omniactivationtm powered by the audience engine€¦ · your best audience across direct mail,...

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OmniActivationTM powered by the Audience Engine

The Audience Management Platform for

activating campaigns and audiences across channels


Manage and link real people data that is not reliant on cookies

Connect typically disparate data sources

Quickly build your best audience

Gain audience insights

Match and distribute addressable audiences across Experian’s cross-channel media partner network

The Audience Management Platform’s Core Capabilities:


Create addressable audiences based on your CRM data, 2nd party partner data, and 3rd party data including Experian’s ConsumerView data.

Campaigns launch in a matter of clicks, not weeks.

Leverage and activate disparate data sources for advanced targeting and campaign analytics.

Step 1: Audience Creation

Your CRM data

Partner data

3rd party data


Drag and drop data the data you want to use to define your audience

Includes Boolean logic matching capabilities

Save your audience for easy access at anytime

Quickly size your audience and understand how many people actual individuals are in your audience

Create Your Best Audience


Gain a deeper understanding of your audience’s characteristics by overlaying demographic and lifestyle segmentation data.

Use these insights to predict behavior and ensure your campaign messaging is on target.

From media planners to creative directors, the sleek infographic design style report makes it easy for the entire team to share insights.

Step 2: View Audience Insights


Geography

Gender

Age

Marital Status

Presence of Children

Mosaic®

Household Income

Education

Homeowner

Dwelling Type

Occupation Group

Understand Your Audience Using Experian Data


Launch an addressable campaign across channels including TV, online, mobile, email and direct mail.

By matching real people and not just third party cookies, OmniActivation™ advertisers see higher, more accurate audience match rates.

Closed loop reporting is one of the most powerful tools that advertisers have at their disposal. It allows marketers to measure a campaign’s return on ad spend to improve future marketing.

Step 3: Activate Your Audience Across Channels

Addressable

Audience


Experian’s Media Partner Network Across Channels

Email and direct mail

Mobile

Display

Television

Onboarding


Closed Loop Reporting: Tie together Offline & Online Sales with Exposure Data to Measure ROAS

Campaign

Exposure Data

Advertiser’s

Sales Data



Campaign

Exposure Data

Advertiser’s

Sales Data



Your report includes:

• Return on ad spend

• Test vs. control

analysis

• Performance by

creative

• Time to purchase

• Additional

demographic

information

Campaign

Exposure Data

Advertiser’s

Sales Data


Why brands use the Audience Engine?

► Data expertise

● With our comprehensive consumer database, ConsumerViewSM, Experian can reach an advertiser’s perfect audience. We have the ability to activate 1st, 2nd or 3rd party data.

► Coordinated cross channel targeting

● Experian has direct partnerships with the world’s largest media players, including 100% of the addressable TV operators. Activate your best audience across direct mail, online, mobile, email and TV.

► Closed loop reporting

● Measure the impact of campaigns through closed loop analytics that tie revenue back to marketing campaign exposure data.

Target the perfect audience across multiple screens

omniactivationtm powered by the audience engine€¦ · your best audience across direct mail,...

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