live search what’s new with search? internet librarian, october 30 th, 2007 heather dystrup-chiang...
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Live Search
What’s New With Search?Internet Librarian, October 30th, 2007
Heather [email protected]
Program Manager, Live Search Selection
Live Search
Search Has Become Ubiquitous1 out of 5 Americans Searches Every Day
Live Search
Where Do Searchers Go After Searching?
Source: comScore
Other Portals / Search Engines
News Sites
Wikipedia
Live SearchSearchers: Doing More Than Just Lighthearted Research
• 87% of online users have gone online to research a scientific topic or concept• Most of these science searches being with a search engine• Forty million Americans use the Internet as their primary source of news and
information about science
• 80% of online users have searched for a health topic• 66% began their last health inquiry at a search engine
• 77% prefer to get their reference content via search
• 52% have searched for a policy issue
• 25% of knowledge workers’ time is spending searching for info!
Source: Seeking Science in Cyberspace; Online Health Search (Pew Internet Research, 2006),
Live Search
Live Search Selection Mission
Turning web search into information search
by creating the world’s most trusted index of authoritative content
Live Search
Web Search
Search: Paul McCartney Intent: ???
Live Returns:
Live Search
Health Search
Search: lupus Intent: ???
Live Returns:
Live Search
Local Search
Search: Costco, Seattle, WA Live Returns:
Live Search
• The perception: • “If it’s not on the Web, it doesn’t exist… “
• The reality:• General consensus is that about 5% of the world’s information is
currently available online• The National Archives has digitized < 1% of their collection (see next)• The Library of Congress estimates that only 10 % of their 132 million
objects will be digitized in the foreseeable future
Source: History, Digitized (and Abridged) (The New York Times, 2007)
“Selection”A Long Ways to Go
Live Search
Source: History, Digitized (and Abridged) (The New York Times, 2007)
National Archives: 1800 Yrs to Digitize??
Live Search
Live Search’s Investment in “Selection”
Live Search Academic
Live Search Books
April ‘06 Dec ‘06 April ‘07 June ‘07
Launch:Hard
sciences content
Launch:Out-of-
copyright content
Launch:In-copyright
content
Medical content added
Social sciences,
humanities
MORE
CONTENT
NEW
FEATURES
Oct ‘07
Adv search, Cited by refs
Live Search
Live Search Academic (I)
Search: robot Live Returns: Advanced search
Live Search
Live Search Academic (II)
Search: robot Live Returns: cited by references
Live Search
Live Search Books (I)
Search: civil warLive Returns: books, that one might otherwise not find
Live SearchLive Search Books (II)Two-paned Approach, ‘Hit map’ to Indicate Keyword Density
Live SearchLive Search Books (III)Discoverable Table of Contents; Ability to Buy Book, Search Inside;
Navigate-able Hit map; Preview Rights Burn-down
Live SearchLive Search Books (IV)Several Viewing Options: Fit to Width, Fit to Height, Full-Screen
Live SearchLive Search Books (V)Full-Screen ‘Zoom’ View
Live Search
• Great marketing channel for publisher content
• Flexibility with preview rights• % viewable• Pages around the search results• Snippets
• A variety of publisher branding, promotional, and commerce opportunities• Display of your logo on your book excerpt pages – liked to your website• “Buy this book” linked to your commerce-enabled Web site
• Integration with existing online retailers• For the sale of print books• For the sale of downloadable eBooks in current formats
Live Search Books (VI)Benefit Doesn’t Accrue to Just Users!
Live Search
Limited scope
Not understanding user intent
Providing links, not information
Lack of personalization
Disconnect between searching and taking
action
Yet, Customer Pain Points Abound
Stay tuned!
