Web Updates Mapped

Fix my issue

Pothole

COMMUNICATIONS DEPARTMENT

• Engage directly and immediately with the public• Reach time-poor people• Two way conversation • Listen to the community

• What are the community talking about to each other?• What issues are they interested in or upset about?

LISTENING POST

• Present visual representations of services (animations, infographics)• Create videos in different languages• Use Google translate

• Partner with external stakeholders on projects using wikis and microblogging tools

INTERNAL COLLABORATION

EXTERNAL COLLABORATION

• Social media centre• Engage employees• Find new employees• What are you working on?• Solve problems and share expertise• Collaborate on projects across departments• Connect employees in the field• Have fun!

/ wikis

- Video blogs- Accessibility to senior management- Two way communication

CEO BLOG

CUSTOMER SERVICE

Live chat

Communicate directly with stakeholders

MAYOR’S BLOG

• Crowdsourcing to improve the community• Allow the community to submit service requests• With location, description (e.g. pothole), photos• Council fixes problem and notifies community via web/app• Adopt an asset

• Online support for new mothers• Checkups for newborns• Immunisation information• Parenting tips

MATERNAL HEALTH

• Promote events and activities• Connect isolated young people• User generated content (videos)

COMMUNITY ENGAGEMENT

• Tell us what you like and don’t like?• Online engagement and crowdsourcing• Map ideas for others to see• Vote on ideas

Alerts

Service Requests

YOUTH SERVICES

CULTURALLY AND LINGUISTICALLY DIVERSE

ARTS CENTRE

• Guided gallery tours• Advertise and promote events on Facebook/Twitter• Event photos and videos• Online bookings

ECONOMIC DEVELOPMENT

• Emergency preparation• Emergency updates and notifications as happens• Syndicate and share emergency agency content• Listen to community updates and concerns• Recovery collaboration and information

• Virtual bookclubs• Children’s story time on YouTube• Local history channel • Record talks and workshops

LIBRARIES

EMERGENCY MANAGEMENT

x-masconcert

EVENTS

• Scan links to exercise tips and videos > Golf - how to play the hole > Gym – how to use the gym equipment• Tweet timetables for classes and pool availability• Provide content, updates and offers via Facebook

SPORTS AND LEISURE

• Twitter stream # (e.g. Tweet Santa at Christmas carols!)• Treasure hunts at events• Promote special offers from vendors• Advertise events

How Council Can Use Social Media

Local Gov 2.0

Be responsible Be timely

Be transparent Be yourself

Be professional

Add value

» Is this of value to the community?

» Will my audience understand it?

» Does it solve a problem?

Post when angry, tired or inebriated Share organisational secrets Post content that is disrespectful of anyone Be dishonest Be political

Don’tDo

How to Act?

Organisational Building Blocks

www.symphony3.com/localgov20

@symphony3think

WITH THANKS TO: City of Kingston and City of Yarra, Brimbank City Council, Macedon Ranges Shire Council

Want your own branded version of this infographic? Contact Symphony3

Ushahidi Skype

PEOPLE

LeadershipCulture

Skills + TrainingChange management

DATA & INFORMATION

Customer interactionsdatabase

Analytics

STANDARDS & POLICIES

Social media policyResponse guideRisk managment

TECHNOLOGY

What to use (Some suggestions)

FINANCE

Budget- for technology

- for people- for process

Ning Blogs: WordpressTumblrFacebook Twitter

GotoMeeting Ideascale SproutSocial Live chat

Apps

Wikis

QR codes

• Connect with industry• Flexible knowledge sharing• LinkedIn profiles, pages and groups• Run webinars• Use Twitter # at conferences

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