lokusdesign's credentials
DESCRIPTION
Communication Design consulting company.Packaging BrandingStartegyTRANSCRIPT
Th l d i lti th t h b tifi d b l b lThe only design consulting company that has been certified by a global agency for ISO 9001 : 2008
Invests heavily in propriety processes & research
Backed by some of the best brand tools in the businessBacked by some of the best brand tools in the business
Design Process
Gain Insights Through Research &
Consider And Analyze All Angles Before
Concepts, Functional & Visual Formal
3D Models, Detailing, Engineering
Affordances, Capitalize An Idea & Offer Other VariantsResearch &
Analysis, Implicit & Explicit Needs
Angles Before Innovation, Specs, Features, Packaging Strategy,
Visual, Formal Themes, Silhouettes, Color Story, House-style, Mechanisms
Engineering, Drawings, KLD, Models, Prototyping,
Offer Other Variants Or Options Mix & Match Ideas
Leading companies seek our expert services
Logo, Logotypes and Trademarks are owned by respective owners and are acknowledged
Leading companies have achieved substantial improvements in brand image and sales using our services
Why Lokusdesign?
Leading companies have achieved substantial improvements in brand image and sales using our services
Substantial increase in awareness, reach and revenues for a leading finance lending firm
Reduction in customer escalation complaints from 64% to 27% for a technology gaintReduction in customer escalation complaints from 64% to 27% for a technology gaint
Increase in fuel sales for BPCL fuel stations
Sales up from 6% to 33% for a large FMCG company, in personal care category, without any media push
Drastic reduction in management time for Suzlonin tendering processes
110% sales growth for Weikfield Organic Tea without any ATL or BTL activities
Category creation for Premium JK Helen Curtis (air freshener)Category creation for Premium, JK Helen Curtis (air freshener)
Increased consumer brand interaction for Weikfieldfrom 10 secs to 15 mins; leading to better recall
Great insights leading to great innovation
Who are we?
We are an integrated innovation and brand consulting company specializing in helpingWe are an integrated innovation and brand consulting company specializing in helping
companies get strategic, thematic, break free from the clutter and stand out.
One Stop ShopOne - Stop - Shop
– Innovation consulting – Experience design– Insights mapping(people, processes,
tools, business, communication, etc.)
– Complexity reduction (defogging a
– Brand identity programs
– Brand management– Complexity reduction (defogging a
situation/ context)
– Root cause identification
– Communication strategy
– Corporate identity design
– Scenario generation – Graphic design
How do we do this?
Innovation for services, products, brand,
customer experience, etc.
We have anuncanny ability and
proprietary processes to find
Out of box solutions for some of the toughest questions
Innovation that makes business-sense
great insights.
Innovation that makes business senseRarely has a weak insight lead to a
great outcome
Design & implementation of ideas
What do we help achieve?
We ask a lot of questions, go down to basics and help you defog the situation
We innovate and break clutter
We createbreakthrough scenarios and convert unseen possibilities
We help break stereotypes and status quo
We help you TRANSFORM!
We help you WIN!
What do we do it?
We Increase Sales,We Increase Consumption,We Reduce Costs,
through
Services:
1 Brand Strategy and Identity Design
2 Packaging InnovationandStructure Designthrough
Critical Questioning, Market Mapping from an Outsiders
2 Packaging InnovationandStructure Design
3 Graphic Design
4 Innovation ConsultingPerspectiveand some really serious Innovation
4 Innovation Consulting
y
Havells India
Brand Identity Program & Applications, Involvement: Quali Design Research, Brand Identity, Marketing Collaterals and Label Graphics DesignMarketing Collaterals, and Label Graphics, Design Innovation, Design Detailing, Prototyping, etc.
H ‐ form will build a strong connection with the “Havells” brand name
Dynamic l Bold l Leader l Stability
Havells brand name
Bold “H” form in a perspective view enhances Market Leadership
Symmetrical form shows stability & maturity. Red color indicate a dynamic and contemporary brand
Simplicity of form for easy recall. The form aids easy application on various mediums/formats
B C
Elements of logo are incorporated into the s rro nding landscapeinto the surrounding landscape.
