LINKING E BUSINESS AND PROMOTION

Submitted by,

P.MALVIN FELICIA

OVERVIEW

• E Business• Steps to build a website• Marketing strategies• Ways to promote a website

“ A business that uses electronic medium to perform its overall or specialized business activities”

E-BUSINESS

STEPS TO BUILD A WEBSITE

SIX STEPS

• Decide on the type of website• Register a domain name• Host your website• Build your website• Optimize your website• Test your website and Go Live.

1.DECIDE ON THE TYPE OF WEBSITE

• BROCHURE WEBSITE: Basic information about the business’s

products or services, location and the hours it’s open.

• CATALOG WEBSITE: Thorough description, photograph, product

overview, customer’s shopping cart and includes a method for customers to pay.

Brochure website

Catalog website

2.REGISTER A DOMAIN NAME

Your business address on the internet. Must be short, descriptive and memorable.• E.G: amazon.com AmazonBookstore.com AmazonBooksandCDs.com AmazonPrintandMultimedia.com

CHOICE

3.HOST YOUR WEBSITE

Providing the technical sources. Host your own website or work with a web

hosting company.

Verio

4.BUILD THE WEBSITE

Design the look of your site, create the images and write the programming code.

Do it yourself or hire a web designer and developer

5. OPTIMIZE YOUR WEBSITE

Create keywords that describe your business. Insert those keywords in the HTML code of your

website using the <META> tags. E.G: Reconditioned laser printer cartridges Keywords: reconditioned, refurbished, used, laser,

printer, toner, cartridge, ink and supplies.

6.TEST YOUR WEBSITE AND GO LIVE

• Click on every link.• Make sure all the text, images, colors and

page layouts are correct.• Tools to test

www.netmechanic.com

TESTGO LIVE

MARKETING STRATEGIES

DISADVANTAGES:• SPAMS• Out of target audience• Short term success• -ve Publicity• Imitation

VIRAL MARKETING

ADVANTAGES:• Larger audience• Existing channel• Cost effective

FLYING PEOPLE IN NEWYORK CITY

• Examples: * Internet forums * Social networks * Blogs

COMMUNITY MARKETING

ADVANTAGES:

• Feedback• Identification of customer needs• Customer focused product development• Communication barriers

GUERILLA MARKETING

• Time, energy and imagination• Targeted at unexpected places• To create a buzz

NEED FOR MARKET PROMOTION IN E-BUSINESS

Encourage purchase power

Increases the brand loyalty

To attract visitors

PROMOTING YOUR E-BUSINESS

* Search Engine Optimization* Classifieds* Article Directories* Ezine* Pay Per Click* Market Places* Banner ad* Pop-ups* Social media marketing* E-mail marketing* Blogs

PROMOTING YOUR

E-BUSINESS

SEARCH ENGINE OPTIMIZATION

* Process of improving the visibility of a webpage

DOMAIN NAME

* Should be quoted on all literature, promotional material and correspondence.

ARTICLE DIRECTORIES

• Way to get traffic and back links.

PAY PER CLICK

• Advertisers pay the publisher when the ad is clicked.

• Used to direct traffics to the website.

MARKETPLACES

• Offer variety of products.• Helps to reach large target markets.• More competitive price• Higher availability.

BANNER AD

• It is a web banner ad delivered by an ad server.

• It entails embedding an ad into a web page.

SPONSORED LINKS

POP-UP ADS• Attract web traffic

Social networking sites

• Most social networking sites also have forums and classifieds that you can post in.

E-Mail Marketing

• The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers.

• Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.

TESTIMONIALS

• Blogs are a great way to reach a lot of people in a fast manner.

• They need to be updated with fresh content at least several times a week.

ADS IN BLOGS

Other promotional activitiesE BOOKS

CONTEST

PODCASTING

E-FORUMS

THANK U