lpb group and dcp - billboard music awards 2014 backstage lounge

ABOUT MUSIC HOLLYWOOD HOW v

MAY 16-18, 2014

MGM Grand Las Vegas

source

media impressions 37,537,062,753 estimated ad vale $355,750,509

9.5 MILLION VIEWERS

33% increase in viewership 4.5

MILLION

Unique Twitter Conversations

3.7 5.8 HH

A 18-49

ABOUT MUSIC HOLLYWOOD HOW

Inventory Red Carpet Backstage Access/ Gifting Official Parties Hospitality

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• Company name co-branded with all materials associated with lounge

• Logo inclusion on step & repeat at entrance of lounge

• Product exclusivity within brand category

• Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be highlighted in segment • VOD of segment delivered for promotional purposes

• Sponsor logo on official invite that will be received by all presenters, performers, nominees and

management of those attending/participating in the award show

• Sponsor’s name prominently placed in press release

• Direct access to press and talent attending the lounge

• Estimated 20x10 area within lounge

• Will include 6 or 8 foot display table, with black linen and chairs

• Up to four on-site company reps

• Disc of all photographs taken at the lounge over the two days

• Inclusion in all promotional official gift bag giveaways in print or online

• Two tickets to events surrounding the award show weekend and rehearsal passes

• Ten guest passes to attend lounge

Total Investment: Available upon request

Presenting Sponsor

v Platinum Sponsorship…

• Product exclusivity


• Sponsor logo on official invite that will be received by all presenters, performers, nominees and

management of those attending/participating in the award show



• Estimated 10x10 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs




• Two tickets to events surrounding the award show weekend and rehearsal

Total Investment: $30,000

v Gold Sponsorship…


• Sponsor logo on official invite that will be received by all presenters, performers,

nominees and management of those attending/participating in the award show







• Two tickets to all events surrounding the award show weekend


v Silver Sponsorship…

• Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be included in segment • VOD of segment delivered for promotional purposes









• Two tickets to all events surrounding the award show weekend


v Digital Overview…

What are the benefits of digital media coverage? • As an added bonus, all the events from the gift lounge to the parties are integrated into the digital

coverage to organically integrate sponsor activations into the red carpet live stream. The hosts for these features are chosen based on their already established social media followings.

• With multi-stage/multi-camera capabilities, the live stream will feature hosts conducting interviews

with celebrity attendees as well as celebrity stylist commentary to highlight red carpet fashions. Some past hosts include: Lance Bass, Audrina Patridge, Karmen, Striker, Zendaya, Adriana Costas, RHONJ, Jenna Ushkowitz,, Jordin Sparks, Jake Owen, Colbie Caillat, among others.

• dcp creates a second layer to the programming by making content available to media outlets.

Additionally, the third layer provides content to the participating talent to incorporate into their Facebook fan pages and websites. http://www.youtube.com/channel/UCLlUurGV-3VWLOdybJ-L6Kw

http://www.youtube.com/channel/UCLlUurGV-3VWLOdybJ-L6Kw





v Silver “non-digital” Sponsorship…

• Sponsor logo on official invite that will be received by all presenters, performers, nominees

and management of those attending/participating in the award show

• Sponsor’s name in press release


• 6-foot product display table to include black linen and chairs

• Two on-site company reps




v Bronze Sponsorship…

• Sponsor logo on official invite that will be received by all presenters, performers, nominees

and management of those attending/participating in the award show

• Sponsor’s name on press release

• Product will be displayed within lounge (dedicated shelving unit or 6 foot table) NO ON SITE BRAND REP Dedicated member from the lpb group will be responsible for gifting of items and

obtaining photographs for the sponsor



v Gift bag Sponsorship…



• Sponsor’s name on press release

• Product inclusion in all gift bags • Product will be displayed within main display located in lounge

• NO ON SITE REP




v As a sponsor you will need to provide …

In addition to the sponsorship fee, décor and signage for your area , we request that each sponsor provide a range of products at the lounge to effectively showcase your line. We suggest a “tiered giving” plan. This should include: 75 VIP pieces for targeted artist, VIP executives, and other celebrities attending the lounge. (Please note these numbers are negotiable for fine jewelry, electronics and other luxury items). These items should be “key” pieces that you would like to have photographed and serve as an illustration of your company. 25 promotional pieces for media members, talent entourages and band members. These items can range from less expensive items from collection, branded items such as tee shirts, tote bags, or limited edition pieces created for the lounge. 15 VIP Pieces for our editor “teaser” gift bags. These gift bags will be distributed to various outlets to help plan media coverage and for press giveaways on-line or in print, “win this”, “lucky reader giveaway” etc. These items will need to be sent to the lpb office prior to show date.

v star power backstage…

v media…

Lorena Bendinskas | lpb group 323.385.2992 / [email protected] / www.lpbgroup.com

lpb group and dcp - billboard music awards 2014 backstage lounge

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