Leisure Industry Week (LIW) is the annual event that attracts over 13,000* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment.

* Organisers Statement pending ABC Audit

What is ‘Pool & Spa’?Pool & Spa @ LIW is the biggest event for the Commercial Pool & Spa sector in the UK. It’s the event where operators find the best products and services alongside comprehensive conference and seminar programmes dedicated to their business.

TESTIMONAL

“We keep coming back year after year simply because of the quality of the contacts. We get most of our leisure centre customers here at LIW.”

Dianne BowhayMarketing Director Swimco (A R Penny)

13,000* visitors attended LIW and Sports Development Week in 2008

They are a decision making audience62% of all visitors are senior decision makers

When they come, they come to buy52% of visitors expressed intent to buy products and services at the show

And when they buy, they buy big23% of visitors with purchasing power have responsibility for expenditure over £250,000

LIW puts you in front of the biggest audience of buyers…

* Organisers Statement pending ABC Audit

Swimming pools, fitness and health clubs

Local authority sites and councils

Independent and chain hotels and golf clubs

Holiday centres of all sizes

Destination and day spas

Architects

Builders

Specifiers

Who attends:Why they attend:Pool & Spa @ LIW is just one of seven specifically targeted sub-events under the Leisure Industry Week umbrella.

Other relevant co-located events such as Health & Fitness and The Sport Show provide ideas, inspiration and solutions for decision makers from across all areas of the leisure industry.

“The launch of our new products has been very well received – as were our fashion catwalk shows – and we’ve achieved some very good leads from councils and leisure trusts, for example.”

Phil Senior, Sales Representative, AquaSphere

TESTIMONAL

“The launch of our new products has been very well received – as were our fashion catwalk shows – and we’ve achieved some very good leads from councils and leisure trusts, for example.”

Phil Senior, Sales Representative, AquaSphere

TESTIMONAL

“2008 LIW was my first exhibition and our product, SwimFin, is a unique concept in swimming aids. We had plenty of visitors with positive responses. Having followed up on the leads, our sales and direct contacts have multiplied. I found the organisers extremely helpful and look forward to the 2009 show”

Kev MoseleyManaging Director, SwimFin

What are Pool & Spa visitors looking for?Spa pools

Saunas

Water fun equipment

Swimming aids and education

Pool installations / construction

Filtration / pumps

Changing room suppliers / showers

Spa design & construction

Spa products

Lockers & storage

Membership & booking systems

Cash handling & payment collection

Training, recruitment & marketing services

Visitor research findings*

* Source: Independent research conducted by Vivid Interface

88% have purchasing or advisory influence

75% attended LIW to source new suppliers

70% attended LIW to source a specific product/service/technology

61% fulfilled their objectives to purchase/place order/sign contracts at LIW

70% attended to compare products with a view to placing orders at a later date

66% attended to help make a decision about a product(s)/services they were thinking of buying

83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months

42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW

34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW

23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW

84% attended to identify new opportunities/markets

95% attended to keep up to date with industry trends/developments

85% attended to see the industry players in one place

80% attended to strengthen existing relationships

88% expressed a strong intention to attend LIW next year

61% have not visited any other industry event in the last 2 years

85% have expressed that LIW is important to them/their company

Director Spa Operations HILTON INTERNATIONAL

General Manager NIRVANA SPA

Chief Executive CANNONS GROUP LTD

CEO & CFO ESPORTA

Spa Director CHAMPNEYS

National Pool Manager JJB SPORTS

Director of Health & Rehabilitation TOTAL FITNESS

General Manager DAVID LLOYD LEISURE GROUP

Club Operations Manager CADBURY HOUSE HOTEL CLUB & SPA

Director THE GRANGE SPA

Fitness and Spa Manager BEDFORD LODGE HOTEL

Leisure & Spa Manager Q HOTELS

Spa Manager BOURNE LEISURE

Director of Leisure Operations MARRIOTT HOTELS LTD

Pool Manager CENTER PARCS

Pools Manager CHELMSFORD BOROUGH COUNCIL

Swimming Pool Manager OUNDLE SCHOOL

Manager Schools’ Swimming NOTTINGHAMSHIRE COUNTY COUNCIL

Facility Manager LEICESTER CITY COUNCIL

Facilities Manager MIDDLESBROUGH COUNCIL

Spa Manager MOLTAN BROWN

Operations Director VIRGIN ACTIVE HEAD OFFICE

Spa Director CALCOT SPA

Managing Director HFW ARCHITECTS

Sample visitors

Industry Supporters TESTIMONAL

“We are extremely pleased with the results from our seventh year exhibiting at LIW, we continue to see the right sort and quality of people, and we look forward to returning in 2009.”

Mandy Mason Business Development Manager, Amateur Swimming Association

Media PartnersSpa Opportunities Pool & Spa Industry Swimming News Swimming Times

SPATA Industry Seminars

Spa operators seminars sponsored by Spa and Leisure Jobs

ISRM Pool Management Workshops

Pool demonstrations

Education & Events at LIW

TESTIMONAL

“I simply cannot think there is anywhere else, with this sort of commercial audience.”

Paul Grant, Northern Sales Manager, Plastica

Contact details & booking information

Stand costsSpace Only ...........£339 per m2

Shell Scheme .......£369 per m2

(carpet, walling, ceiling grid and nameboard included)

Additional ExposurePool & Spa website

LIW Homepage

LIW.TV (Video Streaming)

Visitor promotion branding (print & electronic)

Pool Demonstrations

Entrance Sponsorship

Education Theatre Sponsorship

Event & Awards Sponsorship

To request a floorplan, book a stand or sponsorship opportunity please contact :

Alex Hanrahan-Soar+44 (0)20 7955 3965Alex.Soar@ubm.com