liz willes portfolio

7/28/2019 Liz Willes Portfolio

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Elizabeth WillesPORTFOLIO


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ContactElizabeth Willes:487 S 3rd West #206Rexburg, Idaho619 791 [email protected]

ContactElizabeth Willes:487 S 3rd West #206Rexburg, Idaho619 791 [email protected]


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Table of ContentsBrochureWeb PageLetter HeadBusiness CardLogosMontage

ImagingEvent AdFlier


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BrochureDescription:A two-sided (duplex) folding brochure created to incorporate a logoDate:April 3, 2013

Course/Instructor:COMM 130-05Eric Lybbert

Programs Used:Adobe InDesign CS5.5Adobe Illustrator CS5.1Adobe Photoshop CS5.1

Objectives:Set up and align a two-sided, folded documentLearn how to wrap text around an imageUse paragraph styles in InDesign

Process:I knew I wanted to create a brochure with some relation to interior design. Istarted trying to work with the idea of doing a brochure about myself and mydesign process with elements from my portfolio. I decided to go in a differentdirection and I wanted to my project on my favorite designers, the Eames. Icreated my brochure to emulate their style which consists of clean lines andcolor. I decided to focus one of their most inuential pieces of furniture and domy text wrap around it because it has such great shape. I thought that it cametogether very nicely. I struggled with the printing process and getting the correctalignments on the printed page.


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Front Back

Inside


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Design Book LayoutDescription:A book layout created to showcase Mid-Century Modern design style andexplain specications for furniture and nishesDate:April 6, 2013

Course/Instructor:COMM 130-05

Eric Lybbert

Programs Used:Adobe InDesign CS5.5Adobe Illustrator CS5.1

Objectives:To emulate a design style through the use of graphic designTo share important specications in a clear and concise mannerCreate tile pages for book organizational purposes

Process:I began this project by selecting a color scheme and nding inspiration. I founda piece by Charley Harper and I emulated the lines in my design. The designstyle used in the project is Mid-Century Modern and I wanted the viewer of thedesign book to immediately to get an idea what the rest of the book will beabout. I repeated the line motif on the section title pages and repeated the samecolors througout. I also contrasted the script font with a simple sans-serif font.


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Web PageDescription:A web site designed to showcase a personally created logoDate:March 16, 2013


Programs Used:Textwrangler

Objectives:Size and optimize an original logo as a .png for a web pageWrite content to describe the process of creating your logo and how it appeals toa target audienceDesign a web page using HTML to display a logo and contentAcquire a working knowledge of HTML and basic understanding of CSSIdentity hex colors for web designCompress multiple les in a zipped folder to attach as one le

Process:I created the web page to reect the styling of the logo through the colors andsimplicity. I had a limited knowledge of HTML and CSS coding so this projectwas a learning experience. I learned by testing and changing elements in thecoding and seeing what it did to web page. I was able to match the color ofthe logo to the background using the color picker tool in Photoshop. I wanted tokeep my design very simple since my knowledge is so limited.


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Letter HeadDescription:Matching letterhead and business card designed using a personally created logo.Date:March 2, 2013



Objectives:Create a new logo to t a company or personal imageDesign consistent layouts for a business card and letterheadUse the basic tools of Illustrator & InDesign

Process:I rst created a new logo to create my letterhead and business card around. Iwant to repeated the square throughout both projects to show unity. I alsoused the square image to be representative of a square pixel of a image thatthe company would created. I kept it very simple and minimal to keep theinformation the most important element in the design. I also repeated the opacityrange on both the business card and the letter head.


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Business CardDescription:Matching letterhead and business card designed using a personally created logo.Date:March 2, 2013



Objectives:Create a new logo to t a company or personal imageDesign consistent layouts for a business card and letterheadUse the basic tools of Illustrator & InDesign

Process:I rst created a new logo to create my letterhead and business card around. Iwant to repeated the square throughout both projects to show unity. I alsoused the square image to be representative of a square pixel of a image thatthe company would created. I kept it very simple and minimal to keep theinformation the most important element in the design. I also repeated the opacityrange on both the business card and the letter head.


