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Linkedin Profile
97% of recruiters and employers view the LinkedIn profile
TABLE OF CONTENT
IntroductionReport 1 – LinkedIn Profile - Voice0274......................3
Report 2 – Linked profile - Voice0275........................13
Report 3 – Linkedin Profile - Voice0276.....................21
Summary..................................................................32
Questions..................................................................34
Task..........................................................................36
IntroductionReport 1 –
LinkedIn Profile - Voice0274
4.
In this report we’ll talk about the…
LinkedIn Profile
Another service you’ll be offering the job seeker
The LinkedIn Profile is such an Important aspect of job hunting today…
Since 97% of recruiters and employers view the LinkedIn profile
5.
But I would say 90% of job seekers are not aware that they’re ignoring such a goldmine when it comes to the opportunity the LinkedIn profiles offers
As The consultant to the job seeker… it’s important that You Understand The Importance And You Know What Features Of The Profile that needs to be modified for the job seeker to get noticed and stand out from the compe-tition…
In the resource area…
you’ll find lead magnets, reports relating to LinkedIn pro-file makeovers that you can send to a prospect…
Go over it … and then you can send that to your prospects or existing clients
6.
They can learn more about the importance of such a pow-erful feature
Now… let talk about you….
If you’re Offering This Service As Part Of A Package,
it’s advisable to get your own house in order
…make sure you read the reports and also follow good practices and methods on this report …
So whatever I teach…
I would say you can follow as well because you are going to be the person providing such unique strategies to your clients
7.
Please note that this advice really goes for all your online activities…
OK, let’s talk about the goal of the LinkedIn profile
Goal of job seekers personal LinkedIn Profile.
The job seekers personal LinkedIn Profile
Should be focused on giving potential employers more insights in …
What their personal expertise is …and who they are as a person.
One of the first things a Recruiter Or HR Man-ager will do before they decide to contact you for an interview is to
8.
Check Out Your Linkedin Profile?
They’ll not only confirm that the information on your resume matches your profile but quite often, they’ll be looking to read your Recommendations and
See what connections you have and groups you belong to
So, the goal of the profile… is to make sure the job seeker …
Stands Out, Informs The Viewer And Engages The Viewer.
The ultimate goal is to Help Job Seeker
First Impression
When it comes time to creating a LinkedIn profile
9.
It’s important to Build A Complete Profile in order to make the right First Impression.
In many cases…
The Linkedin Profile Is The First Information That A Po-tential Employer Would See Just After Your Resume
If an employer enters your name in google, they’ll likely end up at your LinkedIn profile,
10.
because it shows up in the results – usually in one of the top three spots.
It’s interesting to note the number of…
People On LinkedIn Who Have An Incomplete ProfileMost people miss simple details like their Profile Pictures And Work History.
These are simple details that won’t require you to spend a lot of time updating.
If you can take just a few hours to update your LinkedIn profile,
11.
You’ll be surprised how far this can take you over time
For one thing when people search for you ....
…. You’ll be more findable,
As the saying goes…
You Only Get One Chance To Make A First Im-pression.
For example, Once a recruiter finds your resume,
They’re most likely …
Pull up your LinkedIn profile to see more of your professional and educational background as well as what groups you have joined.
12.
Task
At this point … check out your own LinkedIn profile and make sure you have everything in place …
Make sure details are filled in 100%...
LinkedIn actually shows you the percentage of how far your profile is complete… so make sure that’s in place
In the next report where we show you how to optimise the profile… see you there
Report 2 – Linked profile -
Voice0275
14.
Welcome Back
In this report,
We’ll Talk About How To Go From Minimal Profile To Professional Profile
Ok lets talk about the …
1. Photograph People are likely to judge the kind of a person you are by just looking at you.
Upload an image that makes you look Friendly And Ap-proachable.
It doesn’t need to be formal and stuffy, but it should project you as professional.
15.
2. Headline
The Headline Is A Really Good Opportunity To Make A Strong First Impression by highlighting your value to the employer.
Why not think of something unique…
Something so Spectacularly Original That Makes People Think Or Smile
Something that will make people take action by contacting you to find out more.
Let’s look at examples of unique types of headlines…
These are done to immediately grab attention and get the reader to take action…
16.
So lets go through the first statement …
“ I have assisted the last 2 companies to save over $3 mil-lion…. Do you want to know how?”
‘Everyone’s Telling You Not To Test. Hold An Emergency Meeting Fast?’
Something like that will make my audience click
They’ll see the funny side of it and the seriousness at the same time…
‘I find bugs in requirements within a week that saves companies millions of dollars a quarter… contact me to find out how’
17.
‘I’ll show you a unique strategy to find bugs in your re-quirements within a week that saves millions of dollars a quarter… contact me to find out how’
3. Summary
The LinkedIn Summary is the most important white space on your entire LinkedIn Profile… it’s a an opportunity to shine
It’s quickly becoming your most important tool for advanc-ing your career and marketing your skills.
Why?
Because it’s the only area on the Profile where you get to define yourself from scratch
18.
Because it’s the First Thing People Read Whether They’ve Decided To Click On Your Photo/Headline
or if they’ve actively searched on your name.
And Because it’s Personal – it’s where people look to find out what makes you tick.
People are learning about you online before they ever shake your hand.
