link building strategies: 2013 edition
DESCRIPTION
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida. Follow me on Twitter: http://www.twitter.com/rosshudgensTRANSCRIPT
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Link Building Strategies: 2013 EditionRoss Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
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@ROSSHUDGENS
PART ONE: NEW LINK BUILDING TOOLS
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BrokenLinkBuilding.com
@ROSSHUDGENS
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Linksy.me E-Mail Guesser
@ROSSHUDGENS
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Scrape Similar
@ROSSHUDGENS
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TinEye
@ROSSHUDGENS
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FollowUp.cc
@ROSSHUDGENS
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@ROSSHUDGENS
PART TWO: LINK BUILDING BY EXECUTING STRATEGY MORE EFFECTIVELY
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Generate More Comments
Reduce Visual Distance Between Post-End & Comment Area
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Create Visual Annotation of # of Comments in Post Snippet
Generate More Comments
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Highlight the Author in Post Comments
Generate More Comments
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Notify Posters by E-Mail of Replies to Their Comments
Generate More Comments
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Algorithmically Lift Popular Comments to the Top
Generate More Comments
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Optimize Post-Conversion for Links
Things to Optimize:• Conversion Page• Post-Conversion E-Mail• Shipment Collateral
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20,000+ Citations Received Online!
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Generate Influencer Awareness W/ Tweets on Homepage
Create Analytics Referrals with Homepage Feeds
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Synchronized Influencer Nurturing
Mass Overlap: Homepage Tweets + Tweet Mentions + Email + Link Roundups
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Build A Bigger E-Mail List
Use Scrolling Ads to Funnel to E-Mail Signup
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Build A Bigger E-Mail List
Ask For E-Mail Signup in the Comments Ask For E-Mail Signup in the Comments
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Build A Bigger E-Mail List
Create Multi-Step Registration Funnels W/ E-Mail Up Front
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Build A Bigger E-Mail List
Create New Interest Initiative Pages With Launchrock
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Build A Bigger E-Mail List
“Follow”/”Subscribe”CTAs Near Visual Stop Areas
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Bring A/B Testing to Social Sharing
@ROSSHUDGENS
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Get More Attention
Post Links Between Text
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Get More Attention
Use Stats in Blog Posts.. Everywhere.It Works 100% of the Time
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@ROSSHUDGENS
PART THREE: LINK BUILDING WITH AUTHOR RANK IN MIND
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Hire/Engage W/ Writers Authoritative
on a Subject on Google+
@ROSSHUDGENS
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Use Company Accounts as “Nodes”For Personal Account Growth
@ROSSHUDGENS
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Build A Reusable, Authoritative Guest Author
@ROSSHUDGENS
It doesn’t matter if you have a footprint if you don’t suck.
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@ROSSHUDGENS
PART FOUR: LINK BUILDING WITH MISCELLANEOUS STUFF
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Build Fake Products Targeted at Passionate Fictional Communities
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Build Fake Products Targeted at Passionate Fictional Communities
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Time With Movie Release For Extra Points!
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Find The RoundUp Posts
“links of the week”“links of the day”“daily recap”“post roundup”“links roundup”“blog roundup”“posts of the day”“posts of the week”
http://www.google.com/blogsearch
@ROSSHUDGENS
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Create a Public, Sharable Wishlist
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Submit Your Sweet Office for Links
http://www.officesnapshots.com
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Google Webmaster Tool Crawl Errors
Fix the 404 Errors.. Build “Links”.
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Do the Business Development Yourself.
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Non-Competitive Link Finder
http://www.seomoz.org/labs/link-intersect
Use competitive link finder analysis for adjacent but similar verticals, not just your own.
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Mine The New SERPs
Revisit Old Searches..
Today.
@ROSSHUDGENS
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Capitalize on Failure
@ROSSHUDGENS
Evaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site
value has receded.
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Google The Employee Roster
@ROSSHUDGENS
Search your employees and/or the employees of your
clients.
Locate missing link opportunities.
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Local Links for National Sites
Ex. Directory SearchesLOCATION directoryLOCATION business directory“list of LOCATION sites”LOCATION websitesLOCATION sites“LOCATION sites”“LOCATION websites”“favorite links” LOCATION“recommended links” LOCATION
Ex. Blog/Forum/Comment SearchesLOCATION blog LOCATION forumIntitle:blog LOCATION “LOCATION forum”Inurl:blog LOCATION LOCATION join“Tags: LOCATION” LOCATION group“Filed Under: LOCATION”LOCATION “add comment”
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Find Love On Bing
Do your normal keyword searches on Bing.
They have unique (see: bad) results that you may find new opportunities on.
@ROSSHUDGENS
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Build Content With High Search Link Intent
KEYWORD “FACTS”KEYWORD “INFORMATION”
KEYWORD “DATA”
@ROSSHUDGENS
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Guest Post W/ Your Payroll.
Who Do You Pay? Guest Post There.
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Ross Hudgens, Founder, Siege MediaSEO Blog: http://rosshudgens.com
Twitter: @RossHudgensE-Mail: [email protected]