linkedin: a tool for finding high level business contacts
DESCRIPTION
Demonstration of the effective advanced search facility on LinkedIn, also includes some general advice on using any social media using acronym MICE. Given as a talk to the Cleantech Business Breakfast, Peterborough, Wednesday, 14 August 2013TRANSCRIPT
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LinkedIn: A tool for findingHigh-level
Business Contacts
Dr Chris Thomas
Talk to the Cleantech Business Breakfast, Peterborough, Wednesday, 14 August 2013
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DON’T PANIC!
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Why LinkedIn?
Specifically for Business
Promotes Contacts
Increases Your Profile
225m Members Worldwide
It’s Free, and Easy to use
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THINK MICE
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THINK MICE
M Meeting Places = Social Media
I Introducing yourself
C Contributing
E Exploring and Expanding Contacts
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Meeting Place LinkedIn
DO go to LinkedIn to meet new people in asocial environment with a business setting.
INVITE relevant people to connect with you.
DON’T be the party bore just talking ME MEME or trying to SELL SELL SELL.
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Introducing Yourself - Profile
Your LinkedIn Profile is your opportunity tointroduce yourself. Use it! People check themout. Google finds them.
DO give an impression of your currentinterests and aspirations.
AVOID simply providing a CV time-line
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Contribute & Communicate
Post News
Join Groups
Take part in Discussions
Ask Questions
Respond to others
Give and seek recommendations
Endorse other’s Skills & Expertise
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Explore and Expand
Practical Live Demonstration
Importance of existing contacts
LinkedIn’s powerful Search function
Homing in with advanced features
Useful Statistics by LinkedIn
Using Google to search LinkedIn
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Importance of Contacts
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Search Function
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Keyword searchO
ptions
tose
lect
within
searc
h
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Phrases and multiple keywordsO
ptions
tose
lect
within
searc
h
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Groups
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Selected Group
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Group Statistics
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Google Search LinkedIn
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THINK MICE
M Meeting Places = Social Media
I Introducing yourself
C Contributing
E Exploring and Expanding Contacts