live search and premium content march 11, 2007 mike buschman, product manager, live search academic...
TRANSCRIPT
Live Search and Premium Content
March 11, 2007
Mike Buschman, Product Manager, Live Search AcademicLive Search Selection Team
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Target customers for Windows Live services
Internet optimizers
• 25% of Internet users who contribute the largest share of Search/Portal revenues• Account for more that 60% of Display ad and Search revenues
• Highly loyal• Internet use is deeply intertwined with lifestyle
• Engage in a steadily increasing number of monetizable Internet-based activities
• Generate 9x the revenues of non-loyal users
Our research shows that Internet optimizers are “book savvy”
• 75% of the Internet optimizers we surveyed had used a book search service in the past month (average 1.8 times a week)
• 46% had sampled books with an intent to purchase
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Product Strategy
• The mission of Live Search – deliver the most relevant Internet Search for our customers.
• But in many cases this goal is not being met…
• Approximately 50% of all queries are not answered to the satisfaction of users
• Some categories of exploratory queries take an average of 11 minutes to answer
• Why? The crawlable web only scratches the surface of the world’s information
• It is estimated that only 10% of the world’s information is searchable
• More than 50% of all search queries are only asked once a day (the long tail)
• What portion of the other 90% of the world’s information helps us meet our goal?
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Live Search Books
Microsoft’s new online search service for book content
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Two sources of content
The Windows Live Book Search Library Program
• Focused on scanning and indexing out-of-copyright content only at leadinglibraries around the world
• Scanning operations at University of California libraries, The Universityof Toronto Library, Cornell University Library, New York Public Library, and The British Library
The Windows Live Book Search Publisher Program
• Enables rights holders (usually a publisher or author) to submit in-copyrighttitles for inclusion in our index
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Preview Rights
Preview Rights define the manner in which your content is presented to the user and the amount of content that’s presented to the user
•Three flexible, publisher-configurable Preview Rights options:
• Percent Viewable
• Pages Forward and Pages Back
• Contextual Snippet
•Territorial rights setting
Assignable on a per-book basis Can be changed at any time through the Publisher Program site
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Promotion
A variety of publisher branding, promotional, and commerce opportunities
• Display of your logo on your book excerpt pages and link to your web site
• Link to your commerce-enabled Web site for purchase of displayed title• Your “Buy this book” link is always the first purchase option
• Link to secondary promotional web site for displayed title
Integration with existing online retailers
• For the sale of print books
• For the sale of downloadable eBooks in current formats
“…last year, for example, Springer experienced increased sales of our backlist, after we started making our titles available through Google.” Springer titles have been viewed as many as one million times in a one-month period through the Google program – Springer press release 3/1/07
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Powerful, easy-to-use publisher dashboard
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Live Search Academic
Launched in April 2006
•Designed to help students, researchers and university faculty conduct research across a spectrum of academic journals
• A cooperative effort between Live Search Academic, industry associations such as CrossRef and HighWire, and leading academic/scholarly publishers
• Currently focused on the Computer Science, Electrical Engineering, Physics and Bio-Medical
•Over 23M articles from over 30,000 journals
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Add new WLAS screen shots
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Live Documents
Searching &
Visualization
Reputation& Influence
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A record of an experiment that failed…
Publishable?
Useful?
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• “In the STM community, the social networking phenomenon is termed ‘open science’ and has enabled researchers and scholars to provide comment and reviews online in real time, allowing for far more collaboration than ever before. This openness is a positive advancement for science – we simply need to develop the processes and platforms that enable us to harness this effectively....”
-Karen Hunter, Scott Virkler, and Rafael Sidi, Disruptive technologies: taking STM publishing into the next era, Serials, March 2007
• Jan Velterop, Director of Open Access for Springer- “while the open access model rankles somehow for some publishers, in the long run the subscription model in an online world is difficult to maintain. Online distribution is very different from print –and tends to openness by virtue of the medium, by which I mean that control over any informal distribution mechanisms is very hard to enforce.”
“…publishing research is part and parcel of research itself, and therefore the cost of publishing is logically part of the cost of research. Making the reader pay for it all is a bit of an anomaly.”
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Connotea – Tagging for Connotea – Tagging for ResearchersResearchers
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Live is good!