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CLIENTS WE SUPPORT

AWARDS

COMPANY OVERVIEW

CONNECTING  YOU  WITH  A  CHINESE  CUSTOMER.  GLOBALLY.  It’s  the  world’s  biggest  popula3on,  speaking  the  most  common  language  online,  with  the  largest  outbound  spending  power  of  any  country;  it’s  never  been  a  more  important  3me  to  consider  your  Chinese  customer  strategy.  Mailman  creates  leading  online  portals  to  transform  the  way  businesses  engage  and  embrace  Chinese  audiences  through  social  media,  technology  and  deep  Chinese  insights.    Through  our  unique  understanding  of  the  Chinese  environment  we  create  systems  to  ensure  a  constant  flow  of  traffic  to  your  website  through  Chinese  social  networks,  media  placement,  search  engines  and  online  opinion  leaders.

Mailman  was  established  in  1999,  having  pioneered  many  of  China’s  early  media  and  adver3sing  ini3a3ves.    Today  Mailman  is  a  leading  digital,  technology  &  social  media  company.

Best Use of Digital Landscape

Best Use of Social Media in Asia

Best Use of Content

Australian-China Entrepreneurial Business of the Year

         By  investing  in  a  ‘value-­‐led’  communication  theory  Mailman  delivers  branded  online  assets  that  strengthen  the  relationships  between  brands  and  a  global  Chinese  customer.”“

With  our  dynamic  client  and  innova3on  experience  we  have  address  key  drivers  in  technology,  social  media  and  ramifica3on  to  recreate  new  ways  at  delivering  your  product  or  service;  to  create  an  enhanced  customer  experience  thus  delivering  a  compe33ve  edge.

CAPABILITIES

CASE IN REVIEW

In  2010  we  created  HelloAmerica.cn  –  a  fully  fledged  branded  community  for  American  Airlines.    It’s  since  grown  to  over  2m+  visitors;  over  10m+  brand  impressions  and  con3nues  to  drive  the  brand  forward  in  China.    For  more  visit  www.HelloAmerica.cn

SOCIALIZE & STRATEGY DEVELOPMENT

COMMUNITY BUILD & MANAGEMENT

Our Communities Growing Relationships with Your Brand

We  built  market  leading  communi3es  for  brands  from  the  ground  up.    We  take  a  ‘build  to  own’  approach,  giving  our  clients  a  unique  and  definite  market  posi3on.    We  design,  construct  and  grow  communi3es  based  on  a  value-­‐led  strategy.    We  u3lize  modern  social  applica3ons  to  have  the  community  driven  by  itself  with  the  brand  playing  the  ‘host  and  moderator’  roles.  

Our  communi3es  are  interac3ve,  engaging  and  vibrant.  We  open  (to  brand  and  across  brand)  dialogue  among  your  members  to  (organically)  grow  engagement  and  loyalty.  Via  polling,  forums,  vo3ng,  and  more,  we  track  and  analyze  visitor  data  and  word-­‐of-­‐mouth  (WOM).    Content  becomes  more  refined  and  targeted  as  we  develop  a  deeper  understanding  of  your  audience.  Objec3ves  are  constantly  calibrated  as  the  community  grows  with  the  focus  to  deliver  a  compelling  brand  experience.

Content Strategy Content with PurposeWe  know  that  content  creates  a  connec3on  with  your  audience  in  a  way  no  tradi3onal  form  of  media  can.  We  tailor  content  to  capture  Chinese  aYen3on.  Social  channels  allow  us  to  distribute  content  directly  to  targeted  audiences.  The  content  drives  engagement  throughout  our  communi3es,  and  opens  up  your  share  of  an  ever-­‐widening  market.  Targeted,  special  interest  content  offers  greater  audience  reten3on  and  leads  to  a  more  refined  community.  It’s  content  with  purpose.

Social Media MarketingLocal Knowledge Gets Your in FastWe  connect  with  all  key  social  channels  in  China  and  abroad.  Our  unique  understanding  of  the  China  social  media  landscape  enables  us  to  create  a  constant  flow  of  traffic  from  large  social  networks  to  your  community  website.  This  reduces  costly,  beginners’  mistakes  –  and  costly  media  spends!  -­‐    And  connects  you  directly  with  your  target  audience.  

CHINESE DIGITAL MANAGEMENT

By  establishing  a  branded  presence  across  key  social  networks  we  begin  connec3ng  with  customers.    With  carefully  cra^ed  content,  social  conversa3on  driving  and  a  constant  flow  of  contests  /  interac3on  we  create  ‘brand-­‐connected’  groups  used  to  grow  and  drive  value  our  clients.  

Branded Networks

Technical Scope

Get Engaged

Digital  Business  StrategyDigital  Marke3ng  StrategyUser  and  Market  ResearchContent  Management  Strategy  &  RoadmapeCommerce  Strategy  &  RoadmapMobile  and  Social  Strategy  &  Roadmap

Metrics  &  Analy3csUser  Experience  &  Interac3on  DesignVisual  &  Mo3on  DesignCopywri3ng  &  Content  Strategy

Mobile  and  Social  UX  &  DesignPlaform  Selec3on  &  Op3miza3on

Content  Management  &  Plaform  Implementa3oneCommerce  Plaform  Implementa3on

Mobile  and  Social  Site  &  Applica3on  Development

Mailman is a leading digital, technology & social media company.

USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com