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LOOK AFTER MY ORAL HEALTH AND INSPIRE OTHERS

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Half the people in the world suffer from oral diseases such as tooth decay and gum disease, which can affect all the things we take for granted, like eating, speaking and smiling.

World Oral Health Day provides an important platform to change that. By coming together on a global scale, we can spread messages – loudly and consistently – about the importance of good oral health.

We want our collective efforts to lead to happier, healthier lives.

ABOUT WORLD ORAL HEALTH DAYCelebrated every year on 20 March, World Oral Health Day (WOHD) is the largest global awareness campaign on oral health. It’s an occasion when people around the world unite to put the spotlight on the immense burden caused by oral disease and the actions that can be taken to prevent and control it. The campaign reaches out to everyone:

The general public – we need people to care about their oral health.Oral health professionals – to educate patients on how they can prevent oral disease and look after their oral hygiene.Government and policymakers – to recognize the impact oral disease has on their economies and the well-being of their communities, and to drive change.

It was launched by FDI World Dental Federation in 2007; an organization that brings together the world of dentistry with the aim of achieving optimal oral health for everyone. Get involved in any way you can. Use this toolkit to help!

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Campaign themeThis year, on World Oral Health Day, we want everyone to Unite for Mouth Health by making a pledge to look after their oral health and inspiring others to do the same. We remind them that their mouth is amazing – that’s why they should pledge to protect it.

GENERAL PUBLICA pledge to brush twice-daily with a fluoride toothpaste, to cut down on sugary treats, to visit the dentist regularly, to keep their mouth and body healthy, to avoid tobacco, and to swap their glass of wine for water.

ORAL HEALTH PROFESSIONALSA pledge to inspire patients and communities to look after their oral health, to help keep people smiling their whole lives, to reach out and encourage more people to go to the dentist, and to educate on the mouth-body connection.

GOVERNMENT AND POLICYMAKERSA pledge to introduce a national oral health plan, to address the over-consumption of sugar, to integrate oral health into primary care, and ultimately, to safeguard the oral health of their citizens.

The 2020 campaign aims to use the transformative power of pledges to educate people on how to take care of their oral health, and empower them to create positive and lasting change.

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Key facts and issuesUnite for Mouth Health seeks to inspire people to come together and drive positive change for oral health by making pledges that address key facts and issues.

PLEDGES that will make a differenceFACTS

• Pledge to inspire patients and communities to look after their oral health• Pledge to reach out and encourage more people to go to the dentist• Pledge to teach people that prevention can help avoid the need for treatment

• Pledge to brush twice-daily – no excuses• Pledge to visit the dentist regularly• Pledge to cut down on sugary treats

Prevention is the best optionOral diseases, such as tooth decay and gum disease, are widespread and preventable.

• Pledge to introduce a national oral health plan• Pledge to support population-wide oral health promotion measures

• Pledge to educate patients on the importance of using a fluoride toothpaste• Pledge to distribute free samples of fluoride toothpaste

• Pledge to encourage people to limit their sugar intake to 6 teaspoons daily – for children it’s 3• Pledge to educate people on

• Pledge to promote access to fluoride• Pledge to eliminate taxes on fluoride toothpaste to make it more affordable

• Pledge to brush twice-daily using a fluoride toothpaste

• Pledge to cut down on sugary treats• Pledge to drink water – not sugary drinks

Fluoride is important The regular, appropriate use of fluoride such as fluoride toothpaste plays a key role in the fight against tooth decay.

Sugar is a serious problem Sugar, a major contributor to obesity, is also the primary cause of tooth decay (caries). Globally, it is estimated that 2.4 billion

• Pledge to introduce policies to address the over-consumption of sugar• Pledge to enforce higher taxation on sugar-rich foods and sugar-sweetened beverages

Government and policymakers

Oral health professionalsGeneral public

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All stakeholders, including the general public, oral health professionals and policymakers, need to Unite for Mouth Health to reduce the global burden of oral disease.

PLEDGES that will make a differenceFACTS

• Pledge to ensure transparent food labelling for informed consumer choices• Pledge to limit marketing and availability of sugar-rich foods and sugar-sweetened beverages to children and adolescents

how limiting sugar intake can reduce their risk for tooth decay as well as help prevent other diseases

• Pledge to avoid sugary snacks between meals

people suffer from tooth decay in their permanent teeth and 486 million children suffer from tooth decay in their primary teeth.

