BUILDING  A  CHINESE  FAN  BASE.  GLOBALLY.    It’s  the  world’s  biggest  popula3on,  speaking  the  most  common  language  online,  with  the  largest  outbound  spending  power  of  any  country;  there’s  never  been  a  more  important  3me  to  consider  your  Chinese  fan  base.  Mailman  ensures  major  spor3ng  organiza3ons  connect  with  a  wider  Chinese  consumer  through  social  media,  digital  marke3ng  and  fan  management.    Through  our  unique  understanding  of  the  Chinese  environment  we  create  systems  to  ensure  a  constant  flow  of  traffic  to  your  branded  Chinese  social  network,  website  and  realiza3on  of  commercial  goals.

CLIENTS WE SUPPORT

AWARDS

BUILD YOUR CHINA FANBASE

Best Use of Digital Landscape

Best Use of Social Media in Asia

Best Use of Content

Australian-China Entrepreneurial Business of the Year

         By  investing  in  a  ‘value-­‐led’  communication  theory  Mailman  delivers  branded  online  assets  that  strengthen  the  relationships  between  brands  and  a  global  Chinese  customer.”“

Give  your  club  a  voice  in  China

Give  them  a  reason  to  follow

Connect  with  500m+  Chinese  internet  usersWHY

Firstly  we  conduct  a  brand  audit  on  the  market.  GeIng  started  can  oJen  be  the  biggest  challenge;  so  we  ensure  your  early  steps  are  paved  with  a  clearly  defined  strategy,  purpose  and  goals.    Through  our  rela3onships  in  key  online  media,  local  adap3on  to  technology  and  cultural  nuances  we  take  the  risk  out  of  it.  

CAPABILITIES

CASE IN REVIEW

Liverpool  FCIn  2011  Mailman  was  tasked  with  establishing  the  great  LFC  brand  in  China.  Unbeknown  to  them  the  Chinese  digital  landscape  was  awash  with  

unofficial  accounts  masking  as  LFC.    We  successfully  integrated  all  accounts  across  key  online  media  networks  and  ensured  the  ‘official  LFC’  fan  base  would  be  rewarded  

by  their  loyalty.  0  to  130,000  fans  in  6  months  and  growing.    

FAN STRATEGY ROAD MAP

CHINESE FAN MANAGEMENT

We  provide  a  complete  turn-­‐key  China  social  media  and  fan  management  program  which  supports  content  transla3on,  interac3on  and  weekly  repor3ng.  We  create  systems  to  effec3vely  manage,  grow  and  drive  engagement  through  branded  Chinese  social  media  plaOorms.  We  drive  fan  loyalty  trough  constant  interac3on,  prize  giveaways  and  modera3on.    Weekly  repor3ng  allows  you  to  monitor  progress  and  report  effec3vely.

CLUB SITE ‘CHINATIZED’

For  long  term  success  with  a  Chinese  audience  a  website  in  their  na3ve  tongue  is  encouraged.    We  translate  content  featured  on  your  website,  syndicate  it  across  Chinese  social  networks  and  push  it  out  through  other  channels  to  ensure  a  steady  flow  of  traffic  returns.

Build & Grow

Getting You In There

Website integration

Mailman is a leading digital, technology & social media company.

USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com

Digital  Marke3ng  Strategy

User  and  Market  Research

Content  Management  Strategy  &  Roadmap

Mobile  and  Social  Strategy  &  Roadmap

Metrics  &  Analy3cs

Mobile  and  Social  Site  &  Applica3on  Development

Content  Management  &  PlaOorm  Implementa3on

eCommerce  PlaOorm  Implementa3on

Visual  &  Mo3on  Design

Contact  Mailman  at  info@mailmangroup.com  for  your  free  ‘club  appraisal’  in  the  Chinese  digital  landscape.