leveraging your personal brand on social media - jacob curtis, branding by jacob
TRANSCRIPT
Leveraging Your Personal Brand on Social Media@JacobkCurtis -
It needs to be important to you first.
Who is Jacob Curtis?
I can agree with that...
Where to start?
1. Owning your Personal Branda. Who are you? What makes you unique?
2. Building your Personal Branda. Growing your community
3. Leveraging your Personal Branda. Generating opportunities
1. Owning your Personal Brand● Own your Search Results
o Create a Website or Blog
● Own your Social Profileso Secure Vanity URLs
● Own your Faceo Recognizable Profile Picture
● Own your Reputationo Voice, Email Address
● Own the Conversations About Youo Google Alerts
2. Building your Personal BrandYou have three choices:1. Curation
o Consistently source and share relevant content with your audience
2. Creationo Consistently create and share unique relevant
content with your audience3. Hybrid
o Create and Curate Mixture - 60/20/20
Hybrid Personal Brand Building
● Createo Find a niche - do it better
● Contributeo Engage - guest blog, comment
● Compareo Track progress
● Commito Relationships and frequency
Build Relationships
● Become a fano Pick two or three industry role models
● Be patiento Start small, be consistent
● Become a friendo Provide value, initiate contact
Building Relationships on Twitter
Building Relationships on Twitter
1. Pick a target
Building Relationships on Twitter
2. Secure your Target’s Followback● Find Opportunities● Comment● List them on Twitter● Attend their Free Webinars● Support their latest podcast
Building Relationships on Twitter
3. Convert Your Target’s Friend● Find their friend using Twtrland● Engage with their friend● Get that friend to follow you
Building Relationships on Twitter
4. Display Social Proof● Set up visual cues● Pinned Tweet● Clear bio● Professional profile picture● Quality content sharing● Mostly cosmetic
Building Relationships on Twitter
5. Find Targeted Followers● Use Followerwonk● Compare users● Find overlap● More likely to followback
Building Relationships on Twitter
6. Follow their Followers
3. Leveraging your Personal Brand
Happens over time...
What can you do with a Personal Brand?
● Network● Compliment your resume● Generate opportunities● Alleviate “search anxiety”● Help others or causes● Become an employee advocate● Start your own business
Who is Jacob Curtis now?
I am Jacob Curtis.
