lpb group and dcp american music awards backstage lounge
TRANSCRIPT
ABOUT MUSIC HOLLYWOOD HOW
14.3 MILLION
VIEWERS 42% increase in
viewership
7.6
v
NOV 2014
Nokia Theatre
Los Angeles
HH
5.0 A 18-49
media impressions
6,584,211,952
10.23 MILLION
Unique Twitter
Audience ad value
$70,003,748
source
ABOUT MUSIC HOLLYWOOD HOW
Inventory
Red Carpet
Backstage Access/
Gifting
Official Parties
Hospitality
ABOUT HOLLYWOOD HOW v
Nokia Theatre
Los Angeles
• Company name co-branded with all materials associated with lounge
• Logo inclusion on step & repeat at entrance of lounge
• Product exclusivity within brand category
• Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be highlighted in segment • VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers, nominees and
management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 20x10 area within lounge
• Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to events surrounding the award show weekend and rehearsal passes
• Ten guest passes to attend lounge
Total Investment: Available upon request
Title Sponsorship…
ABOUT HOW v
Nokia Theatre
Los Angeles
• Product exclusivity
• Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be highlighted in segment • VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers, nominees and
management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 10x10 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to events surrounding the award show weekend and rehearsal
Total Investment: $30,000
Platinum Sponsor…
ABOUT HOW v
Nokia Theatre
Los Angeles
Gold Sponsor…
• Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be highlighted in segment • VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers,
nominees and management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 8x8 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to all events surrounding the award show weekend
Total Investment: $25,000
ABOUT HOW v
Nokia Theatre
Los Angeles
Silver Sponsor…
• Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be included in segment • VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers,
nominees and management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 8x8 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to all events surrounding the award show weekend
Total Investment: $15,000
ABOUT HOW v
Nokia Theatre
Los Angeles
Digital Overview…
What are the benefits of digital media coverage? • As an added bonus, all the events from the gift lounge to the parties are integrated into the digital
coverage to organically integrate sponsor activations into the red carpet live stream. The hosts for these features are chosen based on their already established social media followings.
• With multi-stage/multi-camera capabilities, the live stream will feature hosts conducting interviews
with celebrity attendees as well as celebrity stylist commentary to highlight red carpet fashions. Some past hosts include: Lance Bass, Audrina Patridge, Karmen, Striker, Zendaya, Adriana Costas, RHONJ, Jenna Ushkowitz,, Jordin Sparks, Jake Owen, Colbie Caillat, among others.
• dcp creates a second layer to the programming by making content available to media outlets.
Additionally, the third layer provides content to the participating talent to incorporate into their Facebook fan pages and websites.
http://www.youtube.com/channel/UCLlUurGV-3VWLOdybJ-L6Kw
ABOUT HOW v
Nokia Theatre
Los Angeles
Silver “non digital” sponsor…
• Sponsor logo on official invite that will be received by all presenters, performers, nominees
and management of those attending/participating in the award show
• Sponsor’s name in press release
• Direct access to press and talent attending the lounge
• 6-foot product display table to include black linen and chairs
• Two on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
Total Investment: $10,000
ABOUT HOW v
Nokia Theatre
Los Angeles
Bronze sponsor…
• Sponsor logo on official invite that will be received by all presenters, performers, nominees
and management of those attending/participating in the award show
• Sponsor’s name on press release
• Product will be displayed within lounge (dedicated shelving unit or 6 foot table) NO ON SITE BRAND REP Dedicated member from the lpb group will be responsible for gifting of items and
obtaining photographs for the sponsor
• Inclusion in all promotional official gift bag giveaways in print or online
Total Investment: $5,000
ABOUT HOW v
Nokia Theatre
Los Angeles
Gift bag sponsor…
• Sponsor logo on official invite that will be received by all presenters, performers,
nominees and management of those attending/participating in the award show
• Sponsor’s name on press release
• Product inclusion in all gift bags • Product will be displayed within main display located in lounge
• NO ON SITE REP
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
Total Investment: $2,500
ABOUT HOW v
Nokia Theatre
Los Angeles
Radio Row…
Cumulus Radio will be hosting its “Radio Row” from the lounge. The concept of Radio Row is to entice artist to stop by their top market radio stations to promote their upcoming albums. This will help ensure artist foot traffic over the award show weekend in the lounge.
ABOUT HOW v
Nokia Theatre
Los Angeles
As a sponsor you will need to provide…
In addition to the sponsorship fee, décor and signage for your area , we request that each sponsor provide a range of products at the lounge to effectively showcase your line. We suggest a “tiered giving” plan. This should include: 75 VIP pieces for targeted artist, VIP executives, and other celebrities attending the lounge. (Please note these numbers are negotiable for fine jewelry, electronics and other luxury items). These items should be “key” pieces that you would like to have photographed and serve as an illustration of your company. 25 promotional pieces for media members, talent entourages and band members. These items can range from less expensive items from collection, branded items such as tee shirts, tote bags, or limited edition pieces created for the lounge. 15 VIP Pieces for our editor “teaser” gift bags. These gift bags will be distributed to various outlets to help plan media coverage and for press giveaways on-line or in print, “win this”, “lucky reader giveaway” etc. These items will need to be sent to the lpb office prior to show date.
ABOUT HOW v
Nokia Theatre
Los Angeles
Star power backstage…
ABOUT HOW v
Nokia Theatre
Los Angeles
Media…
ABOUT HOW v
Nokia Theatre
Los Angeles
References…
• Thank you so much for having us as part of the gifting suite for the AMA's. It was an
incredible opportunity, we were able to make some great connections and had such a fun
time doing it
-Layne Armstrong
PR Manager Pdoitalia
Hi Lorena!
Thank you so much for all your effort producing the lounge! It was well organized and all of
your staff was amazing. I hope you are able to get some downtime to rest and recuperate!
-Erin Snell
provide-commerce
Just wanted to say THANK YOU for an amazing AMA's lounge this year! Congrats on an
awesome event. We really appreciate all of your hard work towards what was a great success
for us. You truly have an awesome staff and were such a pleasure to work with!
Looking forward to hopefully many more events together!
-Sarah Raines
Bromley Group Public Relations
