lucas oil racing sponsorship

7/29/2019 Lucas Oil Racing Sponsorship

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Sponsorship

ProposalPresented by | Conquer Productions

702-251-8262 ph [email protected]


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Off-Roads Branding Opportunity

Endurance sport provides ideal market for promoting awide range of products.

Attracting many national brands such as Monster Energy,Red Bull, Rockstar, Makita, Bosh, Lucas Oil, Toyota,

Amsoil, TRAXXAS.

Extensive television coverage including live and tapedelayed broadcast on CBS Sports and SPEED TV.

Lucas Oil Series only series other than NASCAR tobroadcast entire season on a national network!


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Off-Roads Branding Opportunity

Nationwide branding exposure CBS Sports

Up to $5M in exposure value (based on JJ reports)

National exposure at a fraction of normal television costoffers more exposure for less investment.

Popular fan friendly sport 250,000

spectators and growing SOLD OUT! Takes place in the largest markets in

U.S. with extensive event promotionGreat on-site brand exposure


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The Conquer Team

Experienced team on asphalt road courses and circletrack for a top notch professional racing program.

Driver: Dow Woerner


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Dow Woerner

Broad range of racing experience

12 years of motocross racing

4 years of mile drag strip racing Started racing asphalt circle track in 1998 and road racing

in Legend cars, NASCAR Dodge weekly racing series

Super Late Models. Formerly in the open wheeled Whelen NASCAR Modified

series, finished 3rd in points for 2008 with 5 wins.


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Racing Series

Lucas Oil Series Off Road Racing


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2010 Racing Schedule

March 6-7Las Vegas Motor SpeedwayLas Vegas, NV

August 7-8SOUTHERN CALIFORNIAVENUE TO BE ANNOUNCED

April 17-18Speedworld Off Road ParkSurprise, AZ

September 25-26Speedworld Off Road ParkSurprise, AZ

May 22-23Las Vegas Motor SpeedwayLas Vegas, NV

November 6-7Las Vegas Motor SpeedwayLas Vegas, NV

June 26-27Miller Motorsports ParkTooele, UT

December 11-12Firebird RacewayPhoenix, AZ


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$5M exposure value (Joyce-Julius)

Over 28 Million Viewers

Demographic stats: 18 to 35 55% 36 to 54 35%

78% Male

TV| Exposure


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TV| Exposure

30 Confirmed HD Episodes on SPEED Complete series coverage will be presented in a one hour format on SPEED. These shows will be

broadcast in high definition with a maximum of 4 episodes dedicated to each event!

3 Confirmed One Hour Episodes in HD on CBS The national network contract with CBS Sports includes three, one hour episodes in 2010 with

coverage expanding to five, one hour episodes in 2011. This CBS Sports partnership brings the

Lucas Oil Off Road Racing Series into the CBS Sports Spectacular family, offering a commitmentof promotional support from the network.


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TV| Exposure

10 Confirmed HD Episodes on Versus A minimum of 10 one hour episodes will be presented in high definition on the Lucas Oil

Motorsports Hour on Versus. The Lucas Oil Motorsports Hour is entering its forth season and is

quickly becoming the home of great racing on Versus.

10 Confirmed HD Episodes on MavTV The Lucas Oil Off Road Racing Series will be broadcast in select U.S. markets as well as

internationally on MavTV. The sport of short course off-road racing will be seen throughout Europeas well Australia and New Zealand!


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PRINT & WEB | National Exposure

Off-road racing is covered by more than 75publications & newspapers regularly

Websites receive millions ofmonthly impressions


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Various Local broadcasts

Live Internet Coverage

Radio Industry Periodicals

Industry Websites

Trade Shows

Sponsor Advertisingand Promotions

Series PromoterAdvertising

Race programs Driver websites

Other Media | Exposure


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Premium TITLE Sponsorship $ 15,000 per race

Associate Sponsorship $ 7,500 per race

Investment | Sponsorship Opportunity


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2010 Season - 16 races, 8 weekends

Primary Sponsorship: $15,000 X 8 weekends = $120,000 for the season. (paid in four installments of $30,000) Wrap on 48 foot semi hauler(large, both sides, and rear door),

Wrap on race truck with coverage on hood and side doors (multiple bodies),

Large banners on side skirts of hospitality tent,

Team hats

Large ad on t-shirts, drivers suit, helmet, and jackets

Logo on calendars and business cards, and signature cards

Sponsorship mention during driver interviews

Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer Limited personnel appearances with hauler and truck

Display section reserved inside hospitality tent at track side.

Large front page presence with link on teams web site.

Coverage on CBS, Speed, Versus, Mav TV, plus repeat airings

Direct access to race fans (including pit pass)


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2010 - 16 races, 8 weekends

Secondary Sponsorship: $7,500 X 8 = $60,000 for the season. (paid in four installments of $15,000) Wrap 48 foot semi hauler (medium, both sides, and rear door)

Wrap on race truck with coverage on visor and quarter panels (multiple bodies)

Medium banners on side skirts of hospitality tent

Team hats

Medium ad on t-shirts, drivers suit, helmet, and jackets

Logo on calendars and business cards, signature cards

Sponsorship mention during driver interviews

Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer. Medium front page presence with link on teams web site.

Coverage on CBS, Speed, Versus, Mav TV, plus repeat airings

Direct access to race fans (including pit pass)


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National Print Advertising

Outdoor Life Magazine: $64,600

Circulation: 925,000

Sports Illustrated $320,000Circulation: 3,150.000

TIME Magazine $255,840Circulation: 3,250,000

Comparison | Other Media


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National TV Advertising

30-Second TV Advertisement Spot

American Idol $780,000 Grey's Anatomy $465,000

Desperate Housewives $378,000

Sunday Night Football $350,000

Kid Nation $101,000 Kitchen Nightmares $75,000

The average TV commercial ad production cost is around$350,000

Comparison | Other Media


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Race vehicle graphics

Branding | Marketing Assets


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Support vehicles



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Support vehicles

Hauler tractor trailer rig



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Support vehicles


Team uniforms



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Support vehicles


Team uniforms

Pit Awnings & Banners



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Driver racing suit theme

Exposure | Other Promo Items


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Helmet graphics



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Helmet graphics

In-Car TV cameraSponsor logo in focus



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Helmet graphics

In-Car TV cameraSponsor logo in focus

Promotional clothing withsponsor theme



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Website Theme Website to be themed with title sponsorlook and graphic design with links to sponsors website

Web Videos YouTube, etc. Webcast and DVD promotion

Interview mentions

Sponsorship Networking Opportunities Hospitality Events for Sponsors at Races VIP Area in Pit

for sponsor guests


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TV advertisement exposure from series promotion.

Available for print advertisement for title and from

other sponsors. Highway exposure from transporter traveling to

races and parked at venues.

Driver and car promotional appearances forsponsor.


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lucas oil racing sponsorship

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