lookbook...lookbook ss 2018 3 brand our story mjus is an italian brand, with an international team...

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LOOKBOOK Spring/Summer 2018

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Page 1: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

LOOKBOOKSpring/Summer 2018

Page 2: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 3

Brand

Our StoryMjus is an Italian brand, with an international team consisting of many nationalities. It stands

for challenging fashion shoe collections, distinguished by the use of high quality materials.

The collections are casual yet feminine. Mjus wants to depict self-confident, elegant women.

It aims for a strong natural look with a little edge, like its shoes. Mjus is not interested in the

glitter and glamour, that’s not what it stands for. Mjus is wild, natural and elegant.

Under the supervision of Dutch designer Marc Teunissen, Mjus has evolved from a small

brand into a global player with a strong identity. Marc comes from a family of shoemakers

that goes back three generations. His knowledge and passion were inherited from his

father and his father’s father. Marc made his first collection at the age of 18, and he has not

stopped since.

Mjus was founded by the Olip company, owned by Piero Oliosi and now supported by his son Cristian and daughter Camilla. The company has its roots in the small town of Colà di Lazise, in the north of Italy.Piero Oliosi founded the Olip factory in 1972, where he started manufacturing shoes for other shoe brands. In his early years, Piero became well-known for his reliable business, always delivering the quality his clients needed.

His company mastered the skills of processing authentic materials, fabrics and leather, gaining a reputation as expert craftsmen.

Working for his clients, Piero understood the potential of building a solid brand and felt a strong urge to be independent. When the opportunity arose, he took his chance and created his first brand in 1980. His second brand was launched in 2007. That brand was Mjus. Today, Olip employs over 1200 people, has moved to a bigger location and opened a second factory in Bosnia.

Producing over 6,000 shoes per day, the company remains true to its core values, producing high-quality authentic Italian shoes using only the best local materials and trusting in years of experience in expert craftsmanship.

Page 3: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 5

SummaryLook 1. Free Thoughts 8-15Look 2. Expectations 16-23Look 3. Easy 24-29Look 4. Ready to go 30-37Look 5. Me, Myself and I 38-45Look 6. Stripes 46-51Look 7. Relaxing 52-57Look 8. At Glance 58-67Look 9. Street View 68-75

Credits 77

Page 4: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 7

Model Aletta

Page 5: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 9

Look 1. FREE THOUGHTS

Page 6: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 11

Aletta wears:denim jumpsuit,

Mjus Shoes black leather sandals, Mjus brown leather bag with studs

Page 7: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 13

Black leather sandal

255073-201-6002

255073-302-6487255073-101-6488 255073-301-0003

Page 8: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 15

Brown leather bag with studs

201218-302-6478

201218-302-6369201218-202-6288 201218-302-6002

Page 9: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 17

Look 2. EXPECTATIONS

Page 10: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 19

Aletta wears:green top, orange large pants,

Mjus Shoes black leather sandals

Page 11: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 21

Walt Disney

“All our dreams can come true, if we have the courage to pursue them.”

Page 12: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 23

Black leather sandal

779002-101-6002

779002-201-0001 779002-201-0002

Page 13: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 25

Look 3. EASY

Page 14: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 27

Aletta wears:orange t-shirt, denim pants,

black and green sneakers with floral print

Page 15: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 29

Black and green sneaker with floral print

910103-101-0001

910103-102-0001

910103-101-0002 910103-101-0001

Page 16: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 31

Look 4. READY TO GO

Page 17: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 33

Aletta wears:mustard top, colorful striped pants,

Mjus Shoes black leather lace-up shoes and Mjus shiny leather gray pochette

Page 18: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 35

Black leather lace-up shoe

982208-201-6357

982208-101-6288 982208-401-6371 982208-201-6131

Page 19: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 37

201237-201-6479

201237-301-0001

201237-201-6002

Shiny leather gray pochette

201237-101-6481

Page 20: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 39

Look 5. ME, MYSELF AND I

Page 21: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 41

Aletta wears:classical light red jacket, denim pants,

Mjus Shoes leather and textile slippers, Mjus black leather pochette

Page 22: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 43

Leather and textile slipper

716101-401-0004

716101-201-6311 716101-502-6002 716101-401-0003

Page 23: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 45

Black leather pochette

201227-202-6002

201227-201-6481

201227-201-6479

201227-101-6030

Page 24: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 47

Look 6. STRIPES

Page 25: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 49

Aletta wears:black top, black&white striped pants,

Mjus Shoes grey leather sneakers with platform

Page 26: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 51

Grey sneaker with platform

686103-201-6488

686103-201-6357 686103-201-6039 685105-102-0002

Page 27: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 53

Look 7. RELAXING

Page 28: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 55

Aletta wears:white t-shirt, antique rose pants, Mjus Shoes white leather slip-ons

Page 29: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 57

White and black leather slip-on

685105-101-0001

686103-201-6001 685105-101-0002 685105-101-0003

Page 30: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 59

Look 8. AT GLANCE

Page 31: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 61

Aletta wears:black dress, Mjus Shoes antique rose leather sneakers, Mjus antique rose leather pochette

Page 32: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 63

Isabella Rossellini

“True elegance for me is the manifestation of an independent mind.”

Page 33: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 65

Antique rose leather sneaker

802103-101-6039

802103-101-6001 802103-101-6483

Page 34: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 67

Antique rose leather pochette

201247-101-6039

201247-301-6002

201247-101-6369

201247-201-6112

201247-301-6002

Page 35: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 69

Look 9. STREET VIEW

Page 36: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 71

Aletta wears:light blue shirt, blue denim pants, Mjus Shoes pink

and gold flat sandals, Mjus brown big leather shopper

Page 37: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 73

Pink and gold flat sandal

255074-205-0003

255074-203-6488 201247-101-6369 255074-201-0002

Page 38: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 75

Brown big leather shopper

201171-702-6481

Page 39: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

Lookbook SS 2018 77

CreditsLayout & Editorial Staff

MiRò ComunicazioneVisual Content Creation

DutchGiraffe | Digital Creatives

Page 40: LOOKBOOK...Lookbook SS 2018 3 Brand Our Story Mjus is an Italian brand, with an international team consisting of many nationalities. It stands for challenging fashion shoe collections,

www.mjus-shoes.com