leveraging the social web and building talent communities
DESCRIPTION
How organizations can use social communities to build a talent pipeline - some thoughts by 2020 SocialTRANSCRIPT
How to build Talent Communities
Because Business is Social
The Social Web Impacts How organizations engage with:
Internal TalentExternal Talent
What is driving these changes?
Business is Social
CONVERSATIO
NUSER
GENERATED CONTENT
COLLABORATION
COLLECTIVE INTELLIGENCE
COMMUNITY
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INSIGHT
ACTION
User Generated ContentYour talent community are authors, photographers and filmmakers, all rolled into one.
Tap into their creativity. Ask them to interpret your organization.
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!
INSIGHT
ACTION
ConversationFacebook and Twitter are the new cafes. Your talent pool and employees are talking about you, in public.
Listen to them, reach out to them, engage them in a conversation and help them spread the word. Evangelize yourself.
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!
INSIGHT
ACTION
CollaborationPeople work together best when they connect with each other as people. Processes work best when they help people perform their work in the flow.
Create shared workspaces with rich profiles to connect employees and partners, help them share their expertise and work together in flow.
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!
INSIGHT
ACTION
CommunityIt’s magical when people form communities around a shared social object: a lifestyle, cause or passion.
Create and nurture a community platform to host your talent pool, employees, and evangelists.
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!
INSIGHT
ACTION
Collective IntelligenceCustomers, employees and partners can give you new ideas. You can gain more insights by observing their behavior.
Tap into their ideas and build on them through an ideation platform. Or, introduce a reputation system to resurrect an existing community.
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There is not “One” talent pool
People who want to work with you
People with talent you want to hire
Your employees
?
PROBLEM
SOLUTION
The Big QuestionHow do we engage the different talent pools with the organization?
Different people have different needs – incentivise them to engage with you and each other – and start a conversation
DIGITAL-
AS-USUAL
2020 SOCIAL
Define your Community’s Social Object
Create digital programs around on brand, organization or hiring needs.
Create and nurture talent communities around a bigger social object, that ties in to life aspirations: a vocation, cause or passion.
Follow the Ladder of Engagement
1: Consume • Help people to access Training Resources, Forums, Blogs, Libraries
2: Curate •Rate, Vote, Comment on blogs, forums and other resources
3: Create •Add to resources, post blogs and forum topics
4: Collaborate •Enable Community members to create stuff together
5: Trial •Facilitate community members to experience work life of an employee/ Apply for a role/project/internship
6: Purchase •Community members accept job offers
7: Advocate •Create positive conversations online and offline
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INSIGHT
ACTION
Talent Communities Are Social
It needs time and social engagement from the organization to build
Find your most passionate and communicative employees and mentor them to become Talent Community Managers.
What Engagement Looks Like
Community Blogs
Wiki Enabled Resources
Support Forum
Reputation System
Tactical Programs
Organization
Remember The goal of the organization would be to engage the
talent pool on a community centred around their passions (social object)
Owning that platform makes an organization the custodian and steward of the social object
Conversations are the engine of engagement – the organization needs to constantly participate with the talent community.
Sometimes there may already be a talent community around at a different place. Can you engage with them there?
As you engage – keep listening at other places
too
• After you listen – take action • This is social Talent Relation Management
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INSIGHT
ACTION
Conversations are Distributed
Across different forums, social networks, platforms
Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.
Twitter Search
Social CRM results
Use relevant Search String-
“Developer Platform- e.g.- .NET” + “developer” Location= India
Forum Search Search across
online forums
Social CRM results
Overall Conversations on the Social Web
Social CRM Results
Use tools like Buzzstream or Radian6 to conduct these searches.
About 2020 SocialBecause Business is Social
The Elevator PitchWe build and nurture online communities
to engage with customers, partners & employees.
The 2020 Social Team
Sunil Agarwal Managing Director
IITD, IIMA, Managing Director of
20:20 Media
Gaurav Mishra CEO
IIMB, Yahoo! Fellow at
Georgetown
Dave Evans Consulting
Director
Author of ‘Social Media Marketing: An Hour a Day’
Gautam Ghosh
Consultant
XLRI, Organization
al Development
Upasana Taku
Consultant
Stanford, Product
Management
Our Engagement Model
Business Impact
BusinessStrategy
Social Solutions
What We Do?
Foster relationships
Increase revenue
Decrease cost
Catalyse innovation
User Generated Content
Conversations
Social Object based
communities
Community
eCommerce
Applications
CRM
Collaboration
EngageDiagnose & Plan Build
How We Do It?
(Ongoing)
Tactical programs
Analytics Measurement
(2-8 weeks)
Research and Benchmarking
Strategic roadmap
Functional Design
requirements
(4-12 weeks)
Oversee development
across partners
Test & Deploy Social
platform
