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BRITISH DAIRYING01

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IN MODERNBUSINESS

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BESTMETAPHOR

BUSINESS

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PUZZLEPIECES

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FRESHELEMENTS


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FRESHELEMENTS


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£

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3,008

2,6911,745

3,513

Dairy 150+

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Dairy 100+

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CIRCULATION

British Dairying magazine is one of the premier B2B communication tools in the UK dairy sector today. When you put your marketing message in front of this audience you know your voice will be heard and what you have to say, considered.

meet the audience

An avid readership that is both informed, educated and ‘inspired’ is a readership that values the brand that delivers.

Precise targetingFigures show a GB total of 10,254 of which 7,576 are in England, 1,721 in Wales (FSA January 2017) and 902 in Scotland (SDCA January 2017). Figures for Northern Ireland (from DARD June Census 2017) show 2,635 holdings classed as ‘dairy’ farm type. This is all dairy producers irrespective of herd size. Advertisers can easily reach this high input spending market with British Dairying – you don’t have to take a sledgehammer to crack a nut.

BRITISH DAIRYING02

Region Dairy 1+ 100+ 150+ 200+ TotalChannel Islands 6 1 3 5 15England 1625 1595 1069 2346 6635Northern Ireland 725 474 262 355 1816Scotland 144 232 175 327 878Wales 441 360 215 434 1450 Grand Total 2941 2662 1724 3468 10794

Region Total CHANNEL ISLANDS 15EAST MIDLANDS ENGLAND 512EASTERN ENGLAND 93ENGLAND 33NORTH EAST ENGLAND 107NORTH WEST ENGLAND 1664NORTHERN IRELAND 1816SCOTLAND 878SOUTH EAST ENGLAND 260SOUTH WEST ENGLAND 2452WALES 1450WEST MIDLANDS ENGLAND 985YORKSHIRE ENGLAND 529 Grand Total 10794

l Dairy sector in the UK is worth £10bnl Is the most frequently shopped grocery categoryl Purchased by each household 116 times a yearl To every £ of growth 12p has come from DairyKantar Worldpanel

Quality editorialEditorial that fills the information gap and informs selectively. We give readers what they need to succeed. On-line, e-news, printed format or bespoke publication.

Data-drivenIt’s not what you know but who - reaching key influencers that will consider your marketing message is key.

We deliver buyers, not tyre kickers.InfluencingWe create marketing opportunities for customers. With industry forums, political forums, conferences and industry awards - if you want to reach a select group, we can make it happen.

British Dairying is a communications tool for your marketing messages. Think of the audience you want to reach and how and we can deliver the platform that best suits your product or service need.

B2B

94%Direct budget access specifier farmer, farm manager/owner, the get up early ‘dooers’

5%Food chain marketers, processors, retail buyers and advisers, the facilitators that complete the chain

1%Political infLuencers - can’t do without these guys, and unless we engage with them, our policy is wRitten for us

BRITISH DAIRYING03

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CIRCLE ELEMENTS


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HEADER ELEMENTS


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GRAPHS AND BARS

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2009 2010 2011 2012 2013 2014 2015

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BRITISH DAIRYING04

Run of paper 4 colour dimensions

type bleed trim

Double page spread £3620 270 x 396 303 x 426 297 x 420Full page £1810 270 x 190 303 x 213 297 x 210 Half page (v) £910 270 x 92 303 x 105 297 x 102Half page (h) £910 133 x 190 150 x 213 147 x 210 Quarter page (v) £460 133 x 92 type area only Eighth page £230 63 x 92 type area only Sixteenth page £116 63 x 44 type area only Rates shown are Run of Paper but full page advertisements will face editorial and other sizes will either face editorial or have editorial on the same page i.e. there is no premium for facing editorial. * Mini page and third page only available at solus rates. Solus rates are ROP plus 15% position premium.Fixed positions/consecutive ads/spreads are subject to 15% position premium

Covers 4 colour

Front cover £2200 Inside back cover £2080 Outside back cover £2080

* Mini page and third page only available at solus ratesSolus rates are ROP plus 15% position premium.Fixed positions/consecutive ads/spreads are subject to 15% position premium

