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Boston SoftDesign www.bostonsd.com Offshore DBA and Development Services Myles Halsband (508-400-4100) Make Groups Not Calls Using LinkedIn Groups to Grow Sales

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Reaching clients and prospects via the phone or email is not only increasing difficult but could even annoy them. Social networking and social networking groups such as LinkedIn and LinkedIn Groups provide an alternative for maintaining and making new connections. Attracting attention and being remembered requires the creation of content which the target demographic might find valuable.

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Page 1: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Make Groups Not Calls

Using LinkedIn Groups to Grow Sales

Page 2: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

More Calls Made but Less Connections

Page 3: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Existing Clients & Prospects Easily Annoyed by Routine Sales Calls

Page 4: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Outbound Marketing (e.g. , sales calls) is…

Page 5: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Is Being Supplanted by Inbound Marketing (e.g., social networking)

Page 6: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Groups

Connect to clients and prospects by offering content which they may find valuable

Page 7: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

92% of Professionals Use LinkedIn®

Source: SocialMedia.com (11/9/09)

http://socialmediatoday.com/SMC/143975
Page 8: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

• LinkedIn® and especially LinkedIn® Groups have panache 

• LinkedIn® invites more likely to stimulate a response than emails or phone calls.

Not all fish will be allowed into this club!

Page 9: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

How?

• Join LinkedIn® if you haven’t done so

• Go to groups

http://linkedin.com/
http://linkedin.com/
Page 10: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Attracting Attention

Join and create groups when you have expertise and contribute content.

Page 11: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Find Relevant & Compelling Issues

Page 12: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Invite Clients & Prospects to Participate

Page 13: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

LinkedIn Learning Resources

• LinkedIn Learning Center

• Getting Social with LinkedIn

• 5 Tips for Creating, Promoting and Managing a LinkedIn Group

• Guy Kawasaki’s 10 Ways to Use Linkedin

Page 14: Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Myles HalsbandBoston SoftDesign

200 Wells Ave., Suite 201Newton, MA 02459

617-5527-4292 (office)508-400-4100 (cell)

[email protected]


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