• Pledge to provide citizens with oral health-enabling environments and integrate oral diseases into policies addressing other NCDs• Pledge to integrate oral health into primary healthcare and universal health coverage packages

• Pledge to educate patients on the mouth-body connection• Pledge to provide information and guidance on how to prevent, manage and treat oral diseases

• Pledge to avoid tobacco• Pledge to eat a healthy diet• Pledge to limit how much alcohol you drink – reach for a healthier alternative

Oral health is one of the main pillars of overall health and well-beingOral diseases and other NCDS, such as diabetes, heart disease, respiratory disease and some cancers, also share the same social determinants and some common risk factors.

• Pledge to implement recommended interventions to improve oral health throughout the life-course and reduce the overall NCD burden• Pledge to strengthen health surveillance systems to include oral health and monitor progress throughout the life-course

• Pledge to educate older patients on the importance of good oral hygiene habits, and the benefits to their general health and well-being• Pledge to educate people on how they can address oral health challenges as they age and what they can do to keep their mouth healthy • Pledge to keep people smiling their whole lives

• Pledge to practice good oral hygiene habits• Pledge to have regular dental check-ups• Pledge to keep a heathy mouth through life

Tooth loss is one of the leading 10 causes of Years Lived with Disability (YLD) in some high-income countries due to their ageing populationsSevere tooth loss and edentulism (no natural teeth remaining) are widespread and particularly seen among older people.Tooth loss should not be accepted as a natural course of ageing.

Government and policymakers

Oral health professionalsGeneral public

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Campaign materials People are at the forefront of this year’s campaign – real people, pledging in a real way. With your help, we want to collect as many pledges as possible from around the world.

Visit the website regularly to keep up to date with all the resources and share www.worldoralhealthday.org with others to help spread the reach of our oral health messages.

A range of campaign materials will support you in developing your own WOHD activities and actions. The WOHD website is your go to place to find all the campaign resources – http://www.worldoralhealthday.org. It is a living platform from where to raise awareness about Unite for Mouth Health, find all materials as they become available and drive engagement.

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PostersDisplay and circulate our three campaign posters. Each poster shows individuals pledging – the general public, oral health professionals, and, for children, Toothie and friends.

MAIN CAMPAIGN POSTERThe main campaign poster focuses on all the areas that are important for good oral health, i.e. a good oral hygiene routine, regular dental check-ups and a healthy lifestyle.

VISIT THE DENTIST POSTERIts job is to promote the importance of visiting the dentist regularly and the two-way dentist/patient relationship – working together for a healthy mouth.

CHILDREN’S POSTERThis poster features Toothie, our child-friendly spokesperson, and friends who come together to pledge for good oral health, and to empower children to take charge of their own.

Post them on your social media platforms.

Share the children’s poster with local schools and nurseries. If you have children of your own, maybe they can print and display copies in their own school.

Display them at your WOHD gatherings and events.

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Campaign materials to inform pledgesGet the facts and provide information and guidance to others to help inform their pledges.

INFORMATION BROCHURE The brochure contains tips for practicing good oral health, empowering people to make well informed choices and pledges.

PLEDGE POSTCARDS Take a selfie with one (or more!) of our pledge postcards and post it to social media to spark conversations online using #UniteForMouthHealth.

FACT SHEETS Explore the factsheets – there is a range available depending on age and circumstance.

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Fact sheet for young families

Fact sheet for children

Fact sheet for older adults

Fact sheet for pregnant women

Fact sheet for governments

Share the information with family, friends and your local community.

Encourage as many people as you can to take selfies with the pledge postcards and share them through their social media platforms using #UniteForMouthHealth.

Write to your local politicians and ask for their commitment this World Oral Health Day.

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Campaign materials to broaden reachUse these materials to unite as many people as possible for mouth health, and to get them involved in your WOHD activities. There’s customizable promotional material and activities for children.

EMPTY BELLY COLLATERALUse the empty belly items to advertise your WOHD events. Fill the blank spaces with your own customized message and share them far and wide.

There are three empty belly items to help activate your events. Poster to make noise about what you are doing. Invitation to tell people when and where to go. Pledge card to capture people’s pledges.

I PLEDGE TO

WOHD20

Uniteformouthhealth

I PLEDGE TO

WOHD20Uniteformouthhealth

I PLEDGE TO

WOHD20Uniteformouthhealth

cut down on

sugary treats

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Advertise your activities far and wide, whether it’s an awareness walk, a tooth brushing class, a healthy breakfast morning, a fundraiser, or an attempt to collect as many pledges as possible from your local community. Whatever you decide to do, use the materials to let people know about it.

Use Toothie’s videos and Mouth Heroes for Schools to support your activities with children.

Share the educational materials with local schools and nurseries by sending them the links.

