link building techniques - sexy and new or just smart seo
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Link Building Techniques - Sexy and New of Just Smart SEO. Jolt & Bolt - weekly injection of Internet Caffeine. Site-Seeker.comTRANSCRIPT
presented by
presents
Link Building Techniques: Sexy & New or Just Smart SEO?
Thursday, July 21, 2011
Brian Bluff | President
Site-Seeker, Inc. © 2011
Today’s Agenda:
• Why links are important? • Not all links are created equal – spammy and paid links • Will spammy links help your ranking? • Attributes of a good link • The right way to develop links
Credibility • Authority (PageRank) • Incoming links are"
votes of confidence • Links from related"
pages or sites
• Related anchor text • Does not use the nofollow
attribute
Why links are important?
Site-Seeker, Inc. © 2011
Bad example of a paid link… • Article titled "Transferring
Money Overseas Using Wire Transfers"
• Target phrase not related to wire transfers.
• Although both contain the word transfer
• Article reads like it was written by a third grader
• Article has been copied, slightly modified, and republished on several websites
• No PageRank • It is a follow link
Blah Transfer Blah
Not all links are created equal
Site-Seeker, Inc. © 2011
Not all links are created equal
• Google frowns upon paid links
• Product reviews, online advertising, press releases and directories can also be viewed as paid links.
• But… Google says
"Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:"
• Adding a rel="nofollow" attribute to the <a> tag • Redirecting the links to an intermediate page that is blocked from search
engines with a robots.txt file"
Site-Seeker, Inc. © 2011
Not all links are created equal"
Blog comment link • HTML (links)
permitted in comment field
• Not coded with the nofollow attribute
• PageRank (PR=2/10)
So why is this bad? • Article has nothing
to do with my friend‘s products
• Page is spammy • Post and
comment have no substance
Blah Transfer Blah
Site-Seeker, Inc. © 2011
Will spammy links help your ranking?
The simple answer is yes.
BUT not like they used to.
• Not for competitive keywords • Probably not for long. • Google’s Panda update and efforts to
devalue thin/low quality content have lessened the value of these techniques.
Site-Seeker, Inc. © 2011
Attributes of a good link
• From a page with PageRank –"the higher the better
• Not coded with the nofollow attribute
• Not run of site links • Text links • Included in the body of a page • Anchor text containing the target
keyword phrase
Site-Seeker, Inc. © 2011
So what is the right way to develop links?
• Basic premise – No one in their right mind is going to link from their content to your
content unless your content supports the mission of their content.
• Ignores financial motivation involved in the selling of links or monetization of content
• Best approach – Be involved in your industry – Blog, write articles, press releases, speak, sponsor… participate
Site-Seeker, Inc. © 2011
So what is the right way to develop links?
• Meaningful comment on an industry blog
• Link is nofollow • Credible discussion • Become known • Build brand • Publish article
– Noticed – Read – Trusted – Link to
You have to give before you get
This is the link
Site-Seeker, Inc. © 2011
So what is the right way to develop links?
• Article published on mortgage industry site
• We were credible • Publisher gladly
accepted article
• Publisher attributes"by linking to our site. – Follow link – Content is relevant – No PageRank yet
This is the link
Site-Seeker, Inc. © 2011
What to do with the info?
• Learn more - read the complete blog post “Sexy Link Building Techniques or Just Smart SEO?”
• Start creating content
• Please comment on our blog so we can engage with you?
• We are here to help! Call or email
Brian Bluff – (315) 732-9281 ext. 11 – [email protected]
Site-Seeker, Inc. © 2011
QUESTIONS?