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Leisure Industry Week Sports Exhibition

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Page 1: Liw09 Sports
Page 2: Liw09 Sports

Leisure Industry Week (LIW) is the annual event that attracts over 13,000* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment.

* Organisers Statement pending ABC Audit

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What is the ‘The Sport Show’?Formerly known as Sports Development Week, the event was launched in 2006 to create a National Sports industry event alongside the wider health and active leisure sectors served by Leisure Industry Week (LIW).

The event is designed to embrace all key stakeholders in the sports industry, to provide a showcasing, networking and educational event that connects communities and serves as a driver for change.

The Sport Show’s co-location with the wider active-leisure sector served by Leisure Industry Week (LIW), provides a unique opportunity to develop partnerships with both private and public sector stakeholders.

The exhibition, live demonstrations and extensive education programme, support Sport England’s pathways for Grow, Sustain and Excel, whilst relating to three core themes:

Increasing Participation

Developing Infrastructure

Improving Performance

123A unique opportunity...

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Free to attend conference that supports the sports industry.

Attracted 350 delegates over the 3 days.

The joined-up and all inclusive education programme provided delegates with presentations, workshops and debates on the latest strategic thinking for the sports industry.

The programme mirrored the core themes of the exhibition to create a must-attend conference event for all sport and leisure professionals with an interest and / or remit to; increase participation, develop infrastructure, boost performance, and meet the challenge of the 2012 Olympics and Paralympics.

What happened at the 2008 event?Launch of the National Sports Conference, “Meeting the 2012 challenge”, to run alongside the exhibition and form the bedrock of the education programme.

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Live demonstrations in the Vittel Sports Arena

Including spectacular demonstrations from British Gymnastics and the RFU

Interactive ‘dry-tri’ supported by British Triathlon and the Amateur Rowing Association.

What happened at the 2008 event?

Live Exhibition Attracted over 70 commercial suppliers, NGB’s and delivery agencies.

Hosted conferences

UK Strength & Conditioning Association (UKSCA)Performance seminars

Major Moves (Physical Activity promotion)

Consultancy Clinics

Building Schools for the Future School Sports Facilities Clinic

Edge Architects FREE project advice clinic

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Who attends ‘The Sports Show’?13,000* visitors attended LIW and Sports Development Week in 2008

* Organisers Statement pending ABC Audit

1102 ....... Local Authority Leisure Centre

1041 ....... Sports Clubs

344 ..... Local Authority Trusts

723 ..... Schools, Colleges and Universities

239 ...... Architects, Consultancies, Building Companies

210 ........ Stadium/Arena

857 ...... Training/Coaching

200....... County Sports Partnerships

1175 ....... Health/Medical Sector

81 ........... Infrastructure/Regeneration

193 ........ Local Authority Management Contractor

98 .......... Sporting Governing Body/Agency

1044 .... Swimming Pools

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Local Authority Sport

Treasurers Trainers / Coaches

PartnershipManagers

PhysiosCommunity DevelopmentManagers

School SportPartnerships

DevelopmentOfficersMembers

Universities

HealthPromotion

League Officials

UK Sport

Skills Active

Head of Facilities /Project Managers

Coaching Development Mngr.

Youth Sport TrustLondon 2012

Local Authority Regions

Chairman / CEO

PE Staff

Physical ActivityCo-ordinators

Community Directors

Chief Executives / Directors of Finance

Sports Coaches

Headteachers

Primary Care Trusts

Schools Development Mngr.

CCPR

BOA

Leisure & Culture

Sport EnglandRegions

Governors / Business Managers

Grass Roots Amateur

Professional Elite Leisure Trust

Leisure Manage-ment Contractors

Higher Education Development Mngr.

Sport England

County Sport Partnership

RDA’s CulturalConsortium

Regional Development Mngr.

Sports Coach UK

Specialist Legal & Financial Advisors

EngineersCapital Project Managers

Building Contractors

Stadium ManagersConsultants

ArchitectsDesigners

Local Authorities

Regional Agencies

Education

Health

Sports Clubs Management

National Governing

Bodies

National Agencies

Infrastructureand Regeneration

Stakeholder map

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They are a decision making audience62% of all visitors are senior decision makers

When they come, they come to buy52% of visitors expressed intent to buy products and services at the show

And when they buy, they buy big23% of visitors with purchasing power have responsibility for expenditure over £250,000

More than just quantity…13,000* visitors attended LIW and Sports Development Week in 2008

* Organisers Statement pending ABC Audit

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Visitor research findings*88% have purchasing or advisory influence

75% attended LIW to source new suppliers

70% attended LIW to source a specific product/service/technology

61% fulfilled their objectives to purchase/place order/sign contracts at LIW

70% attended to compare products with a view to placing orders at a later date

66% attended to help make a decision about a product(s)/services they were thinking of buying

