How to roll out a successful Global Campaign?

What’s your view?

What do you feel is the biggest difficulty when delivering a global campaign?

(a) (b)

(c)

Support of stakeholders network

Support of stakeholders network

Failing to get support of leaders

Failing to engage

stakeholders network

Not enough time or capacity

to fit global campaign with

local initiatives

Common Pitfalls

Keep leaders engaged and well-informed

Create a stakeholdermap

Stakeholder#1

Stakeholder#3

Stakeholder#2

Engage at the appropriate time

Keep a consistent message throughout

Keep a consistent message throughout

Message becomes

diluted/misinterpreted

Local leaders and

stakeholders are unable

to relay the campaign

Common Pitfalls

Provide training and support

Be clear with your message

Varied and multicultural audiences

Varied and multicultural audiences

Non consideration of

background/qualifications/age/

experience of various audiences

Failing to localise global messages

Offending other cultures

One-way communication

Common Pitfalls

Map your audience

Explain the direct effect on employees

Localise your messages

Provide clear and engaging tools

Your global campaign should always…

…be a framework that can be adapted

…involve your network

…be supported

…back tools up with capabilities