lookbook - mjus · 2019-12-19 · lookbook w 2017-183 brand our story mjus is an italian brand,...
TRANSCRIPT
Lookbook FW 2017-18 3
Brand
Our StoryMjus is an Italian brand, with an international team consisting of many nationalities. It stands
for challenging fashion shoe collections, distinguished by the use of high quality materials.
The collections are casual yet feminine. Mjus wants to depict self-confident, elegant women.
It aims for a strong natural look with a little edge, like its shoes. Mjus is not interested in the
glitter and glamour, that’s not what it stands for. Mjus is wild, natural and elegant.
Under the supervision of Dutch designer Marc Teunissen, Mjus has evolved from a small
brand into a global player with a strong identity. Marc comes from a family of shoemakers
that goes back three generations. His knowledge and passion were inherited from his
father and his father’s father. Marc made his first collection at the age of 18, and he has not
stopped since.
Mjus was founded by the Olip company, owned by Piero Oliosi and now supported by his son Cristian and daughter Camilla. The company has its roots in the small town of Colà di Lazise, in the north of Italy.Piero Oliosi founded the Olip factory in 1972, where he started manufacturing shoes for other shoe brands. In his early years, Piero became well-known for his reliable business, always delivering the quality his clients needed.
His company mastered the skills of processing authentic materials, fabrics and leather, gaining a reputation as expert craftsmen.
Working for his clients, Piero understood the potential of building a solid brand and felt a strong urge to be independent. When the opportunity arose, he took his chance and created his first brand in 1980. His second brand was launched in 2007. That brand was Mjus. Today, Olip employs over 1200 people, has moved to a bigger location and opened a second factory in Bosnia.
Producing over 6,000 shoes per day, the company remains true to its core values, producing high-quality authentic Italian shoes using only the best local materials and trusting in years of experience in expert craftsmanship.
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SummaryLook 1. Lover Boy 8-17Look 2. True Spirit 18-23Look 3. Independence 24-33Look 4. Natural Beauty 34-43Look 5. Simply Me 44-53Look 6. At the Window 54-61Look 7. Inside Outside 62-67Look 8. Street View 68-73Look 9. Winter Time 74-81Look 10. Thinking of... 82-89Look 11. Cold Morning 90-98
Credits 99
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Merle wears:denim jacket and pants, black t-shirt,
Mjus Shoes Texan ankle boots, Mjus Shoes black leather bag with studs
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Texan ankle boot
284268-201-6246
284268-301-6465 284268-401-6114 284268-501-6002
Lookbook FW 2017-18 21
Merle wears:wool grey jacket, denim grey pants,
Mjus Shoes green leather boots with military decorations
Life begins where fear ends.
Osho
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Leather boot with military decorations
544238-101-6002
544244-101-6002 544244-101-6205 544246-101-6002
Lookbook FW 2017-18 29
Merle wears:wool grey jacket, denim grey pants,
grey sweater, Mjus Shoes black leather boots with studs and Mjus
Shoes black leather bag
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Black leather boot with studs
544219-101-6461
544219-101-6002
544219-201-6002
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Black leather bag
201196-201-6461
201196-101-6113 201196-101-6463 201196-201-6183
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Merle wears:denim jacket, green sweater, marsala leggings, Mjus Shoes
green leather boots with buckle and floral embroidery, Mjus Shoes green leather bag
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Green leather boot with buckle and floral embroidery
544265-201-6214
544265-101-6002
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Green leather bag
201192-601-0001
201192-402-6002 201192-701-6480 201192-501-0002
Lookbook FW 2017-18 47
Put your heart, mind, and soul into even your smallest acts. This is the secret of success.
Swami Sivananda
Lookbook FW 2017-18 49
Merle wears:black and white coat, light sweater,
marsala leggings and hat, Mjus Shoes black leather boots
with buckles, Mjus Shoes marsala shopper
Lookbook FW 2017-18 51
Black leather boot with buckles
650244-201-6002
650244-201-6002 650244-501-6093650244-101-0001
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Marsala shopper
201199-201-0001
201199-201-0002 201199-202-6461201199-101-6357
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I am no bird; and no net ensnares me; I am a free human being with an independent will.
Charlotte Brontë
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Lisa wears:white shirt, black shorts,
Mjus Shoes bicolor leather sandals
Merle wears:black jacket, black plisse skirt, white t-shirt,
Mjus Shoes leather and velvet boots with floral fantasy
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Leather and velvet boot with floral fantasy
544257-101-0001
544226-301-6246 544226-302-6002544226-301-6465
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Merle wears:black and red leather jacket, black leggings, white sweater, Mjus Shoes green leather boots
Lookbook FW 2017-18 71
Merle wears:grey jacket and pants, Guns N’ Roses t-shirt, Mjus Shoes flat marsala ankle boots
Lookbook FW 2017-18 73
Flat marsala ankle boot
186202-101-0002
186202-101-0001 186202-101-6461 186202-103-6002
Lookbook FW 2017-18 79
Merle wears:cream coat, striped sweater, grey denim pants,
Mjus Shoes leather marsala boots with fur
Lookbook FW 2017-18 87
Merle wears:green check skirt and pants,
Mjus Shoes green leather boots with studs, blue hat
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271201-101-6463
Green leather boots with studs
271201-101-6461
271201-101-6469
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Don’t let anyone tell you that you have to be a certain way. Be unique. Be what you feel.
Melissa Etheridge
Lookbook FW 2017-18 95
Merle wears:marsala leather jacket, denim pants,
Mjus Shoes marsala ankle boots with studs
Lookbook FW 2017-18 99
CreditsLayout & Editorial Staff
MiRò ComunicazioneVisual Content Creation
DutchGiraffe | Digital Creatives