live webinar customer showcase: developing modern ... · live webinar customer showcase: developing...
TRANSCRIPT
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PRESENTED BY
Live Webinar Customer Showcase: Developing Modern Responsive Help Sites with MadCap Flare 11
Homer Christensen, Content Architect | Conga Justin Brock, SEO Strategist | Bomgar
Thursday, December 17, 8:00 AM PST
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MEET OUR PRESENTERS
• Homer Christensen » Content Architect » 6 years working with
MadCap Flare » MadWorld 2016 Speaker
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CONGASPHERE™
• Recently launched documentation site: » Won two Customer Experience Recognition Awards at
Information Development World 2015 • Best In Show and Customer Support (Technical Communication)
» Features engaging, quirky graphics and a functional structure designed around the customer journey
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CONGASPHERE™
• The Challenges » Previous site was ineffectual » Low customer ratings » Difficult to update across web and PDF » Expensive
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CONGASPHERE™
• The Desired Results » Single-source of documents for web, PDF, training, future » Support for all levels of experience with the product » Convert prospective customers » Responsive design to support other devices » Search engine optimization & analytics
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PRE-FLARE
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CONGASPHERE™
• The Solution » Designed in 10 and re-designed again in 11 » Functional organization » Accessible in multiple ways and levels » Professional, unified design
• Leakhana Penn - Visual Designer
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EARLY TRI-PANE DESIGN
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HOLY GRAIL OF TOP NAV
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PARTS OF THE PUZZLE
• Pre-Flare » Design » Navigation Structure
• Flare » Master Pages & Skins » TOC
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HOME PAGE
• Separate skin for: » Main menu » Search
• Missing: » Breadcrumbs » Side menu
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LANDING PAGE
• Proxies » Menu » Search » Sidemenu
• Missing » Breadcrumbs
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BODY PAGES
• Default skin for project • Proxies
» Menu » Search » Breadcrumbs » Sidemenu
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NONE SKIN FOR PRODUCT INTEGRATION
• Body proxy only • Used for product integration
» Hides menu, search, footer, and other items » Clean look » Links: remove, open in new window,
or condition out for the integrated project
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INTEGRATION: CONGASPHERE™
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INTEGRATION: CONGA COMPOSER
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TABLES OF CONTENT
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TOCs IN ACTION
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CONGASPHERE™
congasphere.com
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MEET OUR PRESENTERS
• Justin Brock » SEO Strategist » MadWorld 2016 Speaker
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BOMGAR TECHNICAL DOCUMENTATION
• Updated to Flare 11 » Moved from Flare 8 HTML5 to Flare 11 Top Nav Advanced » Responsive, Foundation Layouts, Innovative Snippets
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WHY CARE ABOUT SEO?
• Our users search Google for help with our product
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THE CORRECT ANSWER IS “GOOGLE”
• Actual question on Bomgar Job Interview
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BOMGAR TECHNICAL DOCUMENTATION
• The Challenges » We had hacked together our SEO-friendly Flare (Flarestrap.com) » Flare 11 baked in most of the features we needed » Needed to map the old project to the new without losing SEO gains we
had achieved » Future-proof our projects
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BOMGAR TECHNICAL DOCUMENTATION
• The Desired Results » First, do no harm » Increase non-brand search
(Could people discover us by searching a problem?) » Improve UX
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BOMGAR TECHNICAL DOCUMENTATION
• Solution » Navigation – from Snippets to TOC » Page Layout – Foundation is your friend » Google Custom Search Engine » Analytics » SEO didn’t break
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NAVIGATION
Old • Navigation Snippet • Hardcoded links • Manual updates
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NAVIGATION
NEW!! • Primary Navigation
defined by TOC • Secondary Navigation
defined by miniTOC • No Manual updates
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RESPONSIVE NAVIGATION
Present the same content to all screen sizes
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PRIMARY NAVIGATION
Defined by TOC No Manual Updates
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SECONDARY NAVIGATION
Defined by miniTOC “Related Topics”
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MINITOC FOR NAVIGATION
Parent Siblings Children
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PAGE LAYOUT
Foundation vs. Bootstrap
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Bootstrap Foundation
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Snippet
Body Proxy
Skin
Topic Toolbar Proxy
MiniTOC
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ZE CODE
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ZE CODE
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ZE CODE
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SEARCH SNIPPET
Powered by Google Custom Search Engine
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GOOGLE SEARCH FORM
• Google Custom Search Engine
• Snippet • Set results page
with form action
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GOOGLE SEARCH RESULTS
• Topic page • Full-width layout • Embed Google
Search Results script
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GOOGLE SEARCH SETTINGS
• Promotions! • Highlight new
content or more relevant articles
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ANALYTICS
Know more about your audience
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CODE SNIPPET
• Insert script on your Masterpages
• Done
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TRAFFIC SOURCES
• How do your visitors find you
• Organic = search • Direct = product?
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CONTENT INSIGHTS
• What topics are they reading?
• What are they searching for?
• How long do they stay?
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CODE SNIPPET
• Use Google Analytics account
• Insert script on your home page
• Upload html file • Done
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CRAWL OBSTACLES
• Search phrases • SERP position • Pages shown as
query results
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CRAWL OBSTACLES
• Bad URLs • Blocked content • Load time
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SEO DIDN’T BREAK
Would switching to Top Nav Advanced hurt?
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