leveraging your leads with social media
DESCRIPTION
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads. Join Ansley Sudderth, Social Media Training and Communications Coordinator with Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com® as she uncovers lead generation trends taking place in the social space.TRANSCRIPT
Leveraging Your Leads with Social
MediaAnsley Sudderth
Social Media Training & Communications
Coordinator
Join the conversation!
Use #RESocialChat
for the chance to win $20!
• Why Lead Generation Matters
• How Social Media Increases the Impact of Lead Generation
• 4 Social Channels You Should Be Using to Generate Leads
• Best Practices for Building Leads via Social Media
• #RESocialChat Application Points and Valuable Links
• Q&A
Agenda
Why Does Lead Generation Matter?
Lead Generation Matters
Online or in-person visits can lead to
loyal customers!
1. Get Found 2. Convert 3. Analyze
Lead Generation Matters
Increase the Impact with Social Media
Diversifying Your Outreach Efforts
• Reach more people with less effort• Cast a wider net• Appeal to a larger audience
Diversifying Your Outreach Efforts
• Speak to every demographic on every device
4 Social Channels You Should Use to Generate Leads
Generating Leads with Facebook: Branding
Branding for Real Estate
Branding for Multifamily
Generating Leads with Facebook: Branding
Generating Leads with Facebook: Notes and Videos
Don’t blog? Use the ‘Notes’ and ‘Videos’ feature to post informative info!
Post informative, humanizing videos
‘Notes’ is like micro blogging
Generating Leads with Facebook: Events
‘Events’ generate a buzz. A buzz generates interest. Interest generates foot traffic/leads!
Generating Leads with Facebook: Events
Generating Leads with Twitter
Tweet relevant news articles for your target audience
Generating Leads with Twitter
Tweet out your floor plans and use #hashtags!
Generating Leads with Twitter
Tweet as the house or apartment!
Generating Leads with Twitter
Only16 tweets generated close to
400 followers!
Join a weekly Twitter chat to bounce ideas off of other real estate and multifamily professionals
#RealEstateChat
#AptChat
Generating Leads with Twitter
Generating Leads with Pinterest
Showcase your listings!
Sold within SIX days of being on Pinterest!
Generating Leads with Pinterest
Testimonials are more credible than self promotion!
Generating Leads with Pinterest
Offer advice and solutions!
Generating Leads with Pinterest
Generating Leads with Instagram
Plant the seed. Provide PLENTY of contact info!
Generating Leads with Instagram
Referral programs at WORK!
Generating Leads with Instagram
15 sec. video generated several inquiries and 98 comments and likes! HUGE ROI!!
Best Practices for Building Leads via Social Media
Don’t Be Pitchy!
Ditch the Pitch, Just Talk
Less about you, more about them!
Make Connecting Easy
Findability
Be accessible on social media, and make it easy for customers to contact you via social media, your website, and mobile.
It’s All About the Call to Action
Align Your Content
#RESocialChat Application Points and Valuable Links
5 Ways to Generate Leads
• Keep an open line of communication with past residents, buyers and sellers via Facebook.
• Become the expert in your LOCAL market.
• Create content with high shareability, clickability and findability.
• Tease out your property’s stellar amenities to get foot traffic through the door!
Valuable Links
• Using LinkedIn to Generate Leads:
• http://www.socialmediaexaminer.com/lead-generation-with-linkedin/
• Using Google+ to Generate Leads:
• http://blog.hubspot.com/marketing/google-plus-lead-gen-process-list
• Facebook Real Estate Example:
• https://www.facebook.com/wilmingtonrealestate
• Instagram Real Estate Example:
• http://instagram.com/atlhod
• Instagram Multifamily Example:
• http://instagram.com/ensoatl
Q&A
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