how tos of social recruiting linkedin
DESCRIPTION
Slides from Steve Barham\'s presentation on September 17, 2009 in Scottsdale, AZTRANSCRIPT
The “How-To’s” of Social Media for RecruitingSeptember 17, 2009
LinkedIn Confidential – Do Not Distribute
Agendag
S i l N t ki T d Steve Barham1. Social Networking Today
2. Using Social Media for T l t A i iti
Sr. Enterprise Account Executive
San Francisco Bay Area | Internet
Public Profile: http://www.linkedin.com/in/barham
Talent Acquisition
3. Top Ten Ways to Use LinkedIn (free) for Recruiting
Connections: 375 Recommendations: 7
Groups: 21 Applications: 5
Email: [email protected]
Phone: 650 810 2838( ) g
4. Q&A
Phone: 650-810-2838
LinkedIn Confidential – Do Not Distribute
LinkedIn Confidential – Do Not Distribute
LinkedIn -The largest global professional network
Europe24%
Latin America3%
g g p
Network Membership & Reach24%Over 47 million professionals
~2 million members joinper month~1 new sign up per second
Africa2%
Asia8%
~1 new sign-up per second200 countriesEnglish, Spanish, French and German versions
Oceania2%
Middle East1%
German versions150 industries representedOver 1,100 corporate clients
North America60%
Other0%
2%
*As of January, 2009LinkedIn Confidential – Do Not Distribute
Raise your hand ifRaise your hand if…
• You have a Facebook account• You have a Facebook account• You post an update to Facebook at least once per week
You have a LinkedIn profile• You have a LinkedIn profile• You have 50+ LinkedIn connections
Y h T itt t• You have a Twitter account• You read Tweets at least once per week• You post a Tweet at least once per week
• Your company currently has a formal policy on employees use of social media in or related to the workplace?Yo r compan is considering creating one?• Your company is considering creating one?
LinkedIn Confidential – Do Not Distribute
Social NetworkingSocial Networking Today…
LinkedIn Confidential – Do Not Distribute
Social Network’s Personality ProfileSocial Network s Personality Profile…
Friday & Saturday nightsy y g
Weekends
Monday - Friday
24 x 7 x 365
LinkedIn Confidential – Do Not Distribute
Quantcast Demographics –FacebookFacebook
LinkedIn Confidential – Do Not Distribute
Quantcast Demographics –TwitterTwitter
LinkedIn Confidential – Do Not Distribute
Quantcast Demographics –LinkedInLinkedIn
LinkedIn Confidential – Do Not Distribute
Twitter:A Real Time “Stream of Consciousness”A Real Time Stream of Consciousness
Building a brand is via tweets is possible@Zappos@ pp@VirginAmerica@CremeBrurleeCart
But may lead to career ending Injuries?But may lead to career-ending Injuries?KeyinfluencerCisco Fatty
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hatingthe work.”
