location-based services by amy vernon
DESCRIPTION
Why you need to pay attention to Foursquare, Yelp, Gowalla & co.TRANSCRIPT
Location-based services
Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
SXSWi: Foursquare got 76822
new users 10 percent of checkins
were in Austin
SXSWi:Foursquare had 50
percent penetration – in the home of GoWalla
Point of Foursquare: Find your friends.
But City Guide is next push. See where your
friends have BEEN.
Foursquare:Could it become the digital
generation's Zagat?
Badges & mayors are the hook
for Foursquare —not the point
What's next?“Passive checkins"
Use your credit card, get checked in
Potential uses:Shack HQ iPhone app -Tells you how long the line is at Shakeshack,
using (in part) Foursquare checkins.
Do you have time to devote to LBS?
You can't afford not to.