life of a digital marketer from strategy to success
TRANSCRIPT
Trio Media Group
Dana JonesSocial Media & Interactive Specialist
About Me1. Graduated from UWG in 2008
2. My major was Marketing
3. I completed my first half marathon this year
Things I do1. Manage social media and interactive
marketing campaigns2. Learn about new interactive strategies and
follow breaking news in the marketing industry
3. Consult with clients/ co-workers about marketing strategies
Campaigns
Comcast On Demand – Get Local AtlantaProduct
Get Local Atlanta programming
PlaceChannel 1 on Demand
PromotionFacebook and Twitter
PriceCost of Comcast cable subscription
Problems and Concerns
• Get Local Atlanta is a new channel on Demand• More people are needed to manage the social
media• Low engagement
Solutions
• Get Local Atlanta is a new channel on Demand
We launched a Facebook campaign, targeted to areas where Comcast provides service.
Solutions• More people are needed to manage the social
media
Two people now manage the social media. The Executive Producer & Marketing Manager from Comcast and me.
Solutions• Low engagement
Spread the word about the programs through product giveaways tied to the programming. Run Facebook ads targeting people who would be interested in potential shows, events or giveaways.
PSA HealthcareProduct
Medically fragile care for children and adults
Place Nationwide
Promotion Print, Direct Mail
Price Cost of medically fragile care
Problems and Concerns
• Branding: Is it PSA or PSA Healthcare?• How can we improve our online presence?• How can we recruit more effectively?
Solutions
• Branding: Is it PSA or PSA Healthcare?
It is PSA Healthcare. We make sure to proofread copy materials and always refer to the company as PSA Healthcare on social media websites.
Solutions
• How can we improve our online presence?
Create a new website with the new branding. Start our social media websites now (July 2009), before the competition so that we can stay ahead.
Solutions
• How can we recruit more effectively?
Advertise jobs on CareerBuilder and Yahoo Hotjobs. Add a jobs tab to our Facebook page.
PSA HealthcareProduct
Medically fragile care for children and adults
Place Nationwide
Promotion Print, Direct Mail, Social Media, Email Marketing, Featured promotion on
job websites like CareerBuilder
Price Cost of medically fragile care
How did we measure success?
• Increased number of applicants• Engaged following on Facebook and Twitter• Industry recognition for successful social
media campaigns• Feedback from nurses• Other campaigns are using our strategy on
social media sites
Things I learned at UWG• Career Center• Cheerleading & group projects• Networking• Punctuality• Professionalism•Involvement
Things I use most
• Microsoft Office
• Everything I learned in marketing courses
•Teamwork
•Networking
Things I wish I’d paid more attention to
1. Corporation Finance, Accounting and Economics
2. Internship opportunities while I was a student
3. G.P.A
Things you should do•Intern
•Be involved on campus and in the community
•Network
•Mock Interviews
•Feedback on resume
•Create a professional online presence
Things to do today
1. Set up a Linkedin account
2. Make sure your online presence looks professional
3. Create a portfolio
Resources
Know what these are
• Facebook• Twitter• YouTube• LinkedIn• Foursquare
Networking Places• Twitter
•Facebook status updates
•Networking events
•Linkedin Groups
And Lastly…
• Connect with me!
Linkedin.com/in/danaejonesTwitter.com/thegreatdanajFacebook.com/danaejones
Questions?