Get Branded – Get Seen – Get Clients

AGENDA:

Personal Branding

& LinkedIn

LinkedIn as a

Sales Tool

Using LinkedIn

About Agent-cy

Your Personal Branding & Lead Gen Tool

Presenter: Jasmine Sandler | CEO

jsandler@agent-cy.com

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

What is Personal Branding?

The development and management of an individual brand through the creation of effective content, styling and message representation so that the personality developed becomes the reason behind the purchase choice.

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

Why Do You Need It??

The #1 reason people do business with each other is their likability and trust of the other person

You need to stand out to gain attention, grow credibility and enhance your reputation

Companies choose to work with small businesses vendors because they enjoy the personal CEO attention The online marketplace for driving and delivering upon personality is more saturated every day

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

How Do You Define Your Brand?

• Start with developing your own "individual value statement". Consider how you are different, yet better.

• Review personal brand competitors success tracks – what has made

them a brand?

• List three of your strengths. If you are unsure, ask colleagues and friends what they consider to be your strengths.

“Jasmine is smart, articulate and knows her stuff. If you're looking for someone who KNOWS

branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology

“Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO

“Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson,

DoubleRock Corporation

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

How Do I Create My Brand? • Choose who specifically who want to serve and what you want to be

known for. What type of expert are you?

• Create your own personal style to reflect the message to your intended audience: Powerful, Fun, Entertaining, Comedic…

• Decide how you want to be seen based on your strengths –Books, TV, Videos, Stunts/Promos, Pictures

• Create a personal branding kit: Headshot, articles you’ve had published, one-sheet, appearances in the news, personal video

How Do I Deliver My Message?

• Identify the Interests and Behaviors of Your Target Audience

• Create Specific content: Video, Articles, Blog Post, Audio

• Create a Messaging plan: Frequency, Length, Tracking, Alerts

• Consider Advertising, PR, Promotions, Events, Speeches, Signings

• Use LinkedIn® as Your Personal Branding Platform

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

NAME – JASMINE SANDLER TITLE – (WHO I AM. CREDIBILITY ) WEB MARKETING EXPERT. 50+ LINKEDIN RECOMMENDATIONS. HEADLINE – WHAT YOU PROVIDE. DIGITAL MARKETING CONSULTING. SEO SUPPORT . LINKEDIN COACHING.

PHOTO– SHOW WHO YOU ARE HEADLINE/UPFRONT

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

START OR PARTICIPATE IN A GROUP THAT SUPPORTS YOUR PERSONAL BRAND: I CREATED & SUPPORT WOMEN BUSINESS OWNERS (wbo)

HEADLINE/UPFRONT

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

DRIVE VISIBILITY TO YOUR PERSONAL BRAND POSITION

PARTICIPATE IN DAILY COMMENTING/ Q&A AND ADDING ARTICLES RELATED TO YOUR PERSONAL BRAND VALUE

Publicize your LinkedIn profile on your other profiles

LEAD GENERATION & SALES TOOL

LinkedIn Rank helps Search Visibility

Credibility via postings, comments, answers

Warm Intros- Know Who You are Talking To Before You Meet

LinkedIn to LinkedIn Client Referrals

Client Testimonials Ensure Customer Confidence

LinkedIn Networking

Valuable Group Contributions drive connects/interests

-Search for connection -Advanced Search -Review Your University, Professional Contacts

Connect on

Join Groups

Connect on

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

Status updates

Converse on

Answers & Questions

KEY TAKEAWAYS Your LinkedIN Profile Matters, A LOT •Think Search Visibility, Think Engagement, Think Uniqueness •Strong Headline Copy – Your Direct Response Ad •Highlighting summary with experience and results Your Leadership in LinkedIn Matters Too •Your Own LinkedIn Group to serve your own Community •If Your Profile States A Skill, Back it up – Answers Matter Your Daily LinkedIn Participation is a MUST •Status Updates – Make it Relevant, Valuable and Short •Answers Gain You Expertise •Update Your Profile When Things Change

Comprehensive Personal Branding Program Personal Brand Assessment & Market Position LinkedIn Profiling Personal Blog Leadership Development

SERVICES

LinkedIn Training & Coaching On-Site Group Phone Group Private/One-on-one(includes personal brand assessment)

Full-Service Interactive Agency Web site Planning/Online Business Strategy Web Site Design & Development SEO & PPC Management Social Media Strategy & Management

Jasmine Sandler

Agent-cy Online Marketing

Phone: (347)-809-5480

Fax: (407) 210-4613

jsandler@agent-cy.com

www.agent-cy.com

www.jasminesandler.com

www.linkedin.com/in/onlinebranding

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

CONTACT INFO