online aec communities - finding construction people on facebook, linkedin, ning, etc
DESCRIPTION
Presentation summarising October 2009 view of main online communities for professionals from architecture, engineering and construction (AEC). Mainly focused on Facebook, LinkedIn, Ning, etc. Presentation given by Paul Wilkinson at Be2camp@WorkingBuildings2009, London Olympia, 8 October 2009.TRANSCRIPT
pwcom.co.uk
London, October 2009
Online communities in the AEC industry
by Paul Wilkinson(pwcom.co.uk)
pwcom.co.uk
• From learned societies to business breakfasts
• Intranets and internal wikis (eg: Arup CoPs)
• Drivers (technology, economy, mobility)
• Now moving into Web 2.0
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
• Face-to-face• Written word• Hand drawings• Telephone• Telegram• Telex• Fax• CAD• Email• Groupware (eg: Lotus Notes)• File transfer protocol (FTP)• Websites• Intranets, enterprise portals• Video- and tele-conferencing
• Extranets• Web-conferencing applications• File-sharing (P2P)• Instant messaging• Discussion forums• Home pages (iGoogle)• Wikis• Blogs, micro-blogs• RSS• Social networking• Social search, tagging, sharing• Mashups: Mapping, time-lines,
etc• Virtual worlds
Web 2.0
BIM
SaaS
Cloud computin
g
mobile
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
reading writing
companies communities
one-way two-way
lecture conversation
advertising word-of-mouth
owning sharing
(Sources: Joe Drumgoole’s Copacetic; Darrenbarefoot.com 2006)
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
RIBA Knowledge Communities
• beta project initially• relaunched within
RIBA earlier this year
• hosted on Elgg• 918 site members
(at 8 October 2009)
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
RIBApedia• Research
and education site
• create profiles, share links, blogs, etc
• built on MediaWiki
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Twitter• loads of people,
companies, etc• @UKConstruction• TwitterLeagues• Twibes
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Facebook• lots of people,
pages, groups groups
• Difficult to find effective use of Facebook
• “Under Construction”– Page status– Rock band name
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Architect HOK• HOK careers• Part of integrated
HOK web 2.0 effort– Blog– LinkedIn– Twitter– Delicious– YouTube, etc
eg: RIBA NING SITESWEB 2.0 TWITTERINTRO LINKEDINFACEBOOK
pwcom.co.uk
LinkedIn• lots of AEC groups• 85 “AEC”• 1,350 “architecture”• 2,135 “construction”• easy to join groups• some still very
recruitment-focused
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
• Be2camp launched 31 July 2008
• Built on Ning• 310 members (as
at 6 October 2009)
• Targeting a niche interest
• Events key to growth
eg: RIBA NING SITESWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN
pwcom.co.uk
Be2camp membership growth Aug 2008 - 6 Oct 2009
0
50
100
150
200
250
300
350
400
aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov
month
To
tal B
e2ca
mp
mem
ber
s
0
10
20
30
40
50
60
70
80
Join
ers
in m
on
th
cumulative total
monthly joiners
Be2camp
10 Oct
Be2camp
North
15 May
Be2camp
Brum
12 Aug
Be2camp
WB
7-8 Oct
eg: RIBAWEB 2.0 FACEBOOKTWITTERINTRO LINKEDIN NING SITES
pwcom.co.uk
CE Collaborative Working Champions
• Founded Jan 2009• Initially private• Public from August• Cause-focused• 67 members• Forum used to
create guidance
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
CE G4C• Founded July 2009• Initially private• Public from Sept• Cause-focused• 48 members• Autumn
membership drive to start shortly
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
AEC Network• 342 members
(as at 8 October 2009)
• Also built on Ning• using networking
events to grow
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
• Property Week launched network
• ‘Soft launch’ 25 September
• Grew from 57 members to 82 in 11 days – strong brand helps
• Good Ning customisation
• endorsement of Ning? or inexpensive PWk experiment?
eg: RIBA FACEBOOKTWITTERINTRO LINKEDIN NING SITESWEB 2.0
pwcom.co.uk
London, October 2009
Thank you
Contact: Paul WilkinsonBlog: www.extranetevolution.com
Email: [email protected]: +44 (0)20 8858 1104
mob: 07788 445920Twitter: @EEPaul