Leveraging Digitised Intellectual Property to Build a Global Education Business

Dr Jeremy B. Williams

Chief Academic Officer

Overview

1. About Knowledge Universe

2. The hazards of IP management in the digital age

3. Creative Commons and the new price of content

4. MOOCs and the open education movement

5. Penetrating large volume, low price point markets

6. Public private partnerships

7. Summary and conclusions

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1. About Knowledge Universe

42,000 educators 330,000 students 3,700 locations

Established Global HQ in Singapore subsequent to negotiations with EDB

KU has since made capital investments of > $200 million in Singapore

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Operational expertise

Deep experience operating a large multi-country system

Extensive management capabilities

Deep management bench

ECE, multi-unit global, Fortune 50 experience

Ownership of “best-in-class” operating systems

Significant relationships with local, state and national governments

Development of proprietary, world class curricula

Transparency/ accountability with board, shareholders and creditors

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Integration experience Since 1998 Knowledge Universe has acquired and successfully integrated numerous businesses

representing more 3,000 locations

Knowledge Universe management has significant experience planning and successfully executing complex integration strategies in the following areas:

Systems (financial, MIS, CRM, etc.)

Management/ financial reporting structures

Centre level operations

Brand and business culture

Curriculum

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Early childhood education (ECE) has been the driver of

KU’s expansion globally

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Professor James Heckman

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Change the early years. Change life.

The complexities of ECE programme delivery

CurriculumOfferings

Child development

theories

Early learning standards

Licensing standards

Operational considerations

Pedagogical best practice

Market demands

Accreditation standards

Regulatory requirements

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KU employees are thus producers (and consumers) of a considerable amount of

intellectual property

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One of KU’s great strengths is its

systems:

Information systems

KNOWLEDGE MANAGEMENT

fi nancial management

Curriculum delivery

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2. The hazards of IP management in the digital age

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Capturing the value of curriculum is no easy task

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It’s not just about curriculum content, but

how it is delivered

Knowledge management16

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• Login records

• Tracking systems

• Pop-ups about penalties for theft

There is no truly secure way of securing IP

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• Provides services to KU SEA-based operations

• Comprises research analysts, curriculum project managers, curriculum specialist, and learning design specialists

• AIC is a key beneficiary, with projects including, for example:

Digitisation and application of WSQ framework to Diploma in Early Childhood Care and Education–Leadership (DECCE-L) and Diploma in Early Childhood Care and Education–Teaching (DECCE-T)

Digitisation of the Certificate in Pre-school Teaching (CPT), Fundamentals Certificate in Early Childhood Care & Education (CFE) and Certificate in Infant & Toddler Care & Development (CIT)

Digitisation of BA(Hons)

Development of Information Literacy module

IP creation

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Social Media for EducationTechnology Mediated AssessmentImmersive Learning: Games & Augmented Reality in

EducationDigital Discipline Learning

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Social networking as a vehicle for learner engagement

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(73812 people voted for the public choice awards)

Best Public Choice Award

for Use of Social Media in Education

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e-Learning

… it’s just learning

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participatory pedagogy

that fosters

authentic assessmentlearner centricity and

This new paradigm is a …

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Learners get to be co-contributors of the curriculum

3. Creative Commons andthe new price of content

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The new price of content is …

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• Coined the term “the long tail”; the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix

• Linked to the dramatic fall in unit costs arising from digitisation – now cost effective to produce for niche markets

Chris Anderson

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4. MOOCs and the Open Education Movement

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38Growing cynicism over the value of the traditional model of education

What is a MOOC?39

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How to monetise ‘free’ …

Tim O’Reilly

5. Penetrating large volume, low price point markets

• Projected global teacher shortage 2009-2015 … 8.2 million

• India will need the greatest inflow of new teachers in the world – more than 2,000,000

Population: 1.15 billion; 1.6% p.a.

Per capita income: US$1089 (US$4542 in PPP)

50% of the population is below 25 years

360 million children of school-going age

The largest child population in the world

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India ranks 99th out of 125 on the EFA Development Index

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3.4% of children aged 2-4 yrs are in pre-school (cf. 14.4% in the US)

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The Indian government estimates that 12.6 million children under the age of 14 are engaged in child labour

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By any standard, the public education system has failed

361 million should be in school

219 million are in school

Drop-out rates …

Grades 1-4: 16% (25m)

Grades 5-8: 43% (39m)

Grades 9-12: 68% (78m)

With a female literacy rate of 47.8%, India is in fifth bottom position in the world(UNESCO)

• Considered to be at expense of investment in boys’ education

• There is an acute shortage of women teachers

• Adolescent girls may stop attending schools due to absence of toilets

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Teacher absenteeism on any given day is around 25%

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Household spending on education ranks 2nd after food and groceries

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Ex-child labourers in rural India. This school opened to hold 50 children. On the first day, 150 turned up.

6. Public-Private Partnerships

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Public-private partnerships may offer a solution …

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Could India’s ECE / primary teachers be junior high school graduates delivering on an online curriculum?

Outdated infrastructure and pedagogies can be

replaced through …

… third party provision of buildings, solar power,

curriculum and ICT

7. Summary and Conclusions

• Looming teacher shortages in India

• Rapid growth in ECE sector

• No government regulation

The virtues of robust information systems and a digitised curriculum

• Can respond to market needs quickly and efficiently

• Customisation is relatively straightforward

• Average costs decline with volume

• Allows for consideration of alternative business models

• The value of IP can be leveraged more effectively

• Transformational educational change is made a reality

Section 2http://4.bp.blogspot.com/-I7hOqDj8Kzw/TViCDv4rwCI/AAAAAAAAAFo/CjyaOTIHZsc/s1600/you+can+click+but+you+can%2527t+hide.jpg http://images.smh.com.au/2011/11/01/2743485/cyber-attack-AL_-420x0.jpg

Section 3http://www.pims.org/system/files/images/time_person__of_the_year2.jpg http://vitodibari.com/Blogging%20the%20Future/ChrisAnderson.jpg http://findability.org/images/longtail.jpg http://www.focusnetworks.com.br/focusview/wp-content/uploads/2009/08/free.jpg http://www.nathaliemagniez.com/wp-content/uploads/2009/07/free.png

Section 4http://farm1.static.flickr.com/142/380088170_02de83a46b.jpg?v=0 http://www.udacity.com/ http://liangsun.org/wp-content/uploads/2012/04/cs101.pnghttp://25.media.tumblr.com/tumblr_lytlf7ZeUI1qejjfeo1_500.jpg

Section 5http://endpoverty2015.org/goals/universal-education http://unesdoc.unesco.org/images/0015/001547/154743e.pdf http://www.flickr.com/photos/alokputul/ http://www.flickr.com/photos/happyhorizons/

Section 6http://www.flickr.com/photos/happyhorizons/ http://news.bbc.co.uk/2/hi/in_pictures/7115712.stm

Section 7http://www.usnews.com/dbimages/master/3318/FE_DA_080130indiastudents.jpg

India data sourcesImage credits

authenticlearning.wordpress.com

@jeremybwilliams

http://sg.linkedin.com/in/jembwilliams

http://www.slideshare.net/jembwilliams