Special Positions: Centre Spread, 1st Right Hand Page: subject to 15% premium on ROPSeries Discounts: 3 series - less 2.5%. 6 series - less 5%, 9 series - less 7.5%, 12 series less 10% for advertisements appearing within 12 months. Cover positions and inserts are not subject to series discountsInserts: Accepted loose from £65.00 per 1000 (minimum weight 5 gms) Centre stitched or stitched between editorial sections - rates available on requeste-Newsletter: Banner adverts 700 x 258 pixels £500 headline £390 baseline Rectangle 180 x 123 pixels £275 within text. Copy or design amends £50. £1050 min newsletter spend p.a.Agency Commission: 10% VAT: Rates exclude VATCancellation notice: 4 weeks prior to publication date

For further sales information contact Nicola Jardine on Mobile: 07825 872661 or tel: 01892 337952 e: [email protected]: Mike Green, 01257 232694, [email protected] COPY MUST BE SENT TO [email protected]

ADVERTISEMENT RATES - 2020

RATe card

BRITISH DAIRYING05

British Dairying and the Cream Awards working for you to promote your company by helping to drive best practice across the industry. The promotion starts in June each year and all event promotion and advertising carries sponsor logos up until the awards dinner followed by post event results and coverage in future editions.

Previous high profile farming winners include Grosvenor Farms, Wyke Farms, BM Coombes & Sons, Tack Farms, Glasgoforest, Bakers of Haselbury Plucknett.

Join 400 guests from across the industry key influencers and some of the UK’s leading Dairy Farmers. Contact the publisher Alan Whibley on tel: 01892 337951 e: [email protected]

CampaigningBritish Dairying is a remarkable PR tool for your business, talk to us about a PR campaign you would like to develop. We undertake all sorts of campaigns, from organising meetings and events, to launching new products. Our ‘I Love Dairy’ campaign has seen farms, farmshops and schools all over the country sporting our dairy slogan aprons and carrying the informative ‘milk leaflets’ that help to get across the right messages to consumers. Just contact the publisher to discuss an idea.

The annual Dairy Industry Trade Awards, drive positive forward thinking. They recognize innovation and success in the dairy industry, promoting best practice and excellence from technical production and husbandry to marketing and export skills.

Cream Awards

BRITISH DAIRYING06

E-mail data all secured, our e-newsletter can be used to get your marketing messages across, sending your offers direct into the mailboxes of our premier dairy farmer readership: dairy farmers including heifer rearers. A short update on technical and topical issues as well as news and marketing stories can be supplemented with your banner adverts and editorial. The newsletter supports the ‘Dairy Productivity Initiative’ working with the AHDB and the NFU as a way to communicate developments.E-broadcasts at £500 per broadcast with headline banner, banner at baseline £390. Single image positions within news or article £275. If adverts are required solus please discuss with the publisher for rates. All advertising subject to a minimum newsletter spend of £1050 per annum. Contact 01892 337951 to arrange.

NEXT GENERATION FORUMAs part of the Cream Awards programme British Dairying organises an annual Young Farmer Forum in November each year. An event to inspire young minds with expert presentations, machinery demonstrations, a networking lunch and debate session. To take part please contact the publisher.

HOUSE OF LORDS FORUMEvery year British Dairying organises an industry Forum at the House of Lords. This is hosted by Peers and Members of Parliament. We invite farmers from across the country, keen to make a statement at the highest level, to join this select group and discuss issues most pressing to UK dairy farmers. We feel that we have already made a difference with these forums. Quite often, senior politicians don’t get the briefings they should and welcome the chance to debate and find out what they can do to keep UK dairy farming as competitive as it can be, to remove obstacles in the way of success, to help facilitate growth. We invite the supply industry to take part with presentations to the group. For sponsorship please contact the publisher on 01892 337951.

E-NEWSLETTER

British Dairying aims to put Dairy farmers first and provide the information required to assist successful development of the UK dairy industry

Encouraging supply chain cooperation

Working with suppliers & dairy farmers to provide clear communication platforms

Assisting the development of markets for UK dairy produce

Encouraging best practice

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