Entrance signage A
Key Concerns
Would we loose our our core infrastructure identity and brand sanctity while we are growing aggressively
We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more than 20 25We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more than 20‐25
projects involving 30‐40 architects & interior designers)
We are facing major problem in explaining & getting competitive quotes for our projects from vendors
Large amount of business time is wasted in co‐ordination and explaining the requirements
It is extremely difficult to align all the project stakeholders, save time and effort
Synefra Engineering & Construction Ltd(formerly know as Suzlon Infrastructure Ltd.)(formerly know as Suzlon Infrastructure Ltd.)
Key concerns
How do we expand the current portfolio from low ticket consumer durable finance to high ticket portfolio of products
How do we become a key player in these segments
How do we build service experience for high class clientele
R it li d I di ’ t f l ’ b dRevitalized India’s most successful men’s brand
From 6% to 33% rise in sales.
Won “PFFCA STAR 2009” in the category of Structural and Graphic Design for Improved AestheticsWon PFFCA STAR 2009 in the category of Structural and Graphic Design for Improved Aesthetics
Scope: Brand Identity design, house style development, packaging graphics, name coining and color story
Key concerns
1.How does one modernize the existing brand which has very strong brand &
i l i ?
Involvement:
Brand identity, visual language, House styling, packaging graphics,
i i C l t P t t i tvisual equity?
2.Would this change negatively affect the brand?
3.Would it improve sales?
name coining, Colour story, Prototyping, etc.
f SEntice and Elevate: Perfume SprayBrand Identity design, house style
development, packaging graphics, namedevelopment, packaging graphics, name
coining and color story
Nestlé SelectionsBrand, product & market research- Theme –
mood board- visual language- packaging
structure- packaging graphics- prototyping- post
design support, etc.
Essenza Di Wills, ITC Ltd
Research, design innovation, engineering, prototyping, testing and post design support
Fiama Di Wills, ITC Ltd
Research, design innovation, engineering, prototyping, testing and post design support
Fiama Di Wills, ITC Ltd
Research, design innovation, engineering, prototyping, testing and post design support
Vivel Di Wills, ITC Ltd
Premium Soap Design
Quali Design Research, Usability Analysis, Design Innovation, Design Detailing, Engineering, Prototyping
Superia: ITC Ltd
Personal Care Products
Quali Design Research, Usability Analysis, Design Innovation, Design Detailing EngineeringDesign Detailing, Engineering, Prototyping
10X sales in first month and overall 32% rise in salesScope: Research, Strategy- Brand Launch and Retail, Design Innovation and Validation
Spray and flavor card
A product presenter at a liquor shop would spray the flavored liquid onA product presenter, at a liquor shop, would spray the flavored liquid on
a flavor card for the consumer to smell, thereby inducing him to buy.Innovation currently under Global IPR protection processInnovation currently under Global IPR protection process.
Card front – spray side Card back
Brand Identity, Packaging Graphics and Packaging Structure:and Packaging Structure:
Part carton + Flexibles
Large Branding surface with Part Carton
Partial carton
Branding/ Graphics doesn’t get distorted due to Part Cartonized
Flexible pouch inside
Part Cartondistorted due to Part Cartonizedproduct: High shelf Impact
Carton pack will generate quick trigger for buying decision
Open Sides
gg y g
Carton Product will be perceived as premium
Part Carton will be low cost asPart Carton will be low cost as compared to a full carton
Ranbaxy Laboratories
B d Id tit D i P k i D iBrand Identity Design, Packaging Design Innovation, Label Graphics, Design Detailing, Engineering, Prototyping
Shaw Wallace Distilleries Ltd. Lokusdesign & DMA
Royal Challenge 750ml BottleRoyal Challenge 750ml Bottle
QR/LDPL/MKTG/01-03
Anti-fcounterf
eit Detectio
n
Counterfeit Detection System
Drug Integrity
Track & Trace
Real Time
Monitoring
DesignedUnit Dosing tablet dispensersunique dosage patternDesignedUnit Dosing tablet dispensersunique dosage pattern
Lokusdesign helped to break the perception of “Brand Mahindra” as a commercial vehicle
Scope: Brand research- brand identity- design- post design support
Mahindra brand
The Growth CatalystsIndia I Finland I USA
Tel: +91 20 2545 1578Email: [email protected]
www.lokusdesign.com