lnv15 business concept proposal by qiuyu ye

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I A A Take picture Earn money Qiuyu Ye

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I A A Take picture Earn money

Qiuyu Ye

Problem - Current situation

Imperial College Business School ©

Vasileios Theodosiadis
Not sure

© Imperial College Business School 3

What We Do?

We want to help new businesses to flourish

lower startups death rate

© Imperial College Business School 4

Involving regular Instagram users

How We Do It?

and localising the the advertising process

© Imperial College Business School 5

New algorithm

So, Nothing New?

84,6% instagrammers

Local businessesEverything

NEW!

© Imperial College Business School 6

PowerUps !

For everyone!

First mover advantage!

Customisation!

Entrepreneurial strategy

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Publisher (brands) -> IAA app- > Advertiser (users) -> Instagram

growing need for the brands

Startups Customers

Entrepreneurial strategy

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Competitor

the only one is Snapfluence

and Advertising on Instagram

Giovanbattista Cimmino

Entrepreneurial strategy

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How to protect/lock our value

Strong partnerships

Security and monitoring

GRAPHIC RISE UP

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How Do We Make Money

System architecture

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● C# for iOS

● Java for Android

● HTML/CSS/Javascript

● HTML/CSS/Javascript

● Mechanism to detect Instagram users

● Database

● PHP/SQL

● Data analytics

● User profiling

web site

web site

mobile app

Mobile Platform

Mobile Platform

Mobile Platform

Development Timeline

Algorithm foroptimum users selection

1.Companies contact IAA and set their campaigns2.IAA analyzes this input and filters Instagram users for more targeted campaigna.Criteria: Location, #followers, …3.Users decide if they contribute and place a bid4.Users get paid by the company and IAA receives a commission

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Vasileios Theodosiadis
To be included at the final ppt!

Three important things in LNV

Tough way Complicated work

Boundless Opportunities

Any question?

Imperial College Business School ©

Thank you