ACTIVITIES FOR CHILDRENMouth Heroes for Schools is our new video-based teaching resource for children aged 5-9 years, which follows Toothie in a quest to promote good oral health. But you don’t have to be school to use it. It is packed with fun ideas you can do with your children at home and includes videos, fun dentist role play cards, exciting quizzes and much more. These are all available to download at: www.fdiworlddental.org/mouthheroes.

Plus, there is also a Schools’ brochure to support this year’s pledging campaign on the WOHD website – www.worldoralhealthday.org. It provides ideas on how to get little ones pledging for their teeth and mouth.

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Digital assets to share with the worldUse our digital content to help make lots of noise on World Oral Health Day. There are a variety of ways to get involved

UNITE FOR MOUTH HEALTH FILMInspire everyone around you by sharing the Unite for Mouth Health film (1 minute 38 seconds long). It explains the campaign in an easy to understand and motivating way. It starts with our campaign’s opening statement, ‘Your mouth is amazing.’ It goes on to explain why it is amazing, shows people from diverse backgrounds pledging to protect it, and ends by asking the audience, ‘What will your pledge be?’

GENERATE YOUR OWN PLEDGECustomize your own campaign poster by selecting a pledge and uploading your photo. Once generated, share your poster on our Pledge Wall on the WOHD website as well as across Facebook, Twitter, Instagram and other social media platforms using the hashtag #UniteForMouthHealth. Find out more and share this link: https://www.worldoralhealthday.org/my-poster

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SOCIAL MEDIAAs we get closer to 20 March, use the WOHD profile covers and social media memes to build a strong visual presence on all your social media platforms.

MAD MOUTHS MOBILE PHONE GAMEPlay the Mad Mouths game – swipe away plaque, stubborn foods and harmful bacteria, while trying to avoid swiping the toothpaste. A series of oral health tips pop up throughout the game.

Share the film across your social media channels.Customize and share your own poster, and print and display it at your workplace as well. Encourage colleagues to do it too and create a pledge wall to show your joint commitment.Start promoting and using this year’s campaign hashtags: #UniteForMouthHealth #WOHD20Download, play and share the game.

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Add your activities to the global map at www.worldoralhealthday.org/events.

Be as detailed as you can to encourage others to get involved.

Share the link as far and wide as you can.

Register your event and submit an activity report to be eligible to win a WOHD award. See page 16.

EVENTS MAPThe global events map captures all the activities taking place around the world. Individuals, members of the media and organizations visit the WOHD website. Inspire others by sharing your efforts on the global map, and help us collect thousands of pledges from around the world.

I pledge to hold an awareness walk for WOHD I pledge to run oral hygiene workshops I pledge to raise my voice

on social media I pledge to organize free

dental check-ups I pledge to spread the

message in schools I pledge to organize oral

health awareness sessions

ACTIVITY REPORTSAfter 20 March, FDI headquarters will send you a link to complete your activity report for WOHD 2020. We’d love you hear how you got involved. With your feedback, we can tally the global impact of the campaign and maybe even leverage it with the media. We also ask about how you used the campaign materials, so we can understand what is most useful and make improvements in the future. Finally, your Activity Report could win you a WOHD Award too! See page 16

Inspire the world by sharing your effortsWhatever you do, however big or small, makes a difference. Tell us and the world about it.

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The WOHD logo can be used freely in your local campaigns and is currently available in 38 languagesIf you don’t see your local language, please send us a translation of the text to wohd@fdiworlddental.org and we’ll adapt and forward you the translated logo.

However, there are guidelines with certain rules and restrictions that need to be followed closely. Please visit www.worldoralhealthday.org/logo-usage-guidelines for more information and access to the available logos.

When organizing a WOHD event, please use the logo in your communications materials to unify your efforts with the rest of the world and help us make as much noise as possible.

ARABIC

FRENCH

Journée Mondialede la Santé Bucco-Dentaire20 Mars

GERMAN

Weltmundgesundheitstag20 März

ITALIAN

Giornata Mondiale DellaSalute Orale20 Marzo

PORTUGUESE

Dia Mundial

da Saúde Oral

20 de Março

RUSSIAN

ВСЕМИРНЫЙ ДЕНЬ

ЗДОРОВЬЯ ПОЛОСТИ РТА

TURKISH

Dünya Oral Saglik Günü20 Mart

JAPANESSE

3 20 3 20

3 20 3 20

3 20

SPANISH

Día Mundial de la Salud Bucodental20 de Marzo

ENGLISH

World Oral Health Day20th March

CHINESE

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Case studies to inspire you Read about some of the activities that were organised by our National and Student Dental Associations last year.

