seo basics - link spam, local optimization
DESCRIPTION
Beware of black hat SEO practices. You have too much to lose in giving your site over to anyone who guarantees page rank. Local search and Google Places tips.TRANSCRIPT
If I were #1 in Google,all my marketing problems
would be solved
Dana Fox | Gerard Gravallese | Eva Sheie
CONTENTIS KING
SOCIALMEDIA
IS QUEEN
Over Optimizationand Web Spam
Web Spam
“Read My Lips. NO Web Spam”
Over Optimization On Site
• Keyword Stuffing• Internal Link OO• Unnatural Content Development
keyword stuffing | keyword stuffing at ASAPS | best keyword stuffer | local keyword stuffing | stuffing keywords | stuffing keywords on the Web | what is keyword stuffing |
recipes for keyword stuffing | good gravy for keyword stuffing | OMG more keyword stuffing | stop stuffing keywords | keyword stuffing is just weird | what up with keyword stuffing |
enough already with keyword stuffing
Web Spam Tactics
• Using your current content to create duplicative search results
• Using your current content to create other entire websites for you
• Guarantee of a Page 1 ranking – often for keywords for which you are already getting
• Doorway pages that redirect to your content
It’s Your Content
Over Optimization Off Site
• Too Many Links, Too Fast• Unnatural Link Profile• Links The Content Hasn’t Earned
Beware of shiny objects
Overall Site Visits
Visits from Organic Search
What’s at Risk?
“Am I happy this happed?... Absolutely not. Will Googletake strong corrective action? We certainly will.”
-- Matt Cutts to New York Times
Autom
ated
Lin
k
Build
ing
Cloa
king
Local SearchGoogle Places & Maps
• Paid• Local/Maps• Organic
Google Places Tips
• Keep track of external profiles• Claim all found GP listings• Create only one canonical listing• Get reviews• Keep it Simple
The Only Blogs You Need to Read
• Google Webmaster Blog
• SEOmoz
• Search Engine Watch
• Search Engine Land