Basics

XML Sitemap

Not in robots.txt

8% of the URLs return non-200

International sitemaps are in the same sitemap-index. Why?

Too many subdomains. Is grouping possible?

Canonical

Hreflang Tags

Page Speed

Image Optimization

Every image on the website should be

optimized for file size before

publishing.

Google PageSpeed Insights reports

that you can compress and resize

images to save 676 kB only on the

homepage.

Cloudinary reports that total page size

for the homepage can be reduced

more than 1,6 MB just by optimizing

the images.

Mobile First Indexing

http://sdk.episerver.com/community/4.1/index.aspx

Some subdomains (www, world, etc)

have responsive design which makes

them 90% ready for mobile-first

indexing.

But some subdomains like sdk are not

usable on mobile. After Google

switched to mobile-first indexing

(presumably in 2018) it will start to

render and index every web page via

GoogleBot Mobile and rank them

accordingly.

Crawlability

Navigation should be restructured in

order to let search engine bots reach

every (valuable) page on your site with

3 clicks max.

More than half of the internal links on

the website returns non-200 status

codes. Ideally all of the internal links

should return 200 status code.

Crawlability

As you can see from the charts,

episerver.com is wasting most of its

crawl budget with redirects and non-

canonical pages.

Ideally, internal links shouldn’t point to

a page if the page has a different

canonical. In that case, link should

point to the canonical page directly.

Also, internal linking should be

refactored so that every (valuable)

page have at least 2-3 internal links

from other relevant pages.

Issues

As you can see, episerver.com has a

lot of issues to fix / optimize.

Summary View

Featured Snippets

Backlink Audit

Organic Facts


robots.txt

XML Sitemap

URL Structure



Content

Text

Images

Videos

Title & Description

Hx Tags


Page Speed

International Tags

Canonical Tags

Indexability

Mobile

Mobile Usability


Unique Content

https://familylifegoals.com/how-to-put-coconut-oil-in-your-hair-to-stop-it-from-going-gray-thinning-or-falling-out/

https://www.organicfacts.net/health-benefits/oils/coconut-oil-for-hair.html

Images

https://www.organicfacts.net/organic-products/organic-stores/san-jose.html

Structured Data

Page Speed

Crawlability

Navigation should be restructured in

order to let search engine bots reach

every (valuable) page on your site with

3 clicks max.

Around 5% of the internal links on the

website returns non-200 status codes.

Ideally all of the internal links should

return 200 status code.

Crawlability

As you can see from the charts,

Organic Facts is wasting most of its

crawl budget with non-canonical

pages.



canonical. In that case, link should

point to the canonical page directly.

Issues

Summary View

Featured Snippets

Backlink Audit

Freshers World


robots.txt

XML Sitemap

URL Structure



Content

Text

Images

Title & Description

Hx Tags


Page Speed

Canonical Tags

Indexability

Mobile

Mobile Usability


Page Speed

Mobile First Indexing

https://www.freshersworld.com/jobs/online-marketing-executive-jobs-in-delhi-faridabad-gurgaon-testunity-370237

Since Freshers World utilizes vary

header method to serve mobile

content, a separate analysis should be

made to make sure site serves the

same content to desktop and mobile.

After Google switched to mobile-first

indexing (presumably in 2018) it will

start to render and index every web

page via GoogleBot Mobile and rank

them accordingly.

Content Breakdown

https://www.freshersworld.com/jobs/online-marketing-executive-jobs-in-delhi-faridabad-gurgaon-testunity-370237

Structured Data

Crawlability

Search engine bots can reach every

page on your site with 3 clicks max.

More than 11% of the internal links on

the website returns non-200 status

codes. Ideally all of the internal links

should return 200 status code.

Crawlability

Freshers World is wasting most of its

crawl budget with redirects, pages

with duplicate content and blocked

pages.



canonical or a “noindex” tag. In that

case, link should point to the canonical

page directly.

Also, pages with duplicate content

should either get unique content or

canonicalized/redirected. (Don’t forget

to update internal links after

canonicalizing/redirecting the page.)

Issues

Summary View

Featured Snippets

Backlink Audit

live site audit by emirhan yasdıman

Marketing