LONDON FASHION WEEK

A globally recognised event that showcases some of the countries leading designers.

Th

Fashion week is an event that is held in the fashion hotspots of the world such as, New York, Milan, Paris, Dubai and also London. The reason why we have chosen London is because it is at a more local level and therefore gathering information could be easier rather than trying to get to grips of reports on other countries.

Broad

Can integrate our knowledge of fashion to the project

Various sources to gather information from

As fashion week is a global event, we can comment on various advertising and marketig approaches

Target audience is mainly women and men aged late teens to middle aged

STRENGTHS OF FASHION WEEK AS A TOPIC

WEAKNESSES OF FASHION WEEK AS A TOPIC

Too much information

FILMING LOCATION

The filming location for this topic can be college premises but I feel that this topic would be better suited to the High-street. Simply because any high-street is a fashion statement. We could get the views of people that are shopping by asking them how they feel about Fashion Week and how it impacts them as consumers; this could give us our voxpops of the public. This particular location will also give us good shots of window displays and stylish mannequins which are relative scenes to the topic and will look good as small montages at the beginning of the documentary. The general setup of the shopping centre gives us a brief view of what the target audience could possibly be.

VOXPOPS

We are going to use voxpops to get a bit more content

Filming location

Refectory

Touchwood

Experts- fashion designer, representative

Voxpops, a few