l'oreal mini case study
TRANSCRIPT
MINI CASE
STUDY
Eugene Schuller in 1990
formed a company that sold
hair dyes to hairdressers.
L'Oréal’s Iconic Brands
L'Oréal’s sales (by division)
L'Oréal PARIS
UNIVERSAL MESSAGE: POWER OF BEAUTY
ADVERTISING
Direct &
database
marketing
Personal
Selling
EVENTS AND
EXPERIENCE
PUBLIC
RELATIONS
& PUBLICITY
SALES
PROMOTION
Mobile
Marketing
Social
Media
Marketing
COMMUNICATION
MIX
ADVERTISING
SALES PROMOTION
EVENTS & EXPERIENCES
PUBLIC RELATIONS AND PUBLICITY
DIGITAL & SOCIAL MEDIA MARKETING
MOBILE MARKETING: MAKEUP GENIUS
PERSONAL SELLING
INTEGRATED MARKETING COMMUNICATIONS
GENERAL
ADVERTISING
PUBLIC
RELATIONS
DIRECT
RESPONSE
SALES
PROMOTION
WEB/SOCIAL
MEDIA
TRADITIONAL
MARKETING
PROMOTIONS
INTEGRATED MARKETING
COMMUNICATIONS
L'Oréal has 35
international Brand
Ambassadors.
Jane Fonda, Jennifer
lopez, Beyoncé and
aishwarya rai are a
few to name.
L'Oréal’s slogan represents respect and recognition for women.
It changed over time to adapt to the changing times.
L’ORéAL’S CAMPAIGNS ARE RELATABLE
Najwa KaramSO COUTURE EID LOOK
CAMPAIGN
L'Oréal IN THE MIDDLE EAST
SUMMARY
disclaimer
Created by srishti
mendhekar, mit,
manipal, during a
marketing
internship by prof.
Sameer mathur, iim
lucknow