83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months

42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW

34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW

23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW

84% attended to identify new opportunities/markets

95% attended to keep up to date with industry trends/developments

85% attended to see the industry players in one place

80% attended to strengthen existing relationships

88% expressed a strong intention to attend LIW next year

61% have not visited any other industry event in the last 2 years

85% have expressed that LIW is important to them/their company

* Source: Independent research conducted by Vivid Interface

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Chief Executive WESSEX SPORTS TRUST

Cycling Manager MANCHESTER VELODROME

Director of Sport and Exercise UNIVERSITY OF EDINBURGH

Head of Sport IMPERIAL COLLEGE LONDON

Head of Sport UNIVERSITY OF WESTMINSTER

Partnership Development Manager SOUTH YORKSHIRE SPORT

Sports Development Manager UNIVERSITY OF SOUTHAMPTON

Architect SAUNDERS BOSTON

Partnership Development Manager HAMPSHIRE COUNTY COUNCIL

Sports Development Manager CAMBRIDGE CITY COUNCIL

Head of Sport & Leisure Service STOKE ON TRENT CITY COUNCIL

Facility Manager LEICESTER CITY COUNCIL

Facility Manager EAST RIDING OF YORKSHIRE

Partnership Development Manager ARROW VALE HIGH SCHOOL

Facilities Development Manager UNIVERSITY OF SUNDERLAND

Architect S&P

Project Management EMMANUEL SCHOOLS FOUNDATION

Operations Manager READING SPORT & LEISURE

Head of Finance FREEDOM LEISURE

Head of Sports Facilities EDGE HILL UNIVERSITY

Head of Sports Science MANCHESTER CITY FOOTBALL CLUB

Sample visitors

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Show partners and supporters

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The Sport Show media partners

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Testimonials “SDW is an important part of our communications, to have a national event for the sports industry that engages with such a diverse range of stakeholders is extremely useful, we even secured a new sponsor through the show this year.”

Mark Pritchard Media and Marketing Manager, Volleyball England

“I’m pleased that the sports industry is establishing itself at LIW, as a first time exhibitor we had an excellent show. Aside from collating 115 strong leads, we made numerous contacts with key industry stakeholders and established dialogue with people that we had never envisaged being able to get in front of!”

Matthew Warren Director, UK Sports Innovations

“LIW provides the perfect platform for sports coach UK to meet with coaches and key industry stakeholders. Aside from networking with key clients, the show is ideal for showcasing our key initiatives and the work of the organisation. We look forward to developing our relationship in 2009 and rubbing shoulders with more Governing Bodies of Sport and delivery agencies.”

Heather MoirMarketing and Communications Manager, Sports Coach UK

“Mondo and Altro both were pleased with the quality of attendees at the 2008 LIW exhibition. We had over 20 requests for future appointments to highlight further our sports flooring systems for Basketball, Volleyball, Badminton and Multi Sports Areas.. As suppliers of the Athletics Track, Basketball and Handball courts to this years Beijing Olympic Games, 2008 was always going to be a special year for Mondo with the LIW exhibition being key to promoting the Mondo Altro range of sport surfaces. It was also very encouraging to see the sporting governing bodies this year playing a proactive role within the show. Mondo and Altro intend to support the 2009 LIW exhibition by increasing the size of our stand allowing even more space to highlight our sport surfaces further.”

Craig JackSales & Marketing Director, Mondo UK Sport Surfaces

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Further development of the National Sports Conference

Creation of a new exciting demonstration feature to create further buzz and excitement surrounding the sport show.

Further engagement of existing and new partners, Governing Bodies of Sport and delivery agencies to help facilitate further growth

Plans are in motion for the creation of an annual sports industry evening networking event, to further cement the Sport Show’s position as the UK’s only all encompassing sports industry event.

‘Cutting Edge’ will provide a dedicated exhibition area to highlight innovation through products and services from across the leisure industry.

Development for 2009...

...the UK,s only all encompassing sports industry event.

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Book early and benefit from:Preferential stand location options

Reduced space costs

Reduced contractor rates for stand extras

Access to our dedicated PR agency (Promote PR)

Opportunity for inclusion in e-newsletters sent to our entire visitor database

Opportunity for company press releases to be hosted on the Leisure Industry Week website

Inclusion in LIW supplier and tender service

Access to a professional studio, for the production of streamed video, for hosting on LIW TV (www.liw.tv) and in your own communications (small fee applies)

More than just a three day show…

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Highly targeted

Flexible

A two-way communication process

The buyer comes to you

Neutral sales environment

A three-dimensional media

Fast market penetration

Benefits of exhibiting?Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together – which in today’s climate, is a potent force for any business.

Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.

A unique opportunity...

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Contact details & booking information

Stand costsSpace Only ...........£339 per m2

Shell Scheme .......£369 per m2

(carpet, walling, ceiling grid and nameboard included)

Jonathan Monks+44 (0)20 7955 [email protected]

Alex Hanrahan-Soar+44 (0)20 7955 [email protected]

To request a floorplan, book a stand or sponsorship opportunity please contact :