linkedin schaumburg library starting your profile
TRANSCRIPT
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BRUCE BIXLER
LinkedIn:Starting your LinkedIn Profile
A How To Guide
©Bruce Bixler [email protected]
Best
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es• LinkedIn is NOT social media; it is a
Business Networking & Marketing TOOL!
• LinkedIn it is NOT a Rolodex of connections; it is a search engine
• LinkedIn is NOT an on-line resume; it is your Digital reputation
©Bruce Bixler [email protected]
Starting Your LinkedIn Profile
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How can job seekers tell you what they want on
LinkedIn if they haven’t seen it before?
Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
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First job position 20%Confirm first job position 5%
Describe your current position 5% Industry and postal code 5%
Second job position 20%Add 5 Skills 5%
Add your education 25%Add a picture 5%
Add at least 50 connections 10%
©Bruce Bixler [email protected]
Com
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Profi
leAdd a Profile Picture
Do Not Use
The LinkedIn Default setting
for your profile picture!
Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
Com
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e Yo
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Profi
leAdd a Profile Picture
Use The best mostprofessional imagefor your profile Avatar!
Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
Com
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lePersonalize your URL
Personalize your profile URL for Google SEO
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http/www.linkedin.com/in/brucebixler49
Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
How do recruiters search on Google to find LinkedIn profiles.
site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir
©Bruce Bixler [email protected]
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Current position IF you are “In Transition”
• Marketing Mgr & Group Owner at (Group Name)• Marketing Manager at Self Employed• Marketing Manager at Entrepreneur
• Marketing Manager at Marketing Resource
• Marketing Manager at Marketing Consultant• Marketing Manager at Independent Contractor• Marketing Manager at Marketing Manager• Marketing Mgr &Volunteer at Red Cross• Marketing Mgr & Networking Facilitator at Harper College• Marketing Mgr & Group Facilitator at Job Search Circle• Marketing Mgr & Accountability Group Manager at St. Hubert’s
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
• Add at least two past positions
– You can have two different positions at one company
– Two companies and different titles
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
• Add all education– High school– Junior College– University
• Add continuing education– PMP– Six Sigma Training
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
• You If your profile is the same as your resume you are being redundant!!!
• Your profile has to must different and additional information than your resume
• This will give you two opportunities to give the employer information about yourself, don’t waste that second opportunity
• You must have a call to action on your profile! Call or contact me now to see how your company
can benefit from my experience.
©Bruce Bixler [email protected]
Best
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Add Strategic specialties to your LinkedIn Profile Skills section
©Bruce Bixler [email protected]
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• Skills placement: Unless yours is an Open Profile a LinkedIn Recruiter user can only view the top part of your summary along with your headline, name and education. Overcome this challenge by including a list of skills/keywords within the first 50 characters of your summary section.
Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
Best
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• Join groups to connect with others in your industry• Join groups to send messages• Join groups to follow others who will not connect• Join groups to search MEMBERS
©Bruce Bixler [email protected]
Best
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esStarting Your LinkedIn Profile
• Choose at least 30 groups where your target people or companies are
Your Specialty – – 10 to 15 groups
HR – 10 to 15 Groups
Local Groups – – 10 to 15 groups
Alumni groups
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
• Contact information at the beginning• Email address at the very least• Contact phone number optional• Mobil number or job search phone contact
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Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
Paragraph one What you doSummary
Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage;.
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Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
Paragraph two: successes
Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12months via strategic marketing, advertising and digital campaigns, successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers
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Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
Paragraph three: How you will solve problems
Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.
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Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
Add Skills or Specialties
Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling
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Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
SummaryContact me at [email protected]
Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage;. Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12months via strategic marketing, advertising and digital campaigns, successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.
Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.
Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling
THANK YOUContact Information
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler©Bruce Bixler [email protected]