linkedin is awesome for diversity recruiting
Post on 18-Oct-2014
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A quick overview of all the great ways that LinkedIn can help you find your next great rock star diversity hire!TRANSCRIPT
LinkedIn Diversity Recruiting
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved
Agenda
What can I do TODAY to find Diversity talent on LinkedIn?– Groups on LinkedIn– Custom Filters– Search Techniques to Identify Diverse Talent– Live Demonstration
How can I become best in class by driving Diversity talent to Williams Corporation using LinkedIn?
– Diversity Campaigns– Targeted Customer Updates– Share Jobs with Groups– Create Diversity Groups
LinkedIn: A global pool of talent
2M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
16M+BRAZIL
93M+UNITED STATES OF AMERICA
9M+CANADA
24M+INDIA
5M+AUSTRALIA
1M+NEW ZEALAND
3M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
13M+UNITED KINGDOM
7M+FRANCE
6M+ITALY
1M+BELGIUM
1M+DENMARK
2M+TURKEY
4M+NETHERLANDS
1M+SWEDEN
5M+SPAIN
277M+Membersworldwide
+2 New members per second
187M Monthly unique visitors
LinkedIn Confidential ©2013 All Rights Reserved
What can I do TODAY to find Diversity talent on LinkedIn?
LinkedIn Confidential ©2013 All Rights Reserved
Join Relevant Diversity Groups on LinkedIn.comGroups have been established to celebrate diversity
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Linkedin.com
Share Your Job in Diverse LinkedIn Groups
LinkedIn Confidential ©2013 All Rights Reserved6
Linkedin.com & Recruiter
LinkedIn Confidential ©2013 All Rights Reserved 7
Search Diversity Groups
Women Women's Wear Daily Women 2.0 Woman 2 Woman Business women-in-business.net An Empowered Woman WomanLink
Disabled Professionals with Disabilities Disabled American Veterans Disability Advocates Association of Disabled Professionals UK Disabled Staff Professionals South Africa Disabled Professional Disabled Professionals Japan UK Disabled Professionals Seeking Employment
LGBT NetworkingLGBT LGBT Nederland LGBT Social Network New York LGBT Professional Network Danish LGBT Business Network Europe- LGBT Professional
Linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved 8
Search Diversity Groups
Asian China Job Openings, Career and Opportunities Chinese Overseas Scholars Association China HR Network China Marketing Network China Lawyer Network China Banking & Finance Club China Private Equity & Venture Capital Forum China Startup - Entrepreneurs Community China Information Technology: Networking, Forum and
Jobs China Supply Chain, Procurement and Logistics
Network China Telecom Professional Network China CFO - Finance, Accounting Professional
Network China Manufacturing & Engineering Professional
Network Chinese Overseas Educated Scholars Association China Energy Professional Network Fudan Alumni Association
Shanghai HR Network 上海人力资源 Hong Kong HR Network 香港人力资 Beijing HR Network 北京人力资 Shenzhen HR Network 深圳人力资源 Guangzhou HR Network 广州人力资源专业
协会 China Training & Development 培训和发展 China Compensation & Benefits 中国薪酬
职业协会 China Recruitment & Staffing Professionals Network 职业招聘者联盟 China HR Vendors 中国 HR 供应商大 China Headhunter 猎头赢 China HR Leaders Forum 中国 HR 领袖论
坛 National Association of Asian American
Professionals Korean American Society of Entrepreneurs Network #1 Overseas Chinese Network Asian Lounge
Linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved 9
Search Diversity Groups
Latin American Latin America Network Womenalia- the network for professional
Women Mujer y Empresa Mujeres Profesionales Mujeres en Tecnolgia Mujeres en Carrera Mujeres Trabajando Professionals with Disabilities Discapacidad y empleo Resp. Social y Trabajo con Discapacitados Professionals con Discapacidad
EMEAR Spain Business and Professional Services
Network Italian Professionals Netherlands HR Professionals Netherlands HR Professionals Ukraine United Kingdom Careers, Networking, Jobs Open networking United Kingdom Italy Business Professionals Network Human Resources Italy Java Developers Italy
Linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved 10
Search Diversity Groups
Middle Eastern Arab Professionals in Finance, Banking,
Investments & Capital Markets Arab Entrepreneurs & Investors United Arab Emirates Business and Professional
Network UAE Professional Networkers Group Arab Telecommunication Professionals Arab Business Club Saudi Arabia NetWork Saudi Arabia Networking & Career Opportunities Saudi Arabia Business and Professional Network
Indian India Leadership Network India Jobs Network Young Indian Entrepreneurs India Software Brief India Job Careers & Networking Indian Startups
Linkedin.com
Connect with US Veterans on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved
Visit: http://veterans.linkedinlabs.com/
Source veterans from a dedicated LinkedIn.com website
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Linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved 12
US Military & Veteran Footprint On LinkedIn
State VeteransCalifornia 78,634
Texas 72,133
Florida 49,603
Ohio 23,940Illinois 23,390
Total 247,700
Financial Services & Insurance
Professional Services
Technology - Software
Aero/Auto/Transport
Government/Education/Non-profit
6%
8%
11%
16%
29%
Chart Title
Engineering
Information Technology
Sales
Support
Operations
6%
8%
8%
9%
18%
Top Industries
Top Functions
Linkedin.com
– LinkedIn has a partnership with the White House:
– Tagged job postings linked to
the White House’s new
Veteran’s Job Bank
– Special LinkedIn micro-site
dedicated to veterans:
http://www.linkedin.com/veteran
s
– Free one-year Job Seeker
subscriptions for all veterans in
the U.S.
Networking Tools
Utilize Custom Filters
LinkedIn Confidential ©2013 All Rights Reserved
Create and apply custom filters specific for Diversity and/or Military groups
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Recruiter
LinkedIn Confidential ©2013 All Rights Reserved 15
University Custom Filters
Recruiter
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Technique Examples
Diversity Identifier
("Financial Analyst" OR Accountant) AND ("Alpha Delta Pi" OR "Alpha Gamma Delta" OR "Alpha Omicron Pi" OR
"Alpha Phi" OR "Chi Omega" OR "Delta Delta Delta" OR "Delta Gamma" OR "Gamma Phi Beta" OR "Kappa Alpha Theta" OR "Kappa Delta Chi" OR "Kappa Kappa Gamma"
OR "Pi Beta Phi" OR "Sigma Kappa" OR "Sigma Pi Phi" OR "Alpha Phi Alpha" OR "Kappa Alpha Psi" OR "Omega Psi Phi" OR "Phi Beta Sigma" OR "Sigma Rhomeo" OR "Wine Psi Phi" OR "Iota Phi Theta" OR "Phi Delta Psi" OR "Delta Psi Chi" OR "Beta Phi Pi" OR "MALIK Fraternity, Inc." OR
"Sigma Phi Rho" OR "Phi Rho Eta" OR "Gamma Psi Beta")
Military Identifier
("Project Manager" OR PM) AND (Veteran OR Veterans OR Military OR Army OR Navy OR "Naval Reserve" OR "Air Force” OR Marine OR Marines OR "Coast Guard" OR
"National Guard" OR "Reserve Officers” OR “Training Corps" OR "Reserve Officers Training Corps" OR ROTC)
Build Out Boolean Search StringsExpand your search population to include Diversity and Military members
Linkedin.com & Recruiter
LinkedIn Confidential ©2013 All Rights Reserved 17
Be an advanced search guru by using the “OR Builder”
** Can also be used with the AND modifier
Linkedin.com & Recruiter
LinkedIn Confidential ©2013 All Rights Reserved 18
Diversity Recruiting Re-Cap
Join diversity groups on LinkedIn.com
Source veterans from a dedicated LinkedIn.com website
Create diversity custom filters
Utilize the OR Boolean Modifier template
LinkedIn Confidential ©2013 All Rights Reserved
How can I become best in class and drive Diversity talent to Williams Corporation using LinkedIn?
LinkedIn Confidential ©2013 All Rights Reserved
Let your employees speak about diversity at your company!
Your Career Page
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Linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved 21
Career Page TargetingMilitary
LinkedIn Confidential ©2013 All Rights Reserved 22
GroupsCreate your own affinity groups and own the ad space.
