make it easy for e-buyers to contact you e-mail toll-free phone numbers call centers text messaging...
TRANSCRIPT
Make It Easy For e-Buyers to Contact You
• Toll-free phone numbers
• Call centers
• Text messaging
• Instant chat
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Promote Web Site Everywhere
• Business cards • Voice-mail messages• E-mail • Marketing pieces • All listings• Newsletters • Directories, rosters, etc. • Press releases • Promotional giveaways
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Ask for Input
• Easy to navigate?• Contain information that was useful?• Contain enough information to invite you to come
back?
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NAR Code of Ethics
• How well do you know the NAR Code of Ethics regarding your Web practices?
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Web Analytic Solutions
Google Analytics
WebTrends.com
VisiStats.com
GetClicky.com5
Search Engine Optimization
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PAID ADS
PAID ADS
Organic Search
Pay-Per-Click Advertising
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• Marketers accountable for delivering an actual return on advertising dollars
• Brokers purchase key words
Aggregator and Online Classified Sites
• Aggregator provides leads back to broker via link to broker’s listing.
• Online classifieds provide agents with opportunity to expand their marketing reach to more prospective buyers
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4. Tools of the Trade: Advancing Your Business
In this module:
• Smart Phones• Additional technology tools
• What is Web 2.0?
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Smart Phone
Communications tool of choice:•Check e-mail. •Return phone calls.•Schedule meetings and showings.•Make follow up and prospecting calls.•Search MLS and pricing info.•Avoid missing appointments.
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Additional Technology Tools
• Automated forms• Unified messaging• Instant messaging• Video conference• Voice Over Internet Protocol (VoIP)
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Web 2.0
A second generation of technology, services, and tools that facilitate
communication, creativity, collaboration and sharing between users.
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Web 2.0 Tools
BlogsSocial networking Videos
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What Is Blogging?
What Is a Blog?
Blog (short for Weblog)Web page made up of regular entries
Frequent updates for• Information sharing• Collaboration• Debate
Few REALTORS® Blog
Source: National Association of REALTORS®. Member Profile 2007. Chicago, IL: National Association of REALTORS®; 2007.
Benefits of Blogs
Blogs are effective at:Spreading a messageEstablishing credibility and authorityConnecting groups of interested readersNetworkingGiving a brand a human faceReaching a wide audienceGetting exposure
How Do You Get Started?
Find a Publisher – if you want to publish Wordpress or TypePad
• Many Web sites offer one-click install of blog software
InternetCrusade offers a free blog to Realtors® at www.realtown.com
How Do You Get Started?
Choose a host – Use the internet address assigned to you Upload it to a page on your existing Web site.
• Example: blog.abcrealty.com
Make it look like your Web site
Publishing with RSS
How are they read?Through Internet ExplorerThrough e-mailOn a BlackBerryOn a computerThrough Instant MessagingWidgets
How to Get Others to Read Your Blog
• Invite contributors
• Post comments
• Submit stories to social bookmarking sites
• Provide links to other blogs
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How to Get Others to Read Your Blog
• Create a blog resource for your neighborhood
• Sponsor a blog
• Do a blog roundup
• Promote offline
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Social Networking
Online communities where members can post information about themselves and
invite others to become their friends
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Social Networking
A primary benefit to social networking is the ability to reach out
to consumers, even when they are NOT ready to contact
you.
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Participate on These Sites
Linked-In
Active Rain
MySpace
Real Town
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