making membership fun: themed recruitments tom soszynski & nick nowak burlington county council
DESCRIPTION
Making Membership Fun: Themed Recruitments Tom Soszynski & Nick Nowak Burlington County Council. Themed Recruitments. Who has a fun recruitment campaign? Who has done themed campaign?. 2. Internal vs. External Recruitments. External Themed Recruitment vs. Internal Themed - PowerPoint PPT PresentationTRANSCRIPT
1
Making Membership Fun:Themed Recruitments
Tom Soszynski & Nick NowakBurlington County Council
Themed Recruitments
Who has a fun
recruitment campaign?
Who has done themed campaign?
2
Internal vs. External Recruitments
External Themed Recruitment
vs.
Internal Themed
Recruitment Campaign
3
Recruitment Campaign Excitement
Internal Themed Recruitment Campaign:• Removes “business as usual”• Makes recruitment fun for unit and district leaders• Theme used for:
– Kickoffs
– Recruitment Guide
– New Youth Tracking
– Ongoing promotion
4
Recruitment Campaign Excitement
Creating Excitement & Enthusiasm
- Kickoffs- Roundtables- Individual Communication
5
Campaign Guide
- Campaign Branding
- Themed Terminology
- Playbook, Coaches, Players, RBIs, Innings, Leagues
- “First Impression” of campaign- Kickoff & Electronic distribution
6
Structure & Incentives
Nine Innings with Pre/Post seasons
- Focus for each Inning explained in Playbook
- Example: 7th Inning stretch at Paul Bunyan Day
• Inning winners & drawing (units)• Overall winners (units)
7
Ongoing Tracking
Sharing goals & progress- Online- In store- E-Newsletter - RBIs- Weekly Inning Winners
8
9
World Series of Scouting
Scoreboard Tracking
10
.
11
Future Themed Campaigns
BCCBSA’s Spring 2012 Olympics
- Recruitment Week
- June Olympic Event to welcome new scouts
- Fall 2012:
Where are you at?
12
More Information & Questions
More information:
Fall 2011 Playbook on Summit CD
www.bccbsa.org Leaders > Membership
Tom 609-267-2825 & [email protected]
Nick 484-466-6425 & [email protected]
13