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LogosDescription:Three logo variations for the same companyDate:February 23, 2013


Programs Used:Adobe Illustrator CS5.1

Objectives:Create a variety of logos to t a company or personal imageUse the basic tools of Illustrator

Process:I started by deciding what feeling I wanted to convey through each logo design.I wanted to convey three different styles of interior design, so the viewer couldget an idea of what the designer did through the logo. I played with fonts andcombining font styles to get the right effect. I traced my favorite chair, the eggchair, to add to my bottom logo using the pen tool.


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MontageDescription:An inspirational montage made by blending of two or more images, and the useof typographyDate:February 12, 2013


Eric Lybbert

Programs Used:Adobe Photoshop CS5.1

Objectives:Learn to manage Photoshop layersLearn to blend images together smoothly, using masksUse ltersApply appropriate typography

Process:For my montage I knew I wanted to something that was architecture related toeducate the viewer on an individual and their work. I rst found a quote by FrankGehry. I then searched for high quality photos to blend together. I want theviewer to see both Frank Gehry and see his work. I add a lter over the entireproject to create a dream-like feeling. I wanted the quote to be felt throughout theproject in the photography and the typography.


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ImagingDescription:A personally taken photograph that has been edited/formatted using PhotoshopDate:February 6, 2013


Programs Used:Adobe Photoshop CS5.1

Objectives:Learn basic photography skillsUse a digital camera to take a quality image, then download itSize and crop the imageAdjust image brightness, contrast, hue and saturation levelsUse a selection tool to isolate a portion of the imageDesaturate the selected portion of the imageUse a lter or colorize a portion of the image

Process:I selected one of the photos I had taken this week while completing the previousassignment. I cropped the picture to what I thought was the most interestingsection was and to meet the parameters of the of project. I desaturated thebackground to keep the cactus as a focus point of the photo. I colorized thebranch a richer brown so it wouldnt get lost in the background.


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Event AdDescription:A color full-bleed event ad to promote a fund raiser using only Microsoft Wordand a scannerDate:February 2, 2013


Eric Lybbert

Programs Used:Microsoft WordHP Scanner

Objectives:Find, scan and import a high-quality imageCreate a full-bleed designUse text boxes for layout in WordInsert and edit images in Word

Process:I wanted to create an event ad that was fashion oriented, so I began lookingthrough Elle and Vogue magazines for inspirational images that I could thememy ad around. I found one that worked and based the premise of my ad ona ctional Vintage Accessory Auction to benet a womens shelter in New YorkCity. I wanted the look of my ad to be a juxtaposition of modern lines and thetraditional details of the accessories in the pictures. The title font is an Oldstylemixed with the clean lines of a Sans Serif font. The image is so detailed andcreates a focal point I wanted the rest of the ad to be more minimal.


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FEBRUARY 24TH

2013

547 5TH

AVE NEW YORK CITY

5 OCLOCK PM

THE RED HAT SOCIETY PRESENTS

VINTAGE AUCTIONTO SUPPORT THE FRANKIN WOMENS SHELTER


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FlierDescription:Black & White promotional ier to promote a graduate leadership conferenceDate:January 12, 2013


Programs Used:Adobe InDesign CS5.5Adobe Photoshop CS5.1

Objectives:Apply the design principles and use appropriate typographyIncorporate basic InDesign skills to improve basic ier layoutCreate a project folder with image, logo and InDesign document to keep linksintact

Process:I started out by blocking together the important information and mixing differentlayout types. I decided to align all of the text to create ow for the eye movingdown the page. I added the black bars to create more emphasis on theimportant information on the event. I used a decorative font at the top that mimicsa chalkboard to create unity in the graduation theme event. I added the barat the bottom to repeat the other bar and highlight the company putting on theevent.


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liz willes portfolio

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