expansion strategies of starbucks
TRANSCRIPT
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Group 1
Expansion Strategies of STARBUCKS
ABHINAV JAIN 2015002DAMINI GOYAL 2015018RICHA FOTEDAR 2015021HARNOOR SAHNI 2015022KAUSTABUH PHANI 2015027MOHIT RAJURKAR 2015030VISHESH SRIVASTAVA 2015061
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Current CEO: Howard Schultz
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Starbucks: A success
• The Starbucks Corporation is the largest coffee house company in the world.
• It operates 23,132 locations worldwide.• Starbucks’ share rose to 70% and EPS
by 100 times in it’s first year of public offering in 1992.
• Net revenue of Starbucks in 2014 accounted to US$ 16.447 billion
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Growth in number of stores
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Strategic Plans: Past & Future
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Ordering made simple with Online order @Starbucks!
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Ventures to new segments
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Why should Starbucks be limited to Coffee Houses?
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Let the music begin!!!
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Who doesn’t like free internet?
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& Free Music!
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How about Coffee with
books?
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Tweet-a-coffee campaign
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Joint Ventures
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International Joint Ventures on the rise
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Local Menu Offerings
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Serving to Culture
• Starbucks adopts to culture & people.
• Starbucks in China are larger than their American counterparts.
• Indian Starbucks have softer chairs where patrons can linger and socialize.
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The End