Make it, Don’t Fake itLeap Forward with Eyeblaster Workshop™ for Flash

December 20,2007

The Eyeblaster Big Picture

Display

Search

Emerging Media

Reach

Impact

Relevancy

Accountability Audience

Eyeblaster Workshop

Create it / See it / Share it

Designed for Ease of Use

Powerful and extensible

Summary & next steps

Agenda – Eyeblaster Workshop for Flash

Create it / See it / Share it

Full function ad authoring

100% integrated to Flash

No need for coding

One click upload for online serving

Create it

Local Preview

Fully Functional Ad

On publisher page

Drag & Drop position

Monitor ad events

See it

Share a preview directly with clientsFreelancers can work login-freeTeams can share templates, assets, fonts or AS filesReuse work in future projects

Share it

Designed for Ease of Use

1. Create

2. Preview

3. Upload

Scenario 1 – Expando as Easy as 123

Scenario 2 – Drag & Drop Video

Powerful & Extensible

Powerful Capabilities Directly in Flash

Sync ads

XML feeds

Data collection and polling

Unlimited options to incorporate videoFull Screen

Alpha

Triggers within timeline

Multiple videos, video gallery

Beyond Flash

Power users can leverage full, standardized API

Run-time Changes on Ad ServerDelayed Expansion

Progressive vs. streaming

Asset swapping

Rotation and sequencing

The most power within flash, with unlimited flexibility

Summary

Summary of Benefits

Very easy to work withIn Flash | 0 learning curve | code free | one-click upload

Ideal for working with freelancersLogin free | Shared templates | Local Preview

High quality creative with high confidenceVideo | Advanced creative features | local QA | Sharing

Full control over changesUpdate creative last moment | Control over video assets

Own your process

Level of Eyeblaster involvement

Standards and templates

Sharing with client, stakeholders, freelancers

Own your time

Changes till last minute

Full visibility to progress

Move smoothly from design to production

Own your Quality

Designed to Work The Way You Work

Thank you!