“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”
LinkedIn Confidential – Do Not Distribute
“World’s Most Engaged Brands” Fall Into Four Engagement Profiles (Charlene Li Altimeter Group)Engagement Profiles (Charlene Li, Altimeter Group)
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.comLinkedIn Confidential – Do Not Distribute
“World’s Most Engaged Brands” - Resultsg g
1 Starbucks1. Starbucks2. Dell3. eBay4 G l4. Google5. Microsoft6. Thomson Reuters7. Nike8. Amazon9. SAP9. SAP10. Intel
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.comLinkedIn Confidential – Do Not Distribute
Industry Engagement on Social NetworksIndustry Engagement on Social Networks
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.comLinkedIn Confidential – Do Not Distribute
Social Media Engagement Correlates to Financial PerformanceFinancial Performance…
Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.comLinkedIn Confidential – Do Not Distribute
LinkedIn Network DataLinkedIn Network Data –Phoenix
LinkedIn Confidential – Do Not Distribute
LinkedIn Members residing in Phoenix –By EmployeesBy Employees
1 Intel 4 500
5,000
1. Intel2. ASU3. Honeywell4 Apollo Group
3,500
4,000
4,500
4. Apollo Group5. Amex6. Wells Fargo7 US Air 2 000
2,500
3,000
7. US Air8. Banner Health9. B of A 1,000
1,500
2,000
0
500
LinkedIn Confidential – Do Not Distribute
LinkedIn Members residing in Phoenix –By IndustryBy Industry
1 Real Estate 25,0001. Real Estate2. IT / IS3. Financial Services4 Computer Software
20,000
4. Computer Software5. Construction6. Healthcare7 Education Mgmt 10 000
15,000
7. Education Mgmt8. Marketing & Adv9. Health & Wellness10 Banking
5,000
10,000
10. Banking0
LinkedIn Confidential – Do Not Distribute
LinkedIn Members residing in Phoenix –By UniversityBy University
1 ASU40,000
1. ASU2. U. of Phoenix3. U of A4 W P Carey
30,000
35,000
4. W.P. Carey5. NAU6. Mesa CC7 BYU
20,000
25,000
7. BYU8. Glendale CC9. Thunderbird10 ASU West
10,000
15,000
10. ASU - West
0
5,000
LinkedIn Confidential – Do Not Distribute
LinkedIn Members residing in Phoenix –By Degree / CertificationBy Degree / Certification
1 MBA (4%)1. MBA (4%)2. PhD (0.8%)3. JD (0.8%)4 CPA (0 5%)4. CPA (0.5%)5. MD (0.6%)6. CFA (0.04%)7 PHR (0 1%)7. PHR (0.1%)8. SPHR (0.07%)
LinkedIn Confidential – Do Not Distribute
Current TrendsCurrent Trends in Talent Acquisition
LinkedIn Confidential – Do Not Distribute
Evolution of Online RecruitingEvolution of Online Recruiting
Circa 1995: Growth of the Internet. Companies create websites and begin listing employment opportunities onlineemployment opportunities online
Circa 2000: Job Posting Sites Grow. Monster.com and HotJobs advertise during the SuperBowl
Circa 2005: Online Networking gains traction. MySpace, Facebook, LinkedIn become destinations
Circa 2009: Passive recruiting in Web 2.0 becomes the new standardTwo-Thirds of all Web users visit social networks at least once per month
1995 2000 2005 2008
Two Thirds of all Web users visit social networks at least once per month.
LinkedIn Confidential – Do Not Distribute
Top 5 Recruiting Industry Plans for 2009
#1 - Improve Direct Sourcing, Social Network Connections and SEM“We need to greatly increase our focus on Social Networking.”We need to greatly increase our focus on Social Networking. “Developing a dedicated internal sourcing function.” “More movement towards utilizing social networks.”
#2 - Reduce Agency, Job Board and Printg y“ Looking at moving away from [Job Board] postings.”“Bringing Executive Search in-house” or “Restrict use of third party agencies.”“No more print- highest cost, fewest hires.”
#3 I R f l#3 - Increase Referrals“Develop a micro employee referral strategy.”“Develop new avenues that strengthen referrals from employees, alumni and more.”
#4 T k d T i#4 - Track and Train“Track quality of hire to build quality of source.”
#5 - Improve Company Career-site Pages“Increasingly important…but arguably not a first source.”
CareerXroads – Source of Hire Study (Feb ’09)
LinkedIn Confidential – Do Not Distribute
Recruiting Today or “The War Against Non Talent”or… The War Against Non-Talent
• Over 40,000 job boards online1
• Large companies receive over 25k resumes/week2
• 1,200 to 1,300 resumes per job posted3
28% i t ti 4• 28% resume misrepresentation4
• Recruiting teams are asked to do more with less:Fewer resourcesFewer resourcesLess budgetMore job applicants
SOURCES:1. International Association of Employment Websitesp y2. iLogos Research (a division of Taleo)3. PeopleBonus founder Jason Krumweide4. Christian & Timbers
LinkedIn Confidential – Do Not Distribute
How do you build relationships with passive talent?
