© 2009 eyeblaster. all rights reserved eyeblaster ebtv introduzione all’instream eyeblaster tv...
TRANSCRIPT
![Page 1: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/1.jpg)
© 2009 Eyeblaster. All rights reserved
Eyeblaster EBTVIntroduzione all’Instream Eyeblaster TV
Gen Citro – Sales Engineer EMEA
![Page 2: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/2.jpg)
© 2009 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Permette una semplicetransizione per i TV advertisers di
spostarsi
nelll’onlineE prendere una fetta degli
TV €€€
EBTV
![Page 3: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/3.jpg)
© 2009 Eyeblaster. All rights reserved
• La Reach della TV è in costante declinoEstendi la reach con una creatività esistente
• Inesperienza con i video online = rischio percepitoRende facile il video online
• Gli alti investimenti per le creatività per la TVC riduce il budget
Leverage TVC creative cheaply across other channels
Punti dolenti per gli investitori TV
![Page 4: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/4.jpg)
© 2009 Eyeblaster. All rights reserved
• Un’offerta semplice per i tradizionali TV buyersTake existing TVC and extend reach online
• Nuova inventory da vendere = nuovo flusso di revenue
Non cannibalizza gli esistenti spazi pubblicitari
• No fuss template creative solution – Simply switch out the new video asset and click through URL
• Lavora con il partner fidato nei rich mediaUsa la comprovata tecnologia esperienza e supporto di Eyeblaster
Eyeblaster TV è la soluzione
![Page 5: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/5.jpg)
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
EBTV skinsAdvertiser brandingBasic skin Full skin
Basic offering can be publisher branded
Simple customisation with branding
Premium offering with full-skin capability
![Page 6: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/6.jpg)
© 2009 Eyeblaster. All rights reserved
• Unique Viewer MetricsImpressions
Clicks
Interactions
Video playback
• Video Playback MetricsIncluding multiple assets per ad
• Performance by Frequency Plan and optimise capping
View response rates by frequency of ads
•
Metriche Avanzate – Eyeblaster Analytics
![Page 7: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/7.jpg)
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
• Un caricamento* polite di un floating rich media• Versioni da 15sec e 30sec disponibile• Visualizzazione 4:3 o 16:9
Il floating video viene caricato una volta che il sito finisce di caricarsi, dopo di che mostra il TVC. EBTV rileva la banda dell’utente e mostra la versione video appropriata. Una volta che il TVC è stato mostrato completamente, il player si trasforma in un reminder ad con una call to action per il replay.
While executed in a flash environment, the deliverable source material includes standard video formats. The video is encoded in versions to accommodate users with varying bandwidth.
Specifiche di prodotto
Apple iPhone Custom re-skin example
![Page 8: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/8.jpg)
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
320x180 (16:9) • Flash size
360x250• Bordino di 5 pixel
ReminderSame size for 4:3 or 16:9
Flash size 40x250
Dimensioni240x180 (4:3) • Flash size 330x250• Bordino di 5 pixel
![Page 9: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/9.jpg)
© 2009 Eyeblaster. All rights reserved
Product SpecificationsMateriali creativi FLVDVCAMMini DVDVDBeta SPFull resolution AVI with DV compression (or no compression)Full resolution MOV with DV compression (or no compression)
Customised / Skinned playerOverall design concept as image file or PDF con un brief scritto(High resolution graphic source files (e.g. EPS, PSD etc.)
Tempi di consegna15s or 30s TVC in standard player: 5 giorni lavorativi15s or 30s TVC in customized / skinned player: 10 giorni lavorativi
EBTV ControlsBottone di chiusuraPlay/Pause, Mute e barra di avanzamentoVolume control – video parte con il suono attivato
![Page 10: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/10.jpg)
© 2009 Eyeblaster. All rights reserved
• I publishers possono usare il proprio adserver per il controllo dell’inventory
• Il template rende facile produrre, approvare e trafficare gli ads
• Report comprensibili con gli Eyeblaster analytics
• Avanzata tecnologia video con bandwidth detection
• Include multiple video, xml, dynamic data and interactive flash
• Visualizzazione 16:9 o 4:3
• Frequency cap uno per giorno, sezione, user session o ROS
Riepilogo EBTV feature
![Page 11: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/11.jpg)
© 2009 Eyeblaster. All rights reserved
Only Eyeblaster TV would make me
smile
![Page 12: © 2009 Eyeblaster. All rights reserved Eyeblaster EBTV Introduzione all’Instream Eyeblaster TV Gen Citro – Sales Engineer EMEA EB Orange 246/137/51 EB](https://reader035.vdocuments.site/reader035/viewer/2022062515/56649c6d5503460f9491f796/html5/thumbnails/12.jpg)
www.eyeblaster.com
Thank you