Diversity CampaignPromote your employment brand and jobs
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SPEAK TO A WILLIAMS RECRUITER Williams is Hiring!
Hello Dina ,
Williams is growing and hiring top talent . Our business is thriving and we are excited to bring on some of the best in the business to join our team. We realize that in order to sustain our growth we need to invest in hiring the best people to our organization.
Would you be interested in discussing how you could join a fast-growing company, play an essential part in helping drive this radical shift, and giving your career a tremendous boost in the process?
We are looking for Engineers who love winning, innovating, and having a lasting impact on the world. Now is a great time to join our company to have a hand in shaping how we do business!
Want to learn more or know someone else who may be interested? Click on the button below and we’ll be in touch!
300x600 Banner
“I’m Interested!” Button Once clicked, users
information goes directly to your team to tag and
status
Talent Direct CampaignsTarget Diversity candidates with your message
Capture leads at Diversity events instantly
and manage them in LinkedIn Recruiter,
so you never miss a lead again!
LinkedIn Confidential ©2013 All Rights Reserved 26
Questions?
LinkedIn Confidential ©2013 All Rights Reserved 27
Next Steps
Search profiles within groups and dedicated Veterans website
Create custom filters and develop diversity-related Boolean strings
Use Recruitment Ads and Talent Direct Campaigns to target the talent with a well branded experience.
Download Tip Sheets & Register for Webinars– Note: You will have to login to the Talent Solutions Learning Center and
launch your course at the time of your Webinar
LinkedIn Confidential ©2013 All Rights Reserved 28
African American Groups• Black Enterprise Networked• Black Enterprise • Black Executives Network• Success Minded African Americans • Shades of Success • The Black Professionals Network• National Black MBA Association• NAAAHR - National Association of African Americans in
Human Resources• The Black HR Network • The Black Ivy Alumni League • NSBE-AE• National Society of Black Engineers• NABJ (National Association of Black Journalists)• National Association of Black Accountants, Inc • National Black Public Relations Society, Inc.• Black Hedge Fund • American Association of Blacks in Energy• National African American Insurance Association • National Biotechnology & Pharmaceutical Association
Hispanic Groups• NSHMBA
• Hispanic MBAs
• Hispanic Professionals
• Latino Professionals
• The Society of Hispanic Professional Engineers (SHPE)
• Hispanic Net
• Hispanic Marketing
• Hispanic Alliance for Career Enhancement (HACE)
• The National Hispanic Sales Network
• Hispanic Media Professionals
• Hispanic Human Resources Network
• HISPANIC SOCIAL MEDIA
• Hispanic Professionals Networking Group (HPNG)
• Hispanic Advertising Professionals
• Latino Producers Group
• National Association of Hispanic Journalists
• ALPFA: Building Latino Business Leaders.
• Latinos in Social Media
• Latino leaders around the world
• LatinoExecs
• Mexican Professionals
• Mexican Entrepreneurs - Emprendedores Mexicanos
Diversity Groups
Asian• National Association of Asian American Professionals • Korean American Society of Entrepreneurs • China Pharma Biotech Professional Network #1• Overseas Chinese Network • China Banking & Finance Club• Asian Lounge
Women• Women's Wear Daily• Women 2.0• Women in Photography• Tory Johnson• Woman 2 Woman Business• women-in-business.net
GLBT• GLBT Professionals• Gay Professional Network
Middle Eastern• Arab Professionals in Finance, Banking,
Investments & Capital Markets• Arab Entrepreneurs & Investors• United Arab Emirates Business and
Professional Network• UAE Professional Networkers Group • Arab Telecommunication Professionals• Arab Business Club• Saudi Arabia NetWork • Saudi Arabia Networking & Career
Opportunities• Saudi Arabia Business and Professional
Network
Native American• Native Americans in Business • Native professionals
Disabled• Disabled American Veterans
Diversity Groups
Veterans/MilitaryMembers who have ever served in a branch of the US military:
• Army• Navy• AF• Marines• Coast Guard• OR attended a US service academy
− (West Point, Naval Academy, Coast Guard Academy, Air Force Academy, etc.)
Diversity Groups