Download - Location-based Services by Amy Vernon
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Location-based services
Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
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SXSWi: Foursquare got 76822
new users 10 percent of checkins
were in Austin
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SXSWi:Foursquare had 50
percent penetration – in the home of GoWalla
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Point of Foursquare: Find your friends.
But City Guide is next push. See where your
friends have BEEN.
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Foursquare:Could it become the digital
generation's Zagat?
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Badges & mayors are the hook
for Foursquare —not the point
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What's next?“Passive checkins"
Use your credit card, get checked in
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Potential uses:Shack HQ iPhone app -Tells you how long the line is at Shakeshack,
using (in part) Foursquare checkins.
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Do you have time to devote to LBS?
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You can't afford not to.