As soon as they know they’re going to meet you or have a phone conference with you
They’ll start their online research.
Questions you have to ask your self are ….
Does your Summary do you justice?
19.
Or have you just copied & pasted your old resume as a tem-porary measure
What you need to do is…
Tell Your Story?
A summary should be a short version of why you are doing what you are doing.
You know nowadays, things have changed.
You need to ensure that you’re…
Professional Online Status Is Distinc-tive, Engaging And Well Written
20.
It’s also important that you write your summary in the first person
When you decide to write it in the third person, it makes you look unfriendly, out of touch and stuffy
See you in the next report
Report 3 – Linkedin Profile -
Voice0276
22.
Welcome back…Ok lets look at Examples of good summaries…The contact details
1. Contact details
Sounds obvious… but take a moment to fill out your Phone Number And Address.
Make sure your business email address is displayed and update your LinkedIn profile URL to remove the default numbers.
Add your Website Address, choosing the ‘Other’ option so you can update the text descriptions.
You could even include a link to a presentation, for example powerpoint Presentation you creat-ed previously…for your Current role
23.
Highlight 2 major areas you are responsible for, or expertise that you possess.
If you’re a …Project Manager or Programme manager
make it clear that your focus is on deliveryregarding reports and imagesAdd Report And Slides
You have the opportunity to add visual media at the end of each section of your profile
If you have report or slide presentations or infographic re-sume or Story they can ALL be easily added here…
Nervous about changing their LinkedIn profile This tip is great for job seekers nervous about changing their LinkedIn profile details…
24.
If you making any changes to your profile while you’re looking for a new role,
You may not want to broadcast your activities.
These are the steps to take when you want to turn off activ-ity broadcasts
Click the drop-down menu under your name in the top right corner of the page, then select ‘Settings’.
In the profile section, click
‘Turn on/off your activity broadcasts’ under Privacy Controls.
25.
Uncheck the box that appears in the pop-up window and click Save Settings.
Once you’re done, turn this back on otherwise you’ll remain invisible.
26.
Make your profile anonymous
To make your profile anonymous while checking out other people on LinkedIn,
Choose Settings > Privacy Controls > Select what others can see when you’ve viewed their profile.
From there, you have three options:
1. Display your name and headline;
2. Display an anonymous profile with some characteristics identified such as industry and title, or totally anonymous.
3. You will be in complete private mode : Remember to switch back!
27.
Block connections
If you want to Block connections and group activities from competitors. Do the following
Click Save Changes and you’re safeguarded.
28.
Customize your URL
You can make sure that your name comes top under the searches by customizing your LinkedIn URL.
Log In Then Click Profile.
You can edit your profile in the main navigation bar.
On your right, at the bottom of the gray window that shows your basic information you will see a Public Profile URL.
Click “Edit” next to the URL then state what you would like your address to be.
Once you are finished, click Set Custom URL.
29.
If you have a name, you may include a middle name or ini-tial to get a unique URL.
Give Recommendations
Get a recommendation Select Profile > Edit Profile and go to the position with which the recommendation is associated.
30.
Click Manage your recommendation.
Select the one you want and
31.
Choose what you want to be recommended for and by who
Enter the other information then click on the save button
Summary
33.
In short, having a powerful LinkedIn profile is going to give you a competitive advantage over other people
This is also going to give your potential employer a good image of you from the word go.
Therefore, make sure that you follow all the instructions as I’ve given and I can guarantee you will never go wrong as far as LinkedIn is concerned.
Questions
35.
1. How important is your LinkedIn profile?
2. What is the Importance of first impression to the job seeker?
3. Why should I have a complete profile on LinkedIn?
4. Why is the Summary important on your LinkedIn profile?
Task
37.
Run through the LinkedIn Profile Check lists
Create and regularly update your company page
1. Fix your profile photo by choosing a professional shot, if needed
2. Rewrite your headline to get more interest in your profile
3. Rewrite your profile or help you write the summary
4. Fill in your profile with projects, images and other media options
5. Campaign to get you more recommendations
6. Help get more endorsements for your abilities
38.
7. Join groups based on your industry, to become an industry leader
8. Join groups where your buyers communicate
9. Share your blog posts, landing pages and updates across your profile and appropriate groups
10. Keep a list of groups you can share your blog posts to, watching for changes in spam terms
11. Participate in discussions in your groups to increase ex-posure for your name and brand
12. Start discussions based on your questions, blog posts and other topics to bring you more attention
13. Build connections when and where appropriate- only accept connections worth your time
39.
14. Watch for new groups and changes in group activity to keep you active where necessary
15. Make connections with users for potential business partnerships- not just client sales opportunities
16. Share news and business information on your profile to be helpful to your connections
17. Respond to other connections’ updates, celebrations and profile changes
18. Stay in touch with connections based on your level of interest in building a relationship with them
19. Handle job posts, inmails, messages and other Linkedin specific features for possible growth options
40.
20. Following up with new connections for potential sales calls, Skype chats or other social following possibilities
21. Find business opportunities for your business to con-sumer company
22. Endorse and recommend connections based on your approval
23. Build your Linkedin blog and following
24. Follow relevant companies
25. Check to see who is looking at your profile
26. Maintain connection notes to keep your Linkedin CRM up to date
27. Over see Linkedin advertising campaigns