Sources used to build relationships
37% 37%
24% 23%
11%2%
C i M ll C CRM O li C i T iConnecting on LinkedIn
Manually gathering contact
information
Company CRM tool
Online groups Connecting on Facebook
Q ?Q16. How do you build relationships with passive talent?
LinkedIn Confidential – Do Not Distribute
Utilizing social networks seen as the most essential recruiting trendg
68%
Most essential and long-lasting trends in recruiting
52%
34% 31%
Utilizing social and Upgrading Reducing spend on Boosting referralUtilizing social and professional
networks
Upgrading employment
branding
Reducing spend on staffing firms
Boosting referral programs
Q30 What do you consider to be the 3 most essential and long lasting trends in recruiting?Q30. What do you consider to be the 3 most essential and long-lasting trends in recruiting?
LinkedIn Confidential – Do Not Distribute
Changing the TalentChanging the Talent Acquisition Playing Field
826 Friends826 Friends…
LinkedIn Confidential – Do Not Distribute
I need a team ofI need a team of…
• International Finance Experts
• That know Merger Arbitrage• That know Merger Arbitrage
• 10+ years experience
• Speak Cantonese
• Hit the ground running on Monday
LinkedIn Confidential – Do Not Distribute
HBS Survey of LinkedIn corporate clients -Source of Hire
Source of Hires OverallAfter less than 1 year using R it 10% f hiRecruiter, 10% of hires were already sourced via LinkedIn
Q: In the last year, how many candidates did you hire at each level from each of the following tools?
Harvard Business School - Field Study 2009
LinkedIn Confidential – Do Not Distribute
HBS Survey of LinkedIn corporate clients -Net Positive Response by Source
Only LinkedIn Recruiter and Employee Referrals received a t iti
p y
net positive responseNet Positive Response* by Source
“Net Positive Response” = People who are really happy with source (+7) – people who are neutral or negative (+1, 2, 3, 4)
LinkedIn Confidential – Do Not Distribute
Top 10 LinkedIn Tips forTop 10 LinkedIn Tips for Recruiters
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#1 C t d#1 Create and Administer your Employee and Corporate AlumniCorporate Alumni Group
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#2 I#2 Improve your Company Profile page
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#3 J i l t#3 Join relevant industry and recruiting groups
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#4 U S d#4 Use Saved Searches
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#5 U R f#5 Use Reference Search functionality
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#6 B d t J b#6 Broadcast Job Openings via your Status bar
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#7 A k & A#7 Ask & Answer Questions
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#8 C t P ll#8 Create Polls
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#9 U Li k dI#9 Use LinkedIn Applications
Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters
#10 C t E t#10 Create Events
Future / Predictions
LinkedIn Confidential – Do Not Distribute
Social Media PredictionsSocial Media PredictionsJeremy Owyang, Forrester
“Social networks will become next-generation CRM systems”Will become the “intermediary between brands and consumers ”Will become the intermediary between brands and consumers.
Pete Blackshaw, Nielsen OnlineTimeless truths will reemerge – “friendship must be earned, fame is fleeting, excess begets backlash, it always pays to listen, and credibility is our most enduring…asset”backlash, it always pays to listen, and credibility is our most enduring…asset
Joseph Jaffe, CrayonSocial Search – “Just when you thought search was saturating or mainstreaming, we think there’s going to be explosive new functionality which will make search even more valuable”g g p y
Charlene Li, Author of GroundswellExclusivity trumps accessibility. “Having thousands of friends becomes ‘so 2008’ and defriending becomes the hot new trend…The movement is rooted in a desire to have quality, not quantity…”
Scott Monty, Ford Motor Co.The future is about the “human element – the opportunity to build a relationship that isn’t
il t d d i l t ti Th ill b l ti t dnecessarily centered around a single transaction. These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.”
LinkedIn Confidential – Do Not Distribute
Thank you!