THE IRANIAN DENTAL ASSOCIATION SUPPORTS DISADVANTAGED COMMUNITIES The Iranian Dental Association (IDA) ran a series of educational workshops to commemorate WOHD. Hands-on demonstrations showed people how to brush and floss the right way, supported by oral health information to take away. Special attention and consideration was given to those from low-income backgrounds through the provision of free toothbrushes, toothpaste and dental floss, empowering them to take charge of their oral hygiene at home.

DENTAL STUDENTS FROM RUSSIA TAKE AN ORIGINAL APPROACH On WOHD, HCCM Russia (the Russian Association of Dental Students) organized public events in Ekaterinburg to raise awareness about HIV/AIDS and its close relationship to oral health. The events aimed to highlight the link between mouth and body and the need to look after them both. The students also used an original approach to educate children about their oral health – through a live performance starring Caries Monsters, the Tooth Fairy and other characters.

OVER 9,000 PEOPLE PARTICIPATE IN PRAGUE The Czech Dental Chamber organized a number of events across 28 different locations in Prague. Workshops and lectures, and open days in dental hygienists offices reminded children, adults, parents and the elderly about the importance of good oral health and its connection to overall health. Regional TV and Czech radio did reportages from WOHD events and the Minister of Health attended the WOHD press conference.

LOTS OF PEOPLE ‘LIKE’ SUDAN’S CAMPAIGN The Sudanese Association of Dental Students (SADS) used social media to start conversations about oral health, and to promote and report on their WOHD activities. Their Facebook page was updated regularly throughout March and single posts received over a hundred likes, as well as multiple comments and shares. They raised awareness about good oral hygiene through free check-ups, interactive games and activities.

VIETNAM’S EFFORTS GET MAXIMUM PUBLICITY Throughout March, Vietnam Odonto-Stomatology Association (VOSA) organized free dental check-ups and basic treatment for children in primary schools, as well as free dental check-ups for members of the local community. VOSA’s WOHD activities featured prominently in local media, appearing on several different television channels. VOSA leadership were interviewed and television stations were present at large-scale WOHD events.

LADS GOES ON A ROAD TRIP ALL OVER LEBANON The Lebanese Association of Dental Students (LADS) started their celebrations on 20 February by promoting their events on Facebook and Instagram and posting a ‘Daily Dental Tip’. The LADS’ WOHD events were varied and widespread. They set up a diagnosis tent in a local square, organized oral health awareness sessions at Beirut Arab University, dropped into nurseries and schools with Toothie, visited a hospital for the elderly and those with special needs, and conducted an awareness session on oral health and pregnancy in a refugee camp.

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World Oral Health Day AwardsEvery year, we are inspired by the hard work of WOHD enthusiasts across the world and want to let them know that their efforts are valued. The WOHD Awards allow us to do that.

HOW IT WORKSThe awards are divided into six categories to reward the work of FDI members, students and the public. Different categories are open to different groups to ensure everyone’s outstanding work is recognized. It’s easy to get involved.

First, complete your activity report for WOHD 2020. Recommendations are then made to the WOHD Task Team – a group of oral health experts guiding and supervising the campaign.They will select a winner for each category. The winners are informed, usually during the month of May. The announcement is made public at the FDI World Dental Congress in September where the certificates are presented.

PRIZES FOR THE PUBLICA certificate of recognition.WOHD merchandise.

YOUR AWARD CATEGORY AND CRITERIATo be considered for an award, participants should submit their activity reports to the global events map following WOHD.

For more information, contact us at wohd@fdiworlddental.org

Award category Open to… Award overview Award criteria

Best Branded PhotoThe public – all groups and individuals who are not associated with FDI, and organized a WOHD event.

Celebrates the best use of the WOHD brand in a single snapshot, visually engaging the audience and inspiring others to show they are advocates of oral health.

Use of WOHD logoUse of WOHD themeInnovation and originality in the use of the WOHD brandVisibility of other WOHD materials at event (posters, brochures, etc.)Good quality photo (1800 x 1200 pixels minimum)

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Thank you for your support We hope the campaign materials and toolkit help you raise awareness and inspire others to look after their oral health. We appreciate your support and wish you every success! Please keep us informed of all your plans and activities.

Contact us if you need any further support or information at wohd@fdiworlddental.org.

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Avenue Louis-Casaï 51 • 1216 Geneva • Switzerland • T +41 22 560 81 50 • info@fdiworlddental.org www.fdiworlddental.org

©2019 FDI World Dental Federation

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