Milano, 3 marzo 2015

#linkedinday

Welcome

 Germano Buttazzo Sales Manager

Programma della giornata

Welcome

Germano Buttazzo – Sales Manager

La Vision di LinkedIn: The Economic Graph

Maria Pedrinelli – Sales Team Italy

La strategia LinkedIn per le aziende: Build, Engage, Recruit

Fabio Rezzoagli – Sales Team Italy

- Pausa caffé –

Best practice sharing:

Elmec - Benetton

- Networking Cocktail -

La Vision di LinkedIn:The Economic Graph

 Maria Pedrinelli Sales Team Italy

Connect the world’s professionals to make them more productive

and successful

Our mission

Connect the world’s professionals to make them more productive

and successful

Our mission

Member growth

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

32M

347M

2014 2015

Mobile traffic

50%

<2%

mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Connect talent with opportunity at massive scale

Our Core Value Proposition

For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

For our customers

HirePower half of

all hires

MarketThe most effective way for

marketers to engage professionals

SellThe start of every sales opportunity

Power half of all hires

Talent Solutions

The next decade

Create economic opportunity for every member of the global

workforce

Our vision

Create economic opportunity

Realize your dream job

Find work Be great at what you do

THE ECONOMIC GRAPHMembers Companies Jobs Skills Schools Updates

La strategia LinkedIn per le aziende:

Build, Engage, Recruit

 Fabio Rezzoagli Sales Team Italy

SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY

57%

of the decision to ‘buy’is now made before any

commercial contact with your business

LinkedIn is the world’s largest professional network

The biggest global community of professionals!

347MMembers worldwide

32%Growth in monthly users y/y

+2 newNew members per second

40MStudents & Graduates Worldwide

Source: Comscore 2014

are passive and not looking to move

80%

60%

of them are opento opportunity!!

BUT

THE BEST RECRUITERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2

Build Awareness

Engage

Leads

Sell HireHire

THE BEST RECRUITERS

SOCIAL MEDIA FUNNEL

WE RECOMMEND

3 SIMPLE STEPS

YOUR FOLLOWERS& YOUR BRAND

NURTURE YOUR TARGET

AUDIENCES

DO WHAT YOU DO BEST

BUILD ENGAGE RECRUIT

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

ACCELERATEFOLLOWER GROWTHBUILD

TARGETEDCAMPAIGNS

Reach your ideal audience

wherever they go on LinkedIn

Recruitment Ads campaign to

drive the growth of your follower

base

RELEVANT MESSAGING DRIVE TRAFFIC TO YOUR CAREER PAGE AND INCREASE JOB VISIBILITYENGAGE

CAREERPAGES

IMA

GE

VID

EO

≤ 400%

- increases in candidate conversions achievablewith targeted content

- 30% of visit to career page convert in a click on Jobs

LEVERAGEYOUR EMPLOYEESBUILD

EMPLOYEEPROFILE

ADS

Recruiters have 10xmore traffic than the average member10x

of page views are members looking at members76%

CREATING ‘FOLLOWERS’ WILL

FUEL YOUR SUCCESS

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if youhave no friends?

Followers are morelikely to recommendyour business2.5 x

95% Followers are 95% more likely to respond to an InMail

of members are interestedin job opportunities from companies they are following79%

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

RELEVANT MESSAGINGENGAGE

Page visitors seethe content that isrelevant to them

≤ 400%

increases in candidate conversions achievablewith targeted content

CAREERPAGES

IMAGES

JOBS

VIDEO’S

KEEP YOUR FOLLOWERS

UP TO DATE

Your potential audience

347M

Ensure you arealways top of mind

Relevant contentEncourages likes& shares

ENGAGE

CONTENTUPDATES

32

347M+(+2 every sec)

Company’s reach

Sponsored Updates reach the entire LinkedIn network

LinkedIn Member Population

Company Updates only reach your pool of followers

ENGAGE

SPONSOREDUPDATES

BUILD THE SAME RELATIONSHIP WITH MEMBERS

OUTSIDE COMPANY REACH

ACCELERATE YOUR

ENGAGEMENT REACH

uplift in click throughrates for updates25%

the usualcontent traffic3x

Reach a wider audience before you even have them as followers

ENGAGE

SPONSOREDUPDATES

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

PROACTIVELY SOURCECANDIDATES & CONSULTANTSRECRUIT

RECRUITER

Increased access to the network

Reach outusing InMail

Workflow andCollaboration tools 95%

Followers are 95% more likely

to respond toan InMail

36

Global Talent Pipeline

Supervisor

Recruiter

RecruiterRecruiter

RecruiterRecruiter

Supervisor can access all

Recruiters activities

Recruiters can

collaborate globally

DIRECT SOURCING PLATFORMMANAGE CENTRALLY & ACT LOCALLYRECRUIT

RECRUITER

PROMOTE YOUR JOBS TO THE BEST

CANDIDATES & CONSULTANTS

RECRUIT

RELEVANTJOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

Fol

low

ers

Time

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANTJOBS

CAREERPAGES

TARGETEDMEDIA

EMPLOYEEADS

RECRUITERCONTENTUPDATES

BUILD ENGAGE RECRUIT