Director, Web Spiderswww.webspiders.com

Digital Nomad

Passionate Blogger

Innovator - Social Content & Design

Driven by Client Satisfaction

Clients Serviced

● Singapore Government● Large businesses - Heinz,

Fisherman’s Friend, Century Ply

Events

● Click Asia Summit● Web Summit● SXSW

A Bit About Me

For a Quick Chat

linkedin.com/in/kavitaj

@write2kavita

facebook.com/kavitaj

kavita@webspiders.com

Digital Marketing Lumascape

The Modern Digital Marketing Department

KPIs & OKRsResearch

PositioningA/B Testing Plans

International

Copy (selling)Content (informing)Design (emotion)

Public RelationsCommunity Relations

Analyst RelationsSocial

Ad Campaign Planning

Analytics & Lead Score Conversions & ROIOrganic Search Rank ReportsEvaluating & Enacting A/BTests

STRATEGY

COMMS

CREATIVE

DATA

Active Skills of a Modern Digital Marketer

Digital Marketing Key Challenges

“Marketing is no longer about the stuff that you make…

...but about the stories you tell”

Seth Godin Author, Entrepreneur, Marketer and Public Speaker

“Marketing is no longer about the stuff that you make…

...but about the stories you tell”

Seth Godin Author, Entrepreneur, Marketer and Public Speaker

Approach - Develop Your Digital Marketing Playbook

Partnering with the right agency or training your in-

house team regularly will give you the desired results.

Try and test a host of free and paid tools to monitor and evaluate your performance. Rinse & Repeat at intervals!

Set clear goals and define your KPIs to track your

performance and re-adjust if the need arises.

Are you emphasising on Search Marketing or Content Marketing? Address the important questions before you finalise the strategy.

Partner

KPI’s

Toolkit

Strategy

Social Media Marketing Best PracticesSocial Media

icons as Infrastructure

elements

Share and Share some more

Intuitive integration

buttons

Single Sign-ons bump up

engagement

Use Analytics intelligently

Understand the Platform(s) thoroughly

Share (user) stories

Branded Updates

Use Keywords intelligently

Social Media icons should be easy to find

Most important social element in a smart website

Intuitive is better than all-over-the-place

Simplify the user journey

Everything is tracked, so there is plenty of data to make sense of!

Look before you leap. Don’t overcommit resources before you are 90% sure of it!

Turn visitors into fans into advocates

Own everything you do (and pay for)

Research, learn & incorporate effective keywords

Icons should be omnipresent

Seamless redirection process results in more engagement

Twitter feeds and # should integrate with the messaging

Using existing social media accounts reduces sign-up attrition

Think beyond Google Analytics. Use bit.ly, Buffer, Hubspot, Hootsuite, etc.

Different networks have different terms & modus-operandi

User stories maintain online presence & create trust markers

Use branded hashtags and website links/blog

Keep the tone similar, consistent, but fresh in content

Social Media Icons are DIFFERENT from SHARE buttons

Great website content = more shares

Always choose an active network to integrate for updated content

Give more options; integrate multiple network accounts

Measure and analyse every meaningful transaction of the user

Study them, do the tutorials, ask questions.

Utilize services, such as, Pixlee and Curalate for shareable content

Authenticity drives real & organic traffic

Use relevant keywords to your business & blog topics

Social Icons should be both on the top & bottom of the website

Dress up the “Share” button

Experiment with new ways, do A/B testing here too!

Integrate OpenID, Facebook, Google, Twitter, LinkedIN and/or Foursquare etc.

Deduce insights based on data. Give yourself room to fail

All platforms/networks have weaknesses. Strategize to use them to your advantage

User generated content has better reach, higher referrals & more traffic

Never ever bombard your community

Include similar keywords in social media & website

Growth Hack: 360° Digital Infrastructure

Web Search CRM

Mobile Content Analytics

Social CMS Creativity

Want to learn more ? Social Media Webinars & Workshops