low risk link portfolio expansion strategies
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Low Risk Link Portfolio Expansion Strategies for Search Engine Optimization (SEO) by best-selling author Kristopher B. Jones, Chairman, Internet Marketing Ninjas.TRANSCRIPT
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Low Risk Link Portfolio Expansion Strategies
Presented by:Kristopher B. Jones
Chairman, Internet Marketing Ninjas
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About Kris• Founder and Former President & CEO
of Pepperjam – Sold to GSI / eBay• Chairman of Internet Marketing
Ninjas• Managing Partner of KBJ Capital• Best-selling author of SEO Visual
Blueprint (In stores / on Web now!)
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All Links Aren’t Equal• Risk versus Reward• Quality versus Quantity• Natural versus Unnatural• Manual (Guest Blogging, Requests)
versus Automated (Widgets, Contests)
• Investment versus No Investment
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Be Original; Get Creative• Gary Vaynerchuck “One Interview
a Day for a Year”• SEOmoz White Board Friday’s• Pepperjam Meet the
Pepperjammers• Pocono Raceway CEO “Turn the
Tables” Interview Series
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Get Social• Social signals are becoming increasingly
important• Follow influencers / Influence Influencers• Your CEO should tweet• Your CEO should have a Facebook Business
Page• You should tweet / Facebook• Your staff should tweet / Facebook• Make ALL of your content sharable!
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Content Marketing(HINT: Stop Selling and Start Adding
Value)• Infographics – make complex ideas
or topics easy and visual• Education Research – Produce
content that adds value or / challenges advances thinking
• Top 10 Lists / Use lots of statistics (Did you know? content)
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Guest Blogging• Build up your authority
- Start your own blog- Speak at local events, colleges, conferences- Meet other bloggers (meet-ups, conferences)- Grow your social media following
• Identify prospective partners- Stay within your niche- Suggest content- Be flexible
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Authorship• Blog• Hire a blogger• Hire a subject matter expert writer to
build out content for your site.• Become the authority in your field• Build your social presence (Klout /
Kred) and author authority (new PR?)
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Contests
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Widgets / Games / Quizes
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Speak at Events
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Awards and Badgesj
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Donate to Charities / Causes
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Start a Blog
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Structured Citations / Directories
• Google+ Local• ReferLocal Business Pages• Yahoo Directory• Best of the Web• Local.com
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Scholarships
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Sponsor Events / Parties
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Tell People about Errors on their site – Fix Links
• Find broken links in your niche• Find replacement pages from your
site or build content• Reach out to Webmaster and
inform them that they have a broken link on their site (provide link) and provide them with a substitute.
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Press Releases• Buzz = links• Companies on the move are in the news• Important journalists may or may not
blog or retweet your press release this time, but next time they see your brand they will recognize you and maybe profile you
• Give bloggers and writers a reason to follow you and write about you
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Academic Articles Promoted to Academics Elementary School Guide to ComputersHow to Build your own computerHow to keep your kids safe onlineThe History of the CameraThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight. Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy
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Thank you!
Let’s stay in touch.
Follow me on Twitter – @krisjonescomLike me on Facebook – facebook.com/kbjcapital
Connect with me on LinkedIn – linkedin